144: What’s Working Now in E-Commerce

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12M ago 40:45

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2023 has been a rollercoaster year for e-commerce businesses. Yes, there have been ups, but wow, have there ever been downs, too. And there were certainly times this year that left all of us scratching our heads and wondering, “What’s working now?”

In this episode, I’m going to do my best to answer that question along with one of my biz besties, Susan Bradley of the E-Commerce Roadmap podcast. We each share the top 3 things working right now in e-Commerce. The best news? You can implement any one of them in your business starting right now.

It’s important to understand you have way more control over your results than you think you do. Even if this year has been more downs than ups, there is always a way to come back and get what you want.

My year had big jumps and dips. I took my eye off my business for personal and professional reasons and it showed. But there were three things I did to get sales back on track. And they all had to do with getting back to basics.

I doubled up on LIVE selling.
I sent 2-3 additional emails each week.
I realized my email list wasn’t growing and changed my opt-in.

Go back to the basics, but be innovative within those basics. I started running page-like ads in the spring - remember, audience building never ends - after I realized my Facebook and Instagram audiences had grown stale. The result? Almost 7K new followers!

What’s working for Susan now?

Susan recommends doubling down on what’s working. Three things that have been working for her and her members:

Building audiences using a brand video strategy.
Susan Bradley’s Brand Video Bootcamp
Lead generation
Email automations

All the time you spend on these tried and true strategies allows you to maximize what you have. This pays off so much more than going off and finding new ways to accomplish the same goal.

Take one or two of these ideas and implement them now. Then add more - get to where you’ve implemented all of them. They’re working for a LOT of people right now!

Join me and my biz bestie Susan Bradley for this episode to learn what’s working in e-commerce now and how you can start implementing these strategies in your business today.

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203 epizódok