#68 - Driving the Future of Automotive | Real Talk about Marketing an Acxiom Podcast
Manage episode 472050651 series 3602993
Buckle up for a fascinating episode of the podcast with Aaron Shaffer of GM and Janet Cinfio of Acxiom. They examine fascinating aspects of data, privacy, data governance and partnerships needed to innovate marketing strategy and evolve an iconic brand in preparation for its next 100 years.
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69 epizódok