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275: Framework for Selling to Executives - The Three "Doors" of Marketing
Manage episode 310616855 series 3064391
A tartalmat a Dave Scriven-Young - Attorney biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Dave Scriven-Young - Attorney vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
This episode discusses Selling to the C-Suite and addresses the three doors of marketing to executives, which will give us a framework for the rest of our discussion. First, a "door opener" talks about a problem, makes people aware they have the problem, and gains their interest in finding a solution, which opens their minds to the concept of making a change and spending money. Second, a "door closer" reinforces the "problem" with a message of how bad the pain is and suggests there is a way to avoid that pain -- a call to action to buy your service. Third, the "revolving door" comes after a prospect becomes a client and exposes them to a different stream of advertising that shows successful people benefiting from your service and using add-ons that add to their enjoyment (cross-selling).
Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. You can join the discussion by leaving me a voicemail by going to https://anchor.fm/AttorneyDSY and hitting the “message button”.
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If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or [email protected]. Check out my website: https://www.pecklaw.com/attorney/david-j-scriven-young/. We provide free consultations.
Thanks for listening and watching! Be sure to tune in tomorrow.
#law #legal #lawyer #attorney #lawfirm #counsel #selling #c-suite #generalcounsel #GC #CEO #owners #business #studies #marketing
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