Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Player FM - Internet Radio Done Right
Checked 3d ago
Hozzáadva tizennyolc hete
A tartalmat a Riverport Radio biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Riverport Radio vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Player FM - Podcast alkalmazás
Lépjen offline állapotba az Player FM alkalmazással!
Lépjen offline állapotba az Player FM alkalmazással!
))
Daily Deals
Riverport Radio Podcast
Mind megjelölése nem lejátszottként
Manage series 3618606
A tartalmat a Riverport Radio biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Riverport Radio vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Latest news, interviews, discussions & what’s happening where in St Ives Cambridgeshire.
5 epizódok
Megosztás
Mind megjelölése nem lejátszottként
Manage series 3618606
A tartalmat a Riverport Radio biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Riverport Radio vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Latest news, interviews, discussions & what’s happening where in St Ives Cambridgeshire.
5 epizódok
Minden epizód
×
R
Riverport Radio Podcast
1 Episode 5 - We catch up with Al Thompson, Director at St Ives Corn Exchange, we interview Christine Phillpotts, Chair of the St Ives Civic Society, and chat to award winning local filmmaker Dan… 1:12:59
1:12:59 
Lejátszás később 
Lejátszás később 
Listák 
Tetszik 
Kedvelt1:12:59
Lejátszás később Lejátszás később Listák Tetszik KedveltSend us a text Episode 5 - We catch up with Al Thompson, Director at St Ives Corn Exchange, we interview Christine Phillpotts, Chair of the St Ives Civic Society, and chat to award winning local filmmaker Dan Attrill. We’d love to hear from you! Please get in touch with us if you’d like to feature on the podcast. Whether you’re a business or an individual and you’ve got something to say, or something to share , please contact us using the details below: You can text us direct from your podcast - you’ll see the ‘send us a text’ prompt just under the play button Email: editor@theriverporter.uk Facebook: https://www.facebook.com/share/1GvaEHEi5P/?mibextid=wwXIfr We’d love to hear from you!…
R
Riverport Radio Podcast
1 Episode 4 - Featuring: A sad goodbye to Erik. A King's Award for David Chambers. Ron & John at the Farmers Market. The Tomb Raiders at The St Ives Corn Exchange. 39:12
Send us a text We’d love to hear from you! Please get in touch with us if you’d like to feature on the podcast. Whether you’re a business or an individual and you’ve got something to say, or something to share , please contact us using the details below: You can text us direct from your podcast - you’ll see the ‘send us a text’ prompt just under the play button Email: editor@theriverporter.uk Facebook: https://www.facebook.com/share/1GvaEHEi5P/?mibextid=wwXIfr We’d love to hear from you!…
R
Riverport Radio Podcast
1 Episode 3 - An in depth interview with St Ivo school Principal Tony Meneaugh, an interview with Kathy from St Ives Slimming World & a feature on the New Years Day Hangover Party fundraiser! 1:02:58
1:02:58 Lejátszás később Lejátszás később Listák Tetszik Kedvelt1:02:58
Lejátszás később Lejátszás később Listák Tetszik KedveltSend us a text We’d love to hear from you! Please get in touch with us if you’d like to feature on the podcast. Whether you’re a business or an individual and you’ve got something to say, or something to share , please contact us using the details below: You can text us direct from your podcast - you’ll see the ‘send us a text’ prompt just under the play button Email: editor@theriverporter.uk Facebook: https://www.facebook.com/share/1GvaEHEi5P/?mibextid=wwXIfr We’d love to hear from you!…
R
Riverport Radio Podcast
1 Episode 2 - Featuring The Whisky Cafe - the fabulous new venue in St Ives. 1:24:49
1:24:49 Lejátszás később Lejátszás később Listák Tetszik Kedvelt1:24:49
Lejátszás később Lejátszás később Listák Tetszik KedveltSend us a text When we first walked through the doors of what is now the vibrant Whiskey Cafe, it was hard to imagine the transformation it would undergo. Join us as we chat with Sam and Michael Purchase, the duo behind this ambitious project, who faced not just the challenges of renovating a listed building, but also unexpected surprises like uncovering Roman soil and ancient sheep bones. Their journey from concept to opening day is a testament to perseverance and passion, and we can't wait for you to hear their story. Imagine a place where the warmth of a cafe meets the buzz of a lively restaurant, all wrapped up in the charm of St Ives' historic setting. That's the Whiskey Cafe for you—a hit with locals and event-goers alike, offering everything from festive gatherings to potential summer fun on its outdoor terrace. We explore the nitty-gritty of setting up an online reservation system and the importance of maintaining a strong digital presence, as well as exciting plans like participating in the Riverport Jazz and Blues Festival. The cafe may have just opened, but it's already a beloved community hotspot. But it's not just about the bricks and mortar. We dive into the community challenges, such as St Ives' ongoing flood management issues, with insights from Matthew Setchell of the St Ives Flood Action Group. Plus, you'll meet some of the amazing Whiskey Cafe team members—Lewis, Leah, and Lucy—who share how camaraderie and a supportive work environment shape their daily experience. With festive events, great music, and charity initiatives also in the mix, our episode promises a spirited look at what makes St Ives a special place to work and celebrate. We’d love to hear from you! Please get in touch with us if you’d like to feature on the podcast. Whether you’re a business or an individual and you’ve got something to say, or something to share , please contact us using the details below: You can text us direct from your podcast - you’ll see the ‘send us a text’ prompt just under the play button Email: editor@theriverporter.uk Facebook: https://www.facebook.com/share/1GvaEHEi5P/?mibextid=wwXIfr We’d love to hear from you!…
Send us a text Join us for the launch of Riverport Radio, as we explore the vibrant community of St Ives with our esteemed guest Julie Kerr, Deputy Mayor and passionate town and district councillor. Ever wondered how local road improvements can ignite such heated debates? Julie sheds light on the controversial Huntingdon and St Ives Road Improvement Scheme, while also sharing her insights on the promising developments of the new St Ives hub. We lighten the mood with stories of local charm, including the closure of the Bentley garage and a delightful yet short-lived bakery that left its mark. Our conversation takes a serious turn as we examine pressing community concerns, such as the decline in enrollment at Ivo's sixth form. This issue raises alarm bells about the sustainability of our local schools and the wider implications of the academy system. We delve into how digital screens funded by grants are set to become a central hub for local information, despite initial setbacks. With a strong push for community engagement, these initiatives aim to bring lasting benefits to the town and its residents. Amidst these challenges, the spirit of St Ives shines through its vibrant festival scene and the unwavering support for local businesses. Celebrate with us as we gear up for an exciting music festival, promising a significant boost for our beloved local shops and cafes. The Snowman Festival and our cherished traditions continue to foster community solidarity, while the Civic Society's efforts champion small businesses in Salahat. From new coffee shops to unique cafes, we explore how these ventures enrich the local economy while keeping the heart of St Ives beating strong. We’d love to hear from you! Please get in touch with us if you’d like to feature on the podcast. Whether you’re a business or an individual and you’ve got something to say, or something to share , please contact us using the details below: You can text us direct from your podcast - you’ll see the ‘send us a text’ prompt just under the play button Email: editor@theriverporter.uk Facebook: https://www.facebook.com/share/1GvaEHEi5P/?mibextid=wwXIfr We’d love to hear from you!…
Üdvözlünk a Player FM-nél!
A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.
Daily Deals
Daily Deals
Player FM - Podcast alkalmazás
Lépjen offline állapotba az Player FM alkalmazással!
Lépjen offline állapotba az Player FM alkalmazással!
))
