Manage episode 274857922 series 2520105
Do you know what it takes to create content that converts?
To get yourself the best chance of delivering on the goals you set for your content marketing, make sure you tick the box for each of the three Rs.
No need for suspense here – they are relevance, reach and response. In this episode, I’m digging into what goes into each of the Rs and what actions you can take to optimize them.