Part 2 of 3: Farm To Table Pioneer Champions Sustainable Farming with Monarch Tractor - featuring Alice Waters, Founder of Chez Panisse

Care More Be Better: Social Impact - Sustainability - Regeneration

Join Corinna Bellizzi for press event coverage of Monarch Tractor's launch in early December 2022 at their Livermore, California facility. In today's coverage you are introduced to Alice Waters as we are invited to think about the source, quality, and flavor of the food that graces our plates and nourishes our bodies each day. Alice shares what it was like to dine in France in the 60s and how that impacted her food journey. She invites us to think about source, about locality, and to love farmers. You'll also learn about her recent work to bring farming to schoolchildren as we seek to inspire and educate young people around the globe.

We also meet Robert Henson, President of the wine and spirits division at Constellation Brands - a world leader in the alcoholic beverage space. They now own the Mondavi winery brand, and therefore have history with the Mondavi family (more about that in part 3). The reason this story is so critical is simple. Early adopters and big advocates are central to the success of any new technology.

Before we wrap up today's episode we hear from the CEO and co-founder of Monarch Tractor, Praveen Penmetsa. Praveen shares the story of farmers in India and the reality of farming today. A perspective that there's no future in farming is shared, with Monarch Tractor playing part in the resurrection of the faltering profits seen in the world of agriculture.

Elaine Chukan Brown once again operates as the MC for the event.

About Alice Waters:

Alice Louise Waters is an American chef, restaurateur, and author. In 1971 she opened Chez Panisse, a Berkeley, California restaurant famous for its role in creating the farm-to-table movement and for pioneering California cuisine.

Waters has authored the books Chez Panisse Cooking (with Paul Bertolli), The Art of Simple Food I and II, and 40 Years of Chez Panisse. Her memoir, Coming to my Senses: The Making of a Counterculture Cook was published in September 2017 and released in paperback in May 2018.

Waters created the Chez Panisse Foundation in 1996, and the Edible Schoolyard program at the Martin Luther King Middle School in Berkeley. She is a national public policy advocate for universal access to healthy, organic foods. Her influence in the fields of organic foods and nutrition inspired Michelle Obama's White House organic vegetable garden program.

Biography Source: https://en.wikipedia.org/wiki/Alice_Waters

https://www.chezpanisse.com/

About Constellation Brands' Robert Henson, EVP and President of Wine + Spirits Division

Robert Hanson is Constellation’s executive vice president and president Wine + Spirits Division, reporting to President and Chief Executive Officer Bill Newlands. Robert is responsible for leading the Wine & Spirits Division's operations and commercial business, ensuring it aligns with the company's long-term growth strategy. He is a member of the executive management committee.

Connect with Monarch Tractors:

https://monarchtractors.com

https://www.instagram.com/monarch_tractor/

About the day's MC: Elaine Chukan Brown

https://wineindustryadvisor.com/2019/01/21/elaine-brown-wine-communication-artist

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