The Importance of Technology by Policy with Rob Efrus and GitLab Federal CTO Joel Krooswyk

Sales Game Changers | Tips from Successful Sales Leaders

This is episode 719.

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Today’s show focused on the concept of “Technology by Policy” and featured Federal Business Development and Marketing expert Rob Efrus and GitLab Federal CTO Joel Krooswyk.

ROB’S TIP: “Try and walk in the shoes of your end user, federal customers, understand the pressures that they are facing, agency reorganizations, budget cuts, etc. doing more with less, and align your value proposition to those challenges and the policies that are driving those challenges.”

JOEL’S TIP: “Find some good sources of information and just subscribe so you’re up to date. Don’t let policy fly by as some of it’s going to be really important. Find a few news sources you like. I’m a big fan of subscribing directly to the White House and to CISA. If you just get a few of those things coming in your inbox, you can at least keep up with policy changes as they’re being published.”