Reinventing Yourself in Business with Tracy Matthews

Copywriting For Coaches

Reinventing yourself is one of the most exciting and transformative things you can do. It’s about stepping into the next version of yourself, fueled by clarity, courage, and a vision bigger than anything you’ve imagined before.

We’ve all felt that pull—the one that nudges us toward something greater, yet keeps us tethered to the safety of what we know. Maybe you feel the call to evolve but aren’t sure where to start or if it’s worth it. You don’t want to risk losing all the success you’ve had thus far. Reinvention is a process we all inevitably face, especially when we’re striving to grow, create impact, or pursue our purpose.

That’s why today we have Tracy Matthews on the show. She has reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle.

In this episode, Tracy shares encouraging stories and practical wisdom about reinventing yourself in life and business—even after 40 and 50 years old. You’ll want to listen to the end for the one question that brings clarity to the dream that fuels your next chapter and what that could look like. Whether you’re scaling back to pivot or dreaming bigger than ever before, know this: you’re capable of creating a life and legacy you love. Listen in on our conversation about what it looks like to start reinventing yourself today.

0:01:10 - What reinventing yourself means and why it’s a natural process.
0:03:45 - How to recognize when it’s time for reinvention in business.
0:06:10 - Overcoming fear and resistance to change.
0:08:25 - The emotional challenges of letting go of an old identity.
0:10:40 - Bringing your audience along during a business pivot.
0:13:00 - Real-life stories of reinvention and business transformation.
0:15:45 - The role of creativity in navigating change.
0:17:30 - Building a business that aligns with your evolving vision.
0:20:15 - The importance of clarity in reinventing yourself.
0:24:00 - How long does reinvention take? The timeline and mindset shifts.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/reinventing-yourself-in-business-tracy-matthews

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