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A tartalmat a CNET.com and Roadshow by CNET biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a CNET.com and Roadshow by CNET vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

15 napja27:29

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Tetszik

Kedvelt

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Roadshow Video Reviews (HQ)

Megosztás

Sorozat kép•Feed

Hop in the passenger seat and ride along with Roadshow editors as we put each car through its paces, analyzing the tech, the performance and the design to see whether it's worth your hard-earned money.

10 epizódok

#Tech #CNET.com #Roadshow by CNET #Need To Know #Video

Roadshow Video Reviews (HQ)

updated 3 éve

Megosztás

Sorozat kép•Feed

10 epizódok

#Tech #CNET.com #Roadshow by CNET #Need To Know #Video

Minden epizód

Roadshow Video Reviews (HQ)

1
2022 Ford Bronco Raptor: This Big Bronco Is Here

3 years

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It's bigger, it's more powerful, and hot damn, is it good!

Roadshow Video Reviews (HQ)

1
2022 Ford F-150 Raptor Goes Big With 37-Inch Tires

3 years

—

Bigger can equal better when out desert running, but does that ring true with the Raptor?

Roadshow Video Reviews (HQ)

1
2022 Volvo C40 Recharge Is a Sharp-Looking Swedish EV

3 years

—

There's a lot to like about this little electric crossover, but some might find its range too short.

Roadshow Video Reviews (HQ)

1
EVs vs. Gas Engines: We Do the Math on Carbon Emissions

3 years

—

Many believe that EVs have a bigger carbon footprint than gasoline-powered vehicles. Here's what we learned.

Roadshow Video Reviews (HQ)

1
2022 Yamaha XSR900 Breaks Away From the Cafe, and Onto the 1980s GP Grid

3 years

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Previous versions of Yamaha's XSR line of heritage-inspired bikes have looked back to the 1950s and '60s for their inspiration, but now this glorious 117-horsepower, three-cylinder machine jumps forward a couple of decades -- and that's a good thing.

Roadshow Video Reviews (HQ)

1
2023 Nissan Z First Drive: A Hotter Performer With Newfound Tech Smarts

3 years

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Nissan delivers retro-inspired looks, turbo power and modern tech with the new Z.

Roadshow Video Reviews (HQ)

1
Driving Porsche's Top-Secret Prototype Electric Race Car!

3 years

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Did you know Porsche has been building a battery-powered racer? Neither did we, until we got invited to drive it.

Roadshow Video Reviews (HQ)

1
Our First Look at the All-New 2023 Ranger Rover Sport

3 years

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Combining slipstream styling with high-tech off-road chops, this is the platform that will carry Land Rover into the electric age.

Roadshow Video Reviews (HQ)

1
2022 GMC Sierra AT4X: More Capable, Still Fancy

3 years

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The Sierra still has plenty of luxury touches, but the AT4X gets the trick Multimatic suspension system.

Roadshow Video Reviews (HQ)

1
This Dakar Rig From Audi Runs on Electricity and We Drove It

3 years

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The Audi RS Q E-Tron is a race car like no other. So what's it like to drive?

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