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The Value of Tech Partnerships From Two Viewpoints
Manage episode 352732244 series 3252171
On this episode, Francois Grenier, Head of Platform Partnerships at Laika — an all-in-one compliance solution — speaks about the real value of tech partnerships from the viewpoint of two very different companies he used to work for: Typeform and Sendoso.
Typeform is an online form-building and surveys platform while Sendoso is an internet gifting platform.
For Typeform, the value of tech partnerships came from integrations that gave their customers what they wanted; the joint positioning that facilitated the decision to buy; the confidence customers got knowing that the platform would play nicely in their stack; and the insights they received from usage data.
In comparison, Sendoso’s partnership approach was for the purpose of influence, which was accomplished with strong co-marketing, developing a proven co-sales playbook and influence tracking.
Francois shares the lessons learned about partnership programs at both Typeform and Sendoso.
Resources mentioned:
Francois Grenier - https://www.linkedin.com/in/francoisgrenier/
Laika - https://www.linkedin.com/company/heylaika/
HubSpot - https://www.hubspot.com/
Salesforce - https://www.salesforce.com/eu/
Zapier - https://zapier.com/
Crossbeam - https://www.crossbeam.com/
Reveal - https://www.reveal.co/
Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information.
Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.
#saas #cloud #software
148 epizódok
Manage episode 352732244 series 3252171
On this episode, Francois Grenier, Head of Platform Partnerships at Laika — an all-in-one compliance solution — speaks about the real value of tech partnerships from the viewpoint of two very different companies he used to work for: Typeform and Sendoso.
Typeform is an online form-building and surveys platform while Sendoso is an internet gifting platform.
For Typeform, the value of tech partnerships came from integrations that gave their customers what they wanted; the joint positioning that facilitated the decision to buy; the confidence customers got knowing that the platform would play nicely in their stack; and the insights they received from usage data.
In comparison, Sendoso’s partnership approach was for the purpose of influence, which was accomplished with strong co-marketing, developing a proven co-sales playbook and influence tracking.
Francois shares the lessons learned about partnership programs at both Typeform and Sendoso.
Resources mentioned:
Francois Grenier - https://www.linkedin.com/in/francoisgrenier/
Laika - https://www.linkedin.com/company/heylaika/
HubSpot - https://www.hubspot.com/
Salesforce - https://www.salesforce.com/eu/
Zapier - https://zapier.com/
Crossbeam - https://www.crossbeam.com/
Reveal - https://www.reveal.co/
Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information.
Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.
#saas #cloud #software
148 epizódok
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