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Dr. Vaidya's - Scale, Sale, and the Story After | Ep.4 - Anatomy of Ed
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Dr. Vaidya’s success is a compelling story about a 150-year-old Ayurveda clinic that scaled to a valuation of almost 150 crores.
The brand’s story picks up again when Arjun Vaidya left a promising career in the US to come back to India and follow in his grandfather’s footsteps. He launched Dr. Vaidya’s as a new-age Ayurveda company in 2016 and was joined by Trisha Rajani, his co-founder and now wife, a few years later. Together, they scaled the brand into an international wellness behemoth.
Last year, after tripling their valuation to Rs. 144 Crores during the pandemic, they were acquired by RPSG Ventures Ltd.
In our latest episode, we talk to the founders of Dr. Vaidya's about the challenges they faced in taking a legacy brand online, scaling from a team of 2 to a team of over 150, making ayurveda cool, balancing work and marriage, and finally getting acquired - where they had to let go of their “baby”.
Arjun Vaidya and Trisha Rajani Vaidya are the founders of Dr. Vaidya’s, a new-age Ayurveda brand that was acquired in 2021. Arjun Vaidya completed his bachelor’s at Brown University and is currently serving as Ventures Lead - India at Verlinvest, a consumer sector-focused investment firm. Trisha Rajani is a graduate of the University of Warwick and is working as an advisor at GlobalBees and Rukam Capital Mentor. Together, they have invested in over 70 brands in India.
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