Warming Up Cold Contacts from Your Real Estate Database | This Week in Marketing

The Tom Ferry Podcast Experience

The No. 1 way that people look for a real estate agent to work with is through referrals from friends and family. That means that your real estate database contacts are the No. 1 way that YOU should be looking for business.

Your database is a goldmine. Every real estate agent knows that. But what happens when you haven’t touched base in a long time? It’s embarrassing to just come around looking for something again, isn’t it?

There are effective ways to warm up your cold real estate database contacts, and that’s what Jason Pantana is covering in This Week in Marketing. He’s going to show you how to move your database contacts from the outer circle to the middle circle and finally back into the inner circle.

If you’ve let any relationships slide over the years, this episode is exactly what you need to win them back. Click to watch now, then it’s time to dive into your database contacts!

In this episode, we discuss…

0:00 – The No. 1 source of business

5:06 – Organize and pick your contacts

8:34 – Creating awareness

10:32 – Middle circle invitations

13:30 – Getting to the inner circle