TOPOS & TALK#_32 How Realtors Can Effectively Use Each Social Media Platform

Cloud Based Real Estate Brokerage with Jesse Dau

Welcome to today's Cloud Based Real Estate Brokerage TOPOS & TALK #32- I have so many things going through my head every day about Real Estate that I just want to get it all out. I get asked so many questions about real estate every day. And, coach so many agents that it's time to answer all of those in depth questions while I sip on my Topo Chico.

In today’s episode I do a deep dive into How Realtors Can Effectively Use Each Social Media Platform. Starters is a quick insight about Short form content versus long form content and this is literally on my mind 30 seconds ago. I think it's classic the thing that pays agents the most amount of money is long form content. It's because it answers questions and it lets people build a relationship with them. But everyone is addicted to short form content and my thought is that short form content is it strikes a lot of peoples. Essentially, it creates a lot of dopamine for a lot of people because it creates a lot of views. It creates a lot of likes and that's all good for the ego. But the thing that it doesn't do is it doesn't create a lot of touching money. It's because short form content is very entertainment driven. There is TikTok platform which is very popular now that can be use for a short form content. They are using TikTok to gain views not sales, like they are doing magic on it. I believe that every platform needs to be treated as it should be and you can't just take content from YouTube and put it on Facebook, Instagram and TikTok, but it'll never work. There is a report out there and a study that shows how many people on each platform use other platforms and what it even says in the study is that each platform has to have separate content on it because if somebody's on YouTube watches your video and then goes the tech talk and sees the same video they're just gonna think you're a moron. They want to see different content on different platforms and you have the pretty much create a sub brand for each individual platform. The content that you put on Facebook needs to be different from the stuff you put on Instagram, it also needs to be different than what you put on TikTok, YouTube, Google blogs, Pinterest and many more. If you can't quantify your deals by then I would say spend less time there.

You have to use these platforms for what they're designed for, otherwise no results are going to happen, and then allocate your time accordingly. There are lots of companies that will offer to make it micro content and repurpose it. But it's never going to happen, you're just wasting you're money. And if you're not seeing results and you're want companies to manage your content. Hit me up. I have an agency, we deal with YouTube clients. We have our course plus a launch program which is 4 weeks of hands on training that will help you take your channel from A-Z. We also have a program called scale plus and that's where you can sign up to work directly with our team that does all of our content, editing, thumbnails, SEO you meet with them. One on one, do an onboarding. We set up your entire channel and we basically optimize the whole thing and it's it's unlimited amount of video. That are videos so you could shoot. You could send us 5 videos a week if you wanted to. You know, a lot of agents struggle just to get US1 video a week. People ask me all the time. What's the optimal quantity of videos they should be shooting each week and it's at least two videos a week. In my opinion, this is statistically factual, based on the amount of research and knowledge that we've done, we know that the agents and channels that have two videos a week consistently do way more business than the channels that do one video a week. Or the ones that have done, you know, one video a month. There's actually some agents in our program that have done 5 videos in their entire life. The opportunities are out there that there for the taken you just have to pull the trigger and if you ever want to chat, feel free to shoot me an e-mail.

Want to see over 200 free videos teaching you about Real Estate? Go here: https://www.youtube.com/channel/UCaL1DGiCW-HVgqeaLuHUfJA

Want to see over 500 free videos teaching you about YouTube for Real Estate? Go here: https://www.youtube.com/c/CHANNELJUNKIESYOUTUBEFORREALESTATE

To learn more about our courses and trainings schedule call here: https://calendly.com/channeljunkiessales

Want to partner with us at eXp and get all our training and coaching free? Tell me more here:

https://forms.gle/iNvf9deaHULDHsH68

Or email [e-mail] and say you came from the podcast!