Turning the Table: How do I Find the Right Lead Magnet for my Podcast with Zach Swinehart

Streamlined Solopreneur: Tips to Help Busy Solopreneurs Free Their Time

A tartalmat a Joe Casabona and Joe Casabona — Busy Solopreneur Dad biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Joe Casabona and Joe Casabona — Busy Solopreneur Dad vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

10M ago 44:01

MP3•Epizód kép

Social media advice these days reminds me a bit of the parable of the Emperor with no Clothes. See, it's easy for anyone to display how smart and successful they are. They say things like, "Here's your content strategy for 2024: Post three times on X daily, post one thread on X daily. Create three LinkedIn posts per day and one LinkedIn carousel per week."

People read that and think, "That's easy to understand," without realizing that just posting content is not a strategy at all.

I often think about how people perceive me and my show because I consider myself a successful podcaster. But I also feel conflicted – I don't feel I've done a good job of leveraging this show to grow my audience. So, I've decided to have my friend, Zach Swinehart, come on to talk about how I can improve my conversions for this show.

However, it almost feels a bit like the emperor has no clothes. Am I putting myself out there? Am I letting myself be too vulnerable? I guess you’re about to find out.

Top Takeaways

When it comes to determining your lead magnet, you should test a few to see which resonates.
When you're testing calls to action or lead magnets in a podcast, you should try a few different spots with a few different links.
Know who you're talking to and try to understand your audience by looking at their pain points and objections.

Show Notes