NextGen Strategies podcast

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Grow Your Business With Podcasting: The Long-Term Strategy Most Ignore 40:13

1 day40:13

40:13

Want to learn more about Grant? | CLICK HERE https://thegcstrategies.com/ Want to learn more about Tyler? | CLICK HERE https://www.datcpa.net/ Want to learn more about Cam & VisiScale? | CLICK HERE https://www.visiscale.com/ VisiScale podcast gear set up suggestions: https://docs.google.com/document/d/13Cah6AWy9diUfse6fTXYjIPy2-PvQwHFvVWyPNSruvg/edit?tab=t.0#heading=h.4t1pt3tk7cky In this episode of the Next Gen Strategies podcast, hosts Grant Covault and Tyler Davis, along with guest Cam Guntulis - Director of Video for VisiScale, delve into the journey of starting a podcast. They discuss the importance of having a unique angle, the technical setup, and the value of professional help. Grant emphasizes the need for a clear strategy, while Tyler shares insights on initial setup challenges. Cam provides practical advice on equipment and strategies for success. The episode highlights the significance of teamwork, consistency, and audience engagement, offering valuable tips for aspiring podcasters. Timestamps: The value of guest expertise and audience engagement through collaborations. Welcome to Next Gen Strategies Podcast (00:00:54) Introduction of hosts and the unique angle of the podcast. Sharing the Podcasting Journey (00:01:41) Hosts express excitement about discussing their podcasting journey and insights. Cam's Background and Expertise (00:02:07) Cam introduces himself and discusses his digital marketing agency and services. The Role of Tech in Podcasting (00:03:33) Discussion on the technical aspects of podcasting and the roles of hosts. Podcasting Setup Challenges (00:04:01) Hosts share their initial struggles with podcasting technology and setup. The Story Behind Starting the Podcast (00:05:12) Narrative on how the idea for the podcast originated and evolved. Finding Help on Upwork (00:05:54) The hosts recount their experience of seeking help on Upwork for podcasting. Setting Up for Podcasting (00:09:33) Discussion on the initial setup and planning for the podcast. The Podcast Name and Focus (00:11:18) Deciding on the podcast name and its focus on scaling businesses. Unique Perspectives in Podcasting (00:12:13) Discussion on the unique combination of marketing and finance perspectives. Podcasting Gear Recommendations (00:12:33) Cam shares insights on essential podcasting equipment and setups. The Importance of Good Audio (00:14:31) Emphasis on prioritizing audio quality over video quality in podcasting. Lighting for Podcasting (00:15:38) Discussion on the significance of good lighting for video podcasts. Defining Podcast Strategy (00:16:08) The importance of having a clear strategy and niche for podcasting success. Consistency in Podcasting (00:17:04) Highlighting the need for consistency and clear goals in podcasting. Design and Setup Tips (00:18:03) Advice on seeking design help for an appealing podcast setup. Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment: Podcast Setup and Costs (18:19) Discussion on the initial costs and ease of setting up a podcast. Content Strategy Importance (18:50) Exploring the value of consistent content creation and its marketing potential. Building Trust Through Content (19:23) Using podcasts to establish trust with clients through extensive content. Audience Engagement Over Numbers (20:44) Focusing on meaningful audience engagement rather than just subscriber counts. AI and Content Repurposing (21:36) Leveraging AI to create chatbots from existing content for better user interaction. Podcasting Structure and Flow (27:47) The importance of structure and preparation in podcasting for better quality. Learning from Mistakes (29:01) Sharing experiences of initial mistakes and lessons learned in podcast production. The Role of Post-Production (31:03) Emphasizing the importance of a good post-production team to salvage episodes. Comfort in Podcasting (32:51) Discussing how comfort and practice help improve podcasting skills over time. Realistic Growth Expectations (36:14) Advice on managing expectations regarding growth and audience size in podcasting. Consistency in Content Creation (00:37:10) Discussion on the importance of consistency in filming and editing for successful podcasting. Marketing Strategies in Podcasting (00:37:43) Emphasis on the unique marketing aspects of podcasting, including production and technical skills. Finding the Right Experts (00:38:19) Advice on collaborating with experts to avoid common mistakes in podcast production. Cam's Editing Role (00:39:00) Cam shares excitement about editing and contributing to the podcast's production. Where to Find More Information (00:39:11) Cam introduces their new website for those interested in starting their own podcast. Closing Remarks and Promotions (00:39:49) Hosts thank the audience and encourage following and reviewing the podcast.…

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Stop Working IN Your Business – Start Scaling With The RIGHT Team! 41:39

