353: Can AI Bring Back the Human Side of CRM? Jody Glidden, CEO of Postilize, on Nurturing Relationships

AI and the Future of Work: Artificial Intelligence in the Workplace, Business, Ethics, HR, and IT for AI Enthusiasts, Leaders and Academics

Jody Glidden is the CEO and founder of Postilize, a company focused on reinventing CRM through AI. Before launching Postilize, he co-founded Introhive and served as CEO until 2022, helping raise over $100 million to build the enterprise relationship management category. A serial entrepreneur, Jody previously founded icGlobal, which was acquired by Smartforce, and played a key role in scaling Chalk Media, later acquired by BlackBerry maker Research in Motion. He holds a BBA from the University of New Brunswick and a Master’s in Information Systems from Harvard.

In this conversation, we discuss:

• Why traditional CRMs fail to reflect how relationships actually evolve—and how Postilize is addressing that gap
• How Postilize handles privacy, hallucinations, and human oversight to stay useful without crossing ethical lines
• Jody’s approach to using AI not to replace human connection, but to augment and scale authentic relationship building
• How relationship intelligence helps sales and go-to-market teams understand who to engage, when, and why
• Why keeping CRMs accurate is nearly impossible without automation and real-time enrichment
• What Jody learned from building Introhive and why Postilize is taking a radically different approach
• The future of CRM as a system of engagement rather than just a system of record

Resources:

• Subscribe to the AI & The Future of Work Newsletter
• Connect with Jody on LinkedIn
• AI fun fact article
• On How To Manage Enterprise Apps That Support Thousands of Employees for a Rapidly Growing Global Company.