Episode #71 - You Can Never Save Time, But You Can Use It Wisely

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we can’t save time (so we should be careful how we spend it). He offers a fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson joins to talk about the changes the COVID-19 crisis is bringing about in content marketing and strategy and the differences in approach between B2B and B2C companies. Finally, Robert points to an article that asks whether we’re spending time on the right – or the wrong – things. And that’s a wrap for the week ending May 22, 2020.

NEWS ITEM of the Week

“The biggest opportunity … for our industry in 75 years”: Publishers aren’t taking the pandemic lying down

https://whatsnewinpublishing.com/the-biggest-opportunity-for-our-industry-in-75-years-publishers-arent-taking-the-pandemic-lying-down/

INTERVIEW of the week

Jessica Hodkinson

The guest this week is Jessica Hodkinson, a content strategist, writer, editor, and public relations professional who has worked with clients big and small, including Lenovo, Salesforce, LinkedIn, Robert Half, and others around the globe.

Learn more about and from Jessica:

Connect with her on LinkedIn: https://www.linkedin.com/in/jessica-hodkinson-82173511/

Follow her on Twitter: https://twitter.com/jesshods

Visit her website: https://www.jessicahodkinson.com/

OUR CONTENT MARKETING IDEA of the WEEK

30 Ways to Waste Your Content Marketing Time

https://contentmarketinginstitute.com/2019/07/content-marketing-time/

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