Unveiling the Secrets of Effective Billboards

The Paid Media Playbook

We are diving deep into the world of billboards and their undeniable impact on modern marketing. From the eye-catching designs that make us turn our heads to the strategic pairing with SEM, billboards are more than just large advertisements. We discuss the intricacies of visual messaging, the art of capturing attention, and the subtle ways billboards influence our decisions. Whether it's an upcoming movie, a new exhibit at MoPOP, or a brand's tagline, discover how billboards play a pivotal role in shaping our consumer journey.

Chapters:

• 00:00:00 - Introduction: The Modern Power of Billboards in Marketing
• 00:01:58 - Integrating Billboards with Digital: The Seamless Link to Paid Search
• 00:03:02 - Designing Effective Billboards: The Art of Simplicity and Clear Messaging
• 00:06:07 - Measuring Impact: Techniques to Track Billboard and TV Ad Performance
• 00:07:11 - Data Dive: Analyzing the Reach of National vs. Local TV Ads through Google Analytics

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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