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Facebook Ads Masterclass Series Part 2: Boosting Lead Quality
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A tartalmat a Bateman Collective biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Bateman Collective vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Sick of bad leads killing your Facebook ROI? We feel you. In this can't-miss episode, we're diving into the two key factors that make or break Facebook lead quality: optimization goals and ad creative.
Get ready to transition from catching carp to reeling in sailfish. We'll break down why optimizing for on-platform forms kills quality, and how to sculpt better leads by tracking offline conversions. On the creative side, you'll learn why dull, hyper-targeted ads outperform flashy clickbait. The goal: make your bait irresistible to motivated sellers, and repel everyone else.
If you want to master the dark art of generating red-hot Facebook leads, this episode is your new bible. Let's stop wasting money on junk leads and start banking whale deals.
0:00 - Intro - Changing minds on lead quality
2:30 - Measuring lead quality - Leads per contract
4:00 - Investor expectations vs reality
6:00 - Fishing analogy - Catching the right fish
8:30 - Facebook form vs website form
10:30 - Lead sculpting and offline conversion tracking
13:00 - Importance of the right creative
15:30 - Making ads unattractive to unideal leads
18:00 - Deterring the wrong people on Facebook
20:00 - Ugly ads are the best ads-convert like a pro
22:30 - Testing creative the right way
Thanks for listening to Collective Clicks!
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