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302 Recession Marketing
Manage episode 237096619 series 2518900
Strange things happen in the Age of Persuasion during an economic downturn. As Terry O’Reilly observes, many advertisers abandon their sense of humour, and often- mistakenly- turn to aggressive, desperate hard sell. Meanwhile, some brands, such as Wal-Mart, McDonald’s and SPAM, actually thrive. And a few, courageous marketers know that in tough times, great marketing is counter-intuitive. Terry explains why.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-01-12.mp370 epizódok
Manage episode 237096619 series 2518900
Strange things happen in the Age of Persuasion during an economic downturn. As Terry O’Reilly observes, many advertisers abandon their sense of humour, and often- mistakenly- turn to aggressive, desperate hard sell. Meanwhile, some brands, such as Wal-Mart, McDonald’s and SPAM, actually thrive. And a few, courageous marketers know that in tough times, great marketing is counter-intuitive. Terry explains why.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-01-12.mp370 epizódok
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