425: Why Kendra Scott Risked Everything on the Customer Experience
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Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. Now, Kendra Scott Jewelry is a billion-dollar business with 100 retail locations across the US. But success didn't come quickly. Through personal struggles, recessions, and rejections, Scott built a fashion business driven by an unforgettable customer experience.
Listen to Nathan and Kendra discuss:
- What she learned from her failed business
- Fundraising and dealing with rejection
- The best piece of business advice she still follows
- Shifting her business model from wholesale to retail
- The nightclub atmosphere of Kendra Scott stores
- How philanthropy creates customer loyalty
- How to weather the storm as a founder
- Her new entrepreneurial memoir Born to Shine
- And much more founder advice…
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