Lépjen offline állapotba az Player FM alkalmazással!
E248 | How Anti-Retention Metrics and Next Best Actions Boost Retention with Martin Gonto
Manage episode 422055026 series 2505086
Today on the show we have Martin Gonto, the Co-Founder and GTM advisor of HyperGrowth Partners and interim CMO at Vercel.
In this episode, Gonto shares his experience in identifying and leveraging anti-retention metrics to optimize product strategies.
We then discussed the concept of next best actions and how these strategic steps can significantly enhance user retention.
We wrapped up by exploring practical examples from Gonto's work with various companies, highlighting actionable insights for startup growth.
Mentioned Resources:
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Fejezetek
1. E248 | How Anti-Retention Metrics and Next Best Actions Boost Retention with Martin Gonto (00:00:00)
2. Introduction and Welcome (00:01:36)
3. Working with Vercel: Engagements and Learnings (00:05:15)
4. Impact of Generative AI on Product Development (00:06:25)
5. Anti-Retention Metrics: Concept and Importance (00:08:02)
6. Real-world Examples and Case Studies (00:10:40)
7. Next Best Actions: Implementation and Benefits (00:13:37)
8. Revisiting and Updating Anti-Retention Metrics Strategies (00:22:16)
9. Final Thoughts (00:34:36)
274 epizódok
Manage episode 422055026 series 2505086
Today on the show we have Martin Gonto, the Co-Founder and GTM advisor of HyperGrowth Partners and interim CMO at Vercel.
In this episode, Gonto shares his experience in identifying and leveraging anti-retention metrics to optimize product strategies.
We then discussed the concept of next best actions and how these strategic steps can significantly enhance user retention.
We wrapped up by exploring practical examples from Gonto's work with various companies, highlighting actionable insights for startup growth.
Mentioned Resources:
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Fejezetek
1. E248 | How Anti-Retention Metrics and Next Best Actions Boost Retention with Martin Gonto (00:00:00)
2. Introduction and Welcome (00:01:36)
3. Working with Vercel: Engagements and Learnings (00:05:15)
4. Impact of Generative AI on Product Development (00:06:25)
5. Anti-Retention Metrics: Concept and Importance (00:08:02)
6. Real-world Examples and Case Studies (00:10:40)
7. Next Best Actions: Implementation and Benefits (00:13:37)
8. Revisiting and Updating Anti-Retention Metrics Strategies (00:22:16)
9. Final Thoughts (00:34:36)
274 epizódok
Minden epizód
×Üdvözlünk a Player FM-nél!
A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.