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Lou Rice co-founder of Strapsicle
Manage episode 450217500 series 1129380
A tartalmat a Alison Morgan, Relauncher and Alison Morgan biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Alison Morgan, Relauncher and Alison Morgan vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Aussie mum Lou Rice, and her partner Ben Stainlay are founders of viral e-reader accessory Strapsicle. They were recently on Shark Tank Australia's first episode of season 6 and had 4 of the 5 sharks make her an offer!
The idea for Strapsicle came about in the early hours of the morning when co-founder Lou dozed off whilst breastfeeding and accidentally dropped the Kindle she was reading on her little one. A temporary solution created by Lou's partner with a DIY silicone strap soon became the brands product prototype.
The brand was founded with $10k and is now valued at $2.5m within just 2 years. In the 1st year of business, they sold $220k worth of product. In the 2nd year, they sold over $1.5m, giving a 750% increase in sales.
Most recently they have secured a $250k investment from 2 of the sharks in exchange for 22.5% share of the business.
In this episode we talk about the brand, product, moving to Bali and much more.
www.relauncher.com.au
www.instagram.com/relauncher_alison
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