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Do you know how to choose a target client?
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When I'm working with clients, especially on a one to one basis, I encouraged them to choose four industries per year to target -one in each quarter - because it's just quite a nice, easy number and doesn't allow for too much flitting around.
So normally, when I open up the field to them, they go a bit wild, and give their absolute dream industries they'd like to be working with, they forget where their experience lies, where they have the most contacts, where they have the highest profile, where they've got the most confidence, where they've got proven results, where they've got established revenue come in, and already. In essence all the things that might lend themselves to being excellent target clients.
That's why wanted to run through that list today. Some of it is going to sound really obvious. And if you've got your targeting down, which I know many of you will have, then it will serve as a reminder.
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs <
> Win Clients Consistently > https://www.kaffeen.club/wcc <
> Client Magnet Book > https://www.kaffeen.club/book <
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