Creative Boom: 16 Years of Championing Creatives with Katy Cowan

Building your Brand

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Back when I graduated Creative Boom was a huge source of inspiration on my graphic design journey so it was awesome (and a little surreal!) to chat to Creative Boom founder Katy Cowan. Katy shares her insights on how Creative Boom has evolved over 16 years, the importance of community, and the challenges of navigating the ever-changing digital landscape.

Key Takeaways:

• Embrace experimentation and be willing to adapt.
• Building a strong community is crucial for any business.
• Don't be afraid to monetize your passion project, but do so with integrity.

Episode Highlights:

• 03:45: Katy discusses the early days of Creative Boom and how it started during the 2008 global economic crisis.
• 8:21: Starting a private community
• 23:48: The importance of branding and how Creative Boom has developed its own unique identity.
• 41:26: The challenges of shifting from a passion project to a business.
• 49:51: Personal branding and how Katy manages her own online presence.

About the Guest:

• Katy's website
• Creative Boom Website
• Creative Boom Community
• Creative Boom on Instagram

Mentioned in the episode:

• Riverside FM
• Wordpress
• Substack
• Plausible
• Samantha Wilkinson
• Uniqlo

End Credits:

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft

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