90 - How Chili’s Leveraged User-Generated Content to Drive Engagement and Sales—and What Sports Teams Can Learn

Sports Marketing Machine Podcast

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In this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili's success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create memorable experiences. The conversation covers practical strategies for encouraging fans to share their experiences and highlights the importance of creating visually appealing moments that resonate with audiences.
Takeaways

• Chili's leveraged user-generated content to drive sales.
• Fans create authentic content that resonates more than ads.
• Sports teams should identify unique moments for fan engagement.
• Encouraging social media sharing can amplify brand exposure.
• User-generated content can significantly enhance marketing efforts.
• Visual elements at events can inspire fans to share experiences.
• Micro-influencers can help promote local events effectively.
• Creating Instagrammable moments is crucial for fan engagement.
• Teams should actively seek and share fan-generated content.
• Engaging fans in content creation can lead to organic growth.

Chapters
00:00 - Introduction to the Power of User-Generated Content
02:52 - Chili's Success Story: Engaging Fans through TikTok
06:09 - Strategies for Sports Teams to Amplify Fan Engagement
08:58 - Practical Tips for Encouraging User-Generated Content
Fast Company Article
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