DO 286 - Building a Regenerative Landscaping Business with Tres of GreenBox Homes

Doomer Optimism

Creating member networks, local food systems, and recession-proof community infrastructure

Jason talks with Tres, co-founder of GreenBox Homes, about creating a regenerative landscaping company that competes with traditional lawn care services. They discuss the business model of providing weekly yard care focused on building soil and ecosystems rather than just aesthetic maintenance, creating member networks for sharing plants and resources, and the massive supply-demand gap in the native plant industry.

Tres shares how his Catholic faith informs his environmental mission, the potential for vertical integration through nurseries and material recovery, and his vision for a replicable, distributist model that could transform millions of acres. The conversation covers practical business strategy, the spiritual dimensions of working with land, and opportunities for others to enter the growing regenerative landscaping market.