118 How to Get Featured in Major Media Publications

Life After Corporate

“I teach my clients how to get more media exposure so that they can make a bigger impact in the world”. Angel Tuccy has hosted over 2,000 broadcasts, interviewed almost 5,000 guests, and has helped entrepreneurs & business owners attract more media, more followers, and even more customers. Angel says that it isn’t rocket science, but it does require establishing yourself as a trusted resource and promoting yourself when the media comes calling. In this episode, she shares her exclusive formula with Deb. Pro Tip: You might want to (not only) download this episode, but also bookmark it as well since you’ll be referring back to it often.

[00:01 9:16] Opening Segment

• Angel tells us about her journey into (and out of) the corporate Media/PR space
• From a booked out schedule to having credentials pulled preventing you from entering the building
• When the unexpected happens-you pivot.

[9:17 -15:27] How Angel works with clients to get them media exposure

• Her technique will shorten the sales cycle and increasing KLT (know, like and trust) factor instantly
• Teaches the formula on how to connect with journalists on a continuing basis.
• Two interviews a week translates into 100 fresh new audiences
• The “Old School method” is a trusted, proven strategy

[15:28 - 24:34] Bootstrapping your way through it

• Start curating your own database
• Monetize the momentum you’ve gained
• Paid media exposure: pros and con
• When is your PR day?

[24:35 - 26:10] Elements of a well crafted pitch

• Keep press releases simple; Keep to the basics; who/what/when/where.

• No explanation points. Keep it fact based
• Stay on their radar. Send fresh material to your list regularly
• Keep consistent; 2 interviews a week, 1 press release a month
• Fall in love with the routine

[26:11 - 28:30] Closing Segment

• Connect with Angel through the links below
• Follow us on social media and leave a review
• Final words

Connect with Angel Tuccy

Website: Make Your Big Impact

Facebook: Need A Guest | Facebook

Instagram: @angeltuccy

Twitter:@AngelTuccy

LInkedIn: Angel Tuccy | LinkedIn

Pinterest: www.pinterest.com/MediaAngel

Youtube: Angel Tuccy - YouTube

Resources Mentioned on this episode

HARO

Help A Reporter

Here are some another episodes you might enjoy as well:

Ep 117. Visibility For Profits

https://cutt.ly/117Visibility4Profits

Ep 91. How to Become an In Demand Speaker

https://cutt.ly/91-InDemandSpeaker

Tweetable Quotes:

“You can submit your press releases because they're looking for stories, they want your stories. And a press release is how you speak to them, how you pitch to them. ” -Angel Tuccy

“So while that was one of those dark days, I can look back with gratitude to the release… That now I can go off and really serve clients in a really special and unique way”. - Angel Tuccy

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