Build It All with Joey Isaksen of Lounge Logikk

Building a Furniture Brand with Ethan Abramson

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Joey likes to tell a story, of a time a client asked for a quote on some custom pieces. When he gave the quote, they said “Really? That much for just some plywood and paint?” He responded with, “If all you wanted was plywood and paint, I could provide the project for much less, but if you wanted me to design it, draw it, spec materials, create a cut list, buy the materials, transport the materials, cut, assemble, and finish the materials, the quote would included all of that”.

He stands by the idea that “Customers aren’t just paying for a product, they are paying for a service”. And this idea, of knowing his worth, and the worth of his company is what has kept his 4 person shop in business since 2016.

Follow along as we talk about, bad bosses, small space solutions, not giving out your cell phone number, and much more.