Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
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A tartalmat a Adam Steinberg biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Adam Steinberg vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Shelf Help: The Tactical CPG Podcast
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A tartalmat a Adam Steinberg biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Adam Steinberg vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you.
Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
6 epizódok
Megosztás
Mind megjelölése nem lejátszottként
Manage series 3658694
A tartalmat a Adam Steinberg biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Adam Steinberg vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you.
Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
6 epizódok
Minden epizód
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Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Victoria Foster , the Senior Director of Marketing at Rivalz™ , a plant-based snack brand pioneering a new era of better-for-you salty snacks. Before joining Rivalz as the second employee, Victoria led growth and innovation at Hometown Foods and ConAgra for iconic brands like PF Chang’s, Bertolli, and Frontera. Now at Rivalz, she’s helping build a brand around a one-of-a-kind “stuffed snack” format that combines a crunchy shell with a savory filling, offering the joy of traditional snacking with 8g of protein, 4g of fiber, and a low glycemic index. In this episode, Victoria unpacks how Rivalz is using AI to transform the manufacturing process, why the team chose to launch DTC first before expanding into retail, and how they’ve carved out space in competitive channels like grocery and K-12 schools. We dive into smart go-to-market strategy, lessons from launching into Sprouts and Wegmans, and the brand’s mission to deliver truly satisfying nutrition in a fun, craveable format. Episode Highlights : 🥨 Why Rivalz launched with a “stuffed snack” form factor 🤖 Using AI to simulate 100,000+ R&D experiments + save $4M 📦 Rivalz’ omni-channel packaging strategy 🏫 Cracking the K-12 school channel (LAUSD and beyond) 🚀 Retail launch strategy: from 14 Sprouts stores to 100+ 💡 Velocity > Distribution: how to grow without overextending 🌱 Why Rivalz resonates with GLP-1 users—even without trying ⏱️ Table of Contents 00:00 – Intro & Victoria’s Background 01:00 – Rivalz Origin & Mission 04:00 – AI-Powered Manufacturing 07:00 – DTC vs Retail Launch Strategy 10:00 – Building Velocity Before Expanding Distribution 14:00 – Breaking into K-12 School Systems 18:00 – Packaging Strategy for Omni-Channel Success 21:00 – Lessons from Frozen & Emerging CPG Trends 23:00 – GLP-1, Satiating Snacks & Purposeful Nutrition 24:45 – Where to Follow Victoria & Rivalz Links: Victoria on LinkedIn – Victoria Foster Rivalz – https://rivalzsnacks.com Follow Rivalz on Instagram – https://www.instagram.com/eat.rivalz/ Follow Adam on LinkedIn - https://www.linkedin.com/in/adam-martin-steinberg Check out https://www.kitprint.co/ for CPG production design support.…
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Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Ana Kornegay, the VP of Marketing at Santo Spirits, the premium tequila brand co-founded by Guy Fieri and Sammy Hagar. Before leading the charge at Santo, Ana spent over 15 years at Brown-Forman overseeing iconic spirits like Gentleman Jack and Jack Daniel’s Single Barrel. She's also the founder of Hummingbird Branding & Marketing, and holds a Master’s in Medical Cannabis Science & Therapeutics. We cover a ton of actionable insights and tactics. Episode Highlights: 🌵 How Santo turned a “what if?” into the world’s first “Mezquila” 📦 The 3 biggest packaging mistakes she sees new brands make 🚀 What to expect if you want to jump from “Big CPG” to an “upstart brand”, and where should new grads start 🧩 “Build vs buy” (hiring internally our outsource?) ⚖️ Siloing agencies vs spreading across multiple in-house brands 🤘 Building a celebrity brand without losing authenticity 🧠 When and why to refresh packaging (and when to leave it alone) 🔮 The rise of NA and functional beverages ⏱️ Table of Contents 00:00 – Intro & Ana’s Career in Spirits 03:00 – Santo’s Origin Story & Mezquila Launch 07:00 – Startup vs. Corporate Marketing Life 12:00 – Celebrity-Backed Brands: Behind the Curtain 18:00 – Trends in Low/No Proof & Functional Beverages 24:00 – Packaging Frameworks for Spirit Brands 30:00 – When a Packaging Refresh is the Right Move 35:00 – Campaigns That Flopped & What She Learned 39:00 – AI in Marketing: Love it or Hate it? Links: Santo Spirits – https://www.santospirits.com Follow Ana on LinkedIn – https://www.linkedin.com/in/ana-kornegay Follow Adam on LinkedIn - https://www.linkedin.com/in/adam-martin-steinberg Check out https://www.kitprint.co/ for CPG production design support.…
