Manage episode 272075007 series 2520105
If the word influencer makes you cringe, it’s time to rewrite the script with authentic influencer marketing. It’s emerging as the secret organic tactic to combat the pay to play culture of big business social media. In this episode, Neal Schaffer explains what it's all about.
You don’t even have to be a Chief Fractional CMO to make it work, although Neal is, and don’t worry – I’m getting an explanation from him on what that’s all about. Turns out I’m one too.
In this episode, I challenge Neal to get me past my influencer bias and he steps up to it, because ultimately it’s not what you call it, it’s how and why you do it that matters.