Screen to Table: Influencing the Craft of Cooking

Copper & Heat Radio

As cooks and others from the restaurant industry leave traditional jobs to strike out on their own, what does it mean for the craft of cooking?

Food is an inherently sensual thing. Sure, it needs to look visually appealing, but that doesn't necessarily say that you are good at the craft of cooking. Does it taste good? Does it smell good? As social media becomes increasingly essential to growing a food business, how does that affect the people working in food every day and how they approach their craft?

In this episode, we're talking to 3 different people who work in food and the different ways they use social media – and how social media has affected their identities as food professionals.

Guests:

Chris Martin (she/her)

Her website | Instagram | Reddit

Hanalei Souza (she/her)

Her website | Instagram | Her book

Devan Rajkumar. (he/him)

His website | Instagram | TikTok | YouTube

Resources:

To read more about what we talked about in this episode:

• $10,000 for one Instagram post? How food influencers can make or break restaurants
• How to Be Food Famous
• ​​How to tell the difference between a journalist and a food influencer
• Food Instagram: Identity, Influence & Negotiation by Emily J.H. Contois & Zenia Kish

The video clips in this episode come from:

• How Instagram can make or break a restaurant
• Restaurant Owner Slams Influencers Asking For Free Stuff In A Pandemic
• TikTok opening ghost kitchens
• How Taking Pictures of Food Can Be a Full-Time Job — The Business of Going Viral Part 2/4

This episode is supported by BentoBox and Clover. To learn more about their all-in-one platform for websites, online ordering, world-class point-of-sale, and payment solutions, check out getbento.com/better