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A tartalmat a Bound Podcasts biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Bound Podcasts vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Maggi: The Swiss Brand That India Almost Rejected | 1

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Manage episode 343674958 series 3391596
A tartalmat a Bound Podcasts biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Bound Podcasts vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

1884, Switzerland: A young and passionate Julius Maggi has a eureka moment and he starts producing instant and nutritious soups and sauces to cater to the rising female workforce. After tasting success for decades, Nestle acquires the brand in 1947 and launches it in India in 1983. Despite cultural apprehensions, Maggi triumphs over the hearts of Indian mothers and kids through aggressive and innovative marketing techniques. But it faces a major setback in 2014 that threatens to annihilate the brand forever. Can it win back all the love it had earned?
Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!

Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts.

In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn.

Produced by Aishwarya Javalgekar

Editing and soundtrack by Aditya Arya

Narration by Tavish Bhattacharya

Artwork by Artisto Designz

Subscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

  continue reading

13 epizódok

Artwork
iconMegosztás
 
Manage episode 343674958 series 3391596
A tartalmat a Bound Podcasts biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Bound Podcasts vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

1884, Switzerland: A young and passionate Julius Maggi has a eureka moment and he starts producing instant and nutritious soups and sauces to cater to the rising female workforce. After tasting success for decades, Nestle acquires the brand in 1947 and launches it in India in 1983. Despite cultural apprehensions, Maggi triumphs over the hearts of Indian mothers and kids through aggressive and innovative marketing techniques. But it faces a major setback in 2014 that threatens to annihilate the brand forever. Can it win back all the love it had earned?
Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!

Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts.

In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn.

Produced by Aishwarya Javalgekar

Editing and soundtrack by Aditya Arya

Narration by Tavish Bhattacharya

Artwork by Artisto Designz

Subscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

  continue reading

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