4 Advanced Google Business Profile Optimizations | This Week in Marketing

The Tom Ferry Podcast Experience

Google is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete with the best, it’s going to take some advanced Google Business Profile optimizations to get you there.

When I say advanced, I’m talking about the kinds of things that other agents aren’t doing – or even thinking of – that are going to make Google choose to share your profile over others.

That’s why on this episode of This Week in Marketing, Jason Pantana shares four expert level Google Business Profile optimizations to make you the coveted “Best real estate agent near me.” You’ll learn about how to write descriptions, get yourself all over Google Maps, and special adjustments to make your images found across the web.

Watch or listen now, and keep in mind that these are just a handful of many more advanced Google Business Profile optimizations out there. If you’re looking to really get serious about competing at an expert level and attracting more buyers and sellers through Google, Jason has a full course, MarketingPRO: Google Business Boss, dedicated to just that. He’ll walk you step-by-step though all the most advanced, never-before-shared techniques of elevating your online status.

In this episode, Jason discusses…

0:00 – The importance of your GBP

1:48 – Nouns, verbs, modifiers

7:38 – Local justifications

13:15 – Choosing a category

15:02 – Community pages

16:28 – ChatGPT and AI

17:40 – Geotag images

21:00 – A tool you can’t ignore