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Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Ryan Provost , the Co-Founder and CEO of Booz Box Cocktails , a boxed RTD cocktail brand disrupting the spirits industry with bold packaging, craft mixology, and a form factor nobody saw coming. What started as a pandemic dinner-table idea between roommates in Jersey City has grown into a multi-market brand now sold in six states including New Jersey, Florida, California, and Texas. Booz Box Cocktails are 1.75L boxed cocktails that deliver bar-quality drinks—like the Pineapple Mule and Watermelon Cooler—straight from your fridge tap. In this episode, Ryan shares how they landed on boxed cocktails as a form factor, why branding for Gen Z was a non-negotiable, and how a co-packer pivot unlocked their go-to-market. We also talk through fundraising challenges, working with a tiny team, and why good taste (literally) is still the most important growth lever. We chat with Ryan about standing out in a crowded RTD category, refining flavor formulations, convincing skeptical distributors, and lessons learned from a crowdfunding campaign that didn’t quite go to plan. 🎧 Episode Highlights : 🍹 Why boxed cocktails were the winning form factor 📦 What it took to get a co-packer to take a chance 🎯 Branding lessons for Gen Z and millennial appeal 👨🍳 From bartending notebooks to scaleable SKUs 🧃 Flavor challenges (and the cucumber misstep) 💡 Form factor as both differentiation and a moat 📉 What didn't go as planned with their crowdfunding campaign 🚚 Building a self-distribution playbook 🌍 Expanding into 6 markets in under 12 months 🔥 Why “taste” still trumps branding ⏱️ Table of Contents 00:00 – Intro & Booz Box origin story 02:30 – Choosing boxed cocktails over cans 06:00 – Form factor, branding & Gen Z appeal 11:00 – Working with their designer, Kyle Perry 13:00 – Recipe formulation & co-packer challenges 17:30 – Manufacturing woes & their redemption story 21:00 – Distribution strategy & key markets 25:00 – Balancing velocity vs. distribution 28:00 – Crowdfunding lessons 30:00 – Where to follow Booz Box & invest 🔗 Links : Booz Box Cocktails – https://www.boozbox.co Follow Ryan on LinkedIn – https://www.linkedin.com/in/ryanprovostofficial Crowdfunding campaign on Loupt – https://loupt.co/offering/booz-box Follow Adam on LinkedIn - https://www.linkedin.com/in/adam-martin-steinberg Check out https://www.kitprint.co/ for CPG production design support.…
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Shelf Help: The Tactical CPG Podcast
1 Jennifer Barney - Exiting One of the First Almond Butter Brands & Scaling CPG Brands in Today's Market 41:12
On this episode, we’re joined by Jennifer Barney, the founder of Barney Butter and one of the sharpest minds in CPG today. Jennifer launched Barney Butter back in 2006—well before almond butter went mainstream—and scaled it into a household name before exiting the business in 2011. Since then, she’s become a go-to advisor to emerging food brands like Hero Bread and Oat Haus, an Entrepreneur-in-Residence at General Mills' venture studio, a Director at Positively Good Snacks, and a Substack author (The Business of Food). In this episode, Jennifer drops serious knowledge on how early-stage brands can navigate retail, boost velocity, and avoid the cash traps of over-distribution. We dive into packaging strategy (why it’s often a band-aid for deeper issues), the foodservice channel, demo execution, bootstrapping vs fundraising, and her take on why A2 dairy is the trend she regrets not jumping on. Episode Highlights: 🌰 How Barney Butter helped take almond butter mainstream 🛻 Picking up almonds in a Suburban (literally) 📈 Why early-stage brands should focus on velocity , not doors 💸 The dangerous lag in distributor cash flow 📦 When you should (and shouldn’t) rebrand 🎯 How to actually execute demos and merchandising at scale 🏪 What “retail readiness” really means for emerging brands 🥛 Why she’s bullish on A2 dairy (and missed the window) 🧃 The Trojan horse approach to packaging 💰 Bootstrapping tips in a tough funding environment 📦 Amazon 🧠 Why great packaging still won’t save you from poor execution ⏱️ Table of Contents 00:00 – Intro 03:00 – Buying Ingredients Direct & Building Relationships with Processors 05:00 – Why Velocity > Distribution 10:00 – Cash Flow Pitfalls in Retail 14:00 – Demo Strategy, Broker Coordination, and In-Store Tactics 18:00 – Foodservice Channel: Pros, Cons, & Guerilla Selling 22:00 – Trojan Horse Packaging & What Makes Design Actually Work 27:00 – Rebrand Readiness & Strategic Brand Identity Shifts 33:00 – Bootstrapping Smart: Premium Pricing and Efficient Growth 36:00 – The Amazon Beast: Common Pitfalls & Inventory Woes 38:00 – Trends She Missed (A2 Milk!) 41:00 – Where to Follow Jennifer Links: Follow Jennifer on LinkedIn – https://www.linkedin.com/in/jenniferbarney/ The Business of Food – https://jenniferbarney.substack.com Follow Adam on LinkedIn - https://www.linkedin.com/in/adam-martin-steinberg Check out https://www.kitprint.co/ for CPG production design support.…
