The Ins and Outs of Go-To-Market Strategy: A Conversation With Rebecca Shaddix
Manage episode 336663418 series 2971493
What is go-to-market (GTM) strategy, and why do you need one if you're serious about marketing anything? Elana sits down with Rebecca Shaddix, a marketing expert with a passion for education, to look at the basics of identifying your market and crafting a message that will speak directly to the needs of your target audience.
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