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063 Learnings from an ethical launch
Manage episode 337846350 series 2953118
Today I want to talk to you about a subject that I’m so passionate about, and that is how to sell your services without using manipulative marketing techniques.
I recently launched a new programme, a completely new offering for my business and I ran a little experiment. I prioritised launching with integrity more than ever before to prove it’s possible to launch in an ethical way.
What You'll Learn In This Episode:
- Some of the manipulative techniques used to encourage us to buy that have become so commonplace you might not even realise they’re happening.
- Why I wanted to prove you can have a successful launch without manipulation and the results of our ethical launch (Spoiler; it was multi 6 figures)
- How I intend to counterbalance any manipulative actions in my business going forward and some of the strategies I had to stop myself from using in this launch.
- As an unregulated industry why it’s so important that we all feel empowered to call out dodgy tactics when we see them to stop our industry from imploding.
Resources:- Download my FREE Launch Strategy Guide
- Visit my website www.lisajohnson.com
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent
- Subscribe to my YouTube channel
129 epizódok
Manage episode 337846350 series 2953118
Today I want to talk to you about a subject that I’m so passionate about, and that is how to sell your services without using manipulative marketing techniques.
I recently launched a new programme, a completely new offering for my business and I ran a little experiment. I prioritised launching with integrity more than ever before to prove it’s possible to launch in an ethical way.
What You'll Learn In This Episode:
- Some of the manipulative techniques used to encourage us to buy that have become so commonplace you might not even realise they’re happening.
- Why I wanted to prove you can have a successful launch without manipulation and the results of our ethical launch (Spoiler; it was multi 6 figures)
- How I intend to counterbalance any manipulative actions in my business going forward and some of the strategies I had to stop myself from using in this launch.
- As an unregulated industry why it’s so important that we all feel empowered to call out dodgy tactics when we see them to stop our industry from imploding.
Resources:- Download my FREE Launch Strategy Guide
- Visit my website www.lisajohnson.com
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent
- Subscribe to my YouTube channel
129 epizódok
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