The Future Consumer is Omnimodal

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In the Age of AI and learn how brands can stay ahead of ecommerce’s rapidly evolving landscape – from the rise of “omnimodal” shopping to AI’s growing role in personalization. Listen now!

The New Consumer Journey

Key takeaways:

• {00:09:30} "Consumers are shifting from an omnichannel shopping journey to an omnimodal shopping journey." – Phillip Jackson
• {00:17:30} “One of the things that we found that was super interesting is that the scroll set, which is the youngest generation, is that their mode of shopping is highly influenced by how they feel. And this is a challenge because right now, context is collapsing.” – Brian Lange
• {00:19:15} "If a brand’s website is hard to use, they think less of the brand itself." – Brian Lange
• {00:28:45} "What I'm most excited about is kind of realizing some of the promises of personalization that we've heard about for so long, specific to things like segmentation and identity and all of the promise of 1-1 communications. AI actually enables us to do that, which is pretty spectacular.” – John Affourtit

Associated Links:

• Read our latest report, New Modes: Redefining Personalization in the Age of AI.
• Learn more about our partners BigCommerce at bigcommerce.com.
• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!