16 napja41:39

41:39

Want to learn more about Grant? | CLICK HERE https://thegcstrategies.com/ Want to learn more about Tyler? | CLICK HERE https://www.datcpa.net/ Want to learn more about Luke? | CLICK HERE https://www.linkedin.com/in/luhenry/ Show Notes: In this episode of the Next Gen Strategies podcast, hosts Grant Covault and Tyler Davis converse with entrepreneur Luke Henry about his journey from pharmacist to business owner. Luke shares insights on leadership, team building, and the importance of delegation. He recounts his transition to full-time entrepreneurship, the challenges of managing rapid business growth, and the necessity of creating systems and processes. Luke emphasizes investing in leadership development and fostering a positive company culture. The episode offers valuable lessons for aspiring entrepreneurs on empowering teams and navigating business challenges. Timestamps: Introduction to the Episode (00:00:00) Discussion on business leaders needing to delegate and build a strong team. Welcome and Guest Introduction (00:00:45) Hosts welcome Luke Henry, discussing his entrepreneurial journey and growth in business. Luke's Early Entrepreneurial Journey (00:01:45) Luke shares his experience starting a landscaping business while pursuing pharmacy school. Transition from Pharmacy to Entrepreneurship (00:04:32) Luke recounts quitting his pharmacy job to focus on his landscaping business full-time. Investing in Real Estate (00:05:38) Luke discusses his initial real estate investments and the lessons learned from them. Community Development Vision (00:06:48) Luke describes his investment in downtown Marion and the challenges faced in revitalizing the area. Building and Managing Multiple Businesses (00:08:28) Hosts discuss the complexity of managing various businesses and the importance of team dynamics. Importance of Team Building (00:09:08) Luke emphasizes recognizing potential in team members and the necessity of building a strong team. Delegation Challenges (00:12:52) Luke reflects on his struggles with letting go of certain tasks to empower his team. Creating Systems for Efficiency (00:16:02) Discussion on the importance of systematizing processes for better business management. Investing in Leadership Development (00:18:49) Luke talks about fostering a culture of leadership and professional development within his businesses. Leadership Culture and Growth (00:21:44) Luke discusses the importance of leadership culture during a rapid growth phase in his business. Challenges of Assimilating Cultures (00:22:52) He shares the difficulties faced when merging different business cultures and the resulting tension. Personal Reflection and Change (00:23:53) Luke reflects on a trip that led to a change in perspective about leadership and his role. Discovering Leadership Insights (00:25:00) He discusses how the Craig Groeschel Leadership Podcast transformed his understanding of leadership. Implementing Leadership Studies (00:25:30) Luke introduces a mandatory weekly leadership study for his team to foster growth and learning. Investment in Leadership (00:27:09) The significance of investing time and resources into leadership development for team success. Transformational Impact on Team Members (00:30:08) Luke shares how leadership training has positively affected team members’ personal and professional lives. Addressing Employee Transitions (00:31:03) He talks about the importance of open conversations regarding employee transitions and growth. The Ripple Effect of Leadership Training (00:32:55) Luke reflects on how leadership training has transformed relationships and personal habits among team members. Handling Business Adversity (00:33:36) He emphasizes the importance of trust and open communication in navigating business challenges. Advice for Accelerating Business Growth (00:35:27) Luke shares advice on finding the right people to solve business challenges for growth. The ‘Who Not How’ Philosophy (00:36:26) He discusses the concept of focusing on the right people to solve problems rather than doing everything alone. Closing Thoughts and Future Conversations (00:39:23) Luke expresses his willingness to share experiences and insights to help others in their business journeys.…

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Are You Ready To Sell Your Business? Understanding The Three Pillars of Exit Planning! 42:36

29 napja42:36

42:36

Want to learn more about Grant? | CLICK HERE https://thegcstrategies.com/ Want to learn more about Tyler? | CLICK HERE https://www.datcpa.net/ Show Notes: In this episode of the Next Gen Strategies podcast, hosts Grant and Tyler delve into the critical aspects of business exit planning with guest Chris Alman from Equip CFO. Chris emphasizes the importance of building a business with transferable value, even if the owner isn't planning to sell immediately. Key points include reducing owner dependence through systems and processes, understanding personal and business financial needs, and exploring various exit strategies like private equity and ESOPs. Chris also highlights the significance of long-term planning, risk management, and professional guidance to ensure a smooth and successful business transition. Timestamps: Introduction of Chris Allman (00:00:25) Chris Alman introduces himself and shares his passion for helping business owners with exit planning. Challenges for Business Owners (00:02:01) Explores the common struggles business owners face in planning for their exit and building sellable businesses. Owner Dependence Issues (00:05:33) Emphasizes that many small businesses are overly dependent on their owners, impacting transferability. The Role of Private Equity (00:12:11) Discusses private equity's interest in service-based businesses and their preference for non-owner-dependent operations. Exploring ESOPs (00:14:39) Introduces Employee Stock Ownership Plans (ESOPs) as an alternative exit strategy for business owners. Transitioning