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Marketaur
Manage episode 352596991 series 2925746
A tartalmat a Jon Sontag & Adrian Crabtree, Jon Sontag, and Adrian Crabtree biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jon Sontag & Adrian Crabtree, Jon Sontag, and Adrian Crabtree vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode, Jon and Bryan call for backup to help slay, tame and love the latest monster to cross their path—MARKETAUR. Will Leivenberg, Director of Brand Marketing at YML, answers the call and helps them explore the two-way street connecting marketing and design. As they traverse that well-worn road, they shine a light on the Marketaur, identifying the unique challenges marketing a premium Silicon Valley brand to the world poses. Will brings his incisive wit to the table, detailing how his career at Bleacher Report led to a profound understanding of storytelling and identifying who your audience is, as well as unpacking the unique bond designers and marketers share today. They wrap things up by talking all things horror, sharing the most striking monsters that've been haunting and prowling their imaginations.
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