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Google fined for paying radio networks to endorse Pixel 4
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In 2019 and 2020, Google allegedly paid iHeartMedia more than $2.6 million to record and broadcast advertisements featuring radio personalities endorsing the Pixel 4. iHeartMedia and eleven other radio networks in ten major markets were paid for on-air endorsements with Google-provided scripts, the FTC said. As per the complaint, "Google paid iHeartMedia more than $2.6 million to record and broadcast advertisements featuring Radio Personalities endorsing the Pixel 4." The Verge report further mentions that Google had paid around $2.6 million and $2 million to iHeartMedia and eleven others to promote the Pixel 4 smartphone. Google spokesperson José Castañeda told Gizmodo the company was “pleased to resolve this issue.” He added that Google takes “compliance with advertising laws seriously and ha[s] processes in place designed to help ensure we follow relevant regulations and industry standards.” The latest press release also indicates that back in 2019, Google recruited iHeartMedia and 11 more radio networks in 10 key markets to have on-air personalities record and broadcast endorsements for the Pixel 4 smartphone.
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