Ep. 36 - "Marketing & Growth Strategies in the Spirits Industry” with Lazar Favors, CEO of Black Spirits Legacy

Product & Packaging Powerhouse

In this episode of Product & Packaging Powerhouse, host Megan Young Gamble interviews Lazar Favors, the CEO of Black Spirits Legacy. Lazar discusses the importance of building a strong consumer base in the spirits industry, emphasizing the power of word-of-mouth and relationship-building. He shares his journey of promoting black-owned spirit brands through events like Taste of Black Spirits and the upcoming Collective Behavior Tour 2025, which aims to highlight over 60 black-owned brands. Lazar also provides insights into creating an effective marketing strategy, focusing on the significance of packaging, community engagement, and the importance of starting locally. The episode highlights the challenges and strategies involved in distributing wine and spirits, emphasizing the need for patience, research, and strong marketing budgets.

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[Powerhouse Guest Lazar LINKS]

• LinkedIn: https://www.linkedin.com/in/lazar-favors-68626713b/
• Email id: [email protected]
• Company Facebook: https://www.facebook.com/blackspiritslegacy/
• Taste of Black Spirits: “COLLECTIVE BEHAVIOR” TOUR 2025 : Learn more here

Episode Quotes:

• Consumers are your most powerful asset. Build relationships, and they’ll share your brand everywhere.
• Own your hometown first. If you can’t win locally, how do you expect to go global?
• A product without a story is just another bottle on the shelf.
• Don’t rush it. A great brand takes time to build. Nail your identity before you hit the market.
• We need to move collectively; when we build together, we create opportunities for everyone.