Age Bias in Fashion with Jacynth Bassett, The Bias Cut

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You might wonder what a 31-year-old woman in her thirties knows about fashion for older women. I had the same question. Who is Londoner Jacynth Bassett, and why, as a late twenty-something, did she leave her law studies behind to launch an online women’s clothing boutique—an all-inclusive boutique that has older women in mind? Bassett explains that she has always been a fashionista and that when accompanying her mother on shopping sprees, she realized how frustrating it was for older women like her “mum” to find clothes that fit and reflected their sense of style. Thus, the idea behind the Bias Cut (a brilliant entendre) was born. Today, Bassett’s online women’s clothing site flourishes. And her Ageism Is Never In Style®, the campaign, movement, and consultancy arm of the company, leads the way in calling out ageism and changing the narrative. As testimony to her commitment and accomplishments, Bassett was named "One of the Evening Standard’s 22 Londoners Changing The World in 2022.”Check out www.thebiascut.com and see for yourself.www.thebiascut.comhttps://www.linkedin.com/in/jacynth-bassett-b3872aba/thebiascut.com/pages/jacynth-bassett-ageism-fighting-trailblazerhttps://www.linkedin.com/showcase/ageism-is-never-in-style%C2%AE/https://ageing-better.org.uk/news/age-positive-image-library-launched