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EP#03 Kristin Tynski on Creating Valuable Content, Leveraging AI for Promotion, and Winning with Data Journalism
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Manage episode 359361763 series 3455693
A tartalmat a Growth Gorilla biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Growth Gorilla vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Main Takeaways
- Content promotion is about matching interesting content with the audience and channels. Content creators need to consider distribution channels and audiences from the beginning of content creation.
- Unique value in content creation is important, and there will be a demand for unique, valuable content. It's the beginning of the end for content that is a rehashing of existing information without adding anything new.
- AI can help in finding the right audience, journalists, and media outlets for content promotion. It can also supplement existing PR tools to improve the understanding of potential audiences.
- How generative AI can help in content creation.
- Data availability benefits brands by allowing them to create content with new information and insights, which can be found using AI and large language models.
- The agencies capable of executing more data journalism-style content are more likely to win.
17 epizódok
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