On this episode, we’re joined by Tiffany Chin, the CEO of Snoop Dogg's cannabs empire. Tiffany started her career in corporate retail and tech, but over the past decade she’s helped launch and scale some of the most iconic brands in the space — from Leafs by Snoop to Death Row Cannabis and S.W.E.D., with products and retail locations spanning all across the U.S., Amsterdam, and beyond. She’s structured some of the most influential licensing deals in cannabis, built brands that move product globally, and continues to shape the future of the category with a unique blend of operator-level rigor and cultural fluency. In this episode, Tiffany breaks down the real playbook behind sustainable brand growth, what makes or breaks a licensing deal, and the power of Snoop's reach. Episode Highlights: 🌍 Building a cross-border cannabis empire with Snoop Dogg 📦 From Death Row jars to Dogg Pounds vapes in Canada 🛠️ What makes a licensing deal actually work 🧃 Why beverages are the on-ramp for new cannabis consumers 🧠 How Tiffany thinks about AI’s future in cultivation 👀 What she looks for in partners, team members, and new hires 🎯 Advice for anyone trying to break into the industry ⏱️ Table of Contents 00:00 – Intro & Empire Overview 06:00 – How to Structure a Good Licensing Deal 14:00 – Regulated vs. Hemp Market 21:00 – DTC, Delivery, and the Future of Retail 24:00 – Beverages, Brand Strategy & Snoop’s Vision 30:00 – Building & Trusting Your Team 34:00 – AI, Growing, and Scaling Smart 38:00 – Real Talk: Advice for Newcomers Links: Follow Tiffany on LinkedIn – https://www.linkedin.com/in/tiffanyfiege/ Death Row Cannabis – https://www.deathrowcannabis.co/ SWED Retail - https://swedstores.com/?meadowQuery= SWED DTC - https://swed.com/ Follow Adam on LinkedIn - https://www.linkedin.com/in/adam-martin-steinberg Check out https://www.kitprint.co/ for CPG production design support.…
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Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Lex Evan, the Founder and CEO of Lexington Bakes. My audio isn't great so apologies in advance.... Lexington Bakes is a radically transparent dessert brand crafting nostalgic American treats with organic and fair-trade ingredients. What started as a pandemic side hustle quickly grew into a national CPG brand known for its bold design, clean labels, and radically honest sourcing. From $5,000 in brownie pre-sales and a self-built Shopify store to landing in Erewhon, Foxtrot, and scaling toward 1,000 retail doors, Lex has built Lexington Bakes into a category-defining brand with just one full-time employee: himself. In this episode, Lex shares how his background in design and brand strategy shaped the business, how he's preparing to scale with a co-manufacturer, why ingredient integrity is non-negotiable. We chat with Lex about how to pitch retailers, package for impact, navigate a solo founder journey, and his recent journey to raising a $1M seed round. Episode Highlights: 🍫 How a $50 brownie box launched the brand 📦 Designing a brand rooted in emotional connection 🌱 Why Lexington Bakes lists its ingredient partners on every package 🧁 The “No Naughty Ingredients™” standard 🔧 Moving from kitchen to co-manufacturer 🛒 What retailers actually want to see in a pitch 🎨 Packaging tips from a J&J design alum 🚀 How Lex is scaling while staying solo 💰 Fundraising as a first-time founder 💡 Why being “great to work with” is Lex’s superpower ⏱️ Table of Contents 00:00 – Intro & Origin Story 03:00 – Radical Ingredient Transparency 06:00 – Brand Building & Solo Founder Journey 10:00 – Packaging Design Advice 14:00 – Co-Manufacturing & Scaling Production 21:00 – Retail Strategy & Launching in Stores 28:00 – Fundraising & Investor Tips 40:00 – Final Thoughts & Where to Find Lex Links: Lexington Bakes – https://www.lexingtonbakes.com Follow Lex on LinkedIn – https://www.linkedin.com/in/lexevan/ Follow Adam on LinkedIn - https://www.linkedin.com/in/adam-martin-steinberg Check out https://www.kitprint.co/ for CPG production design support.…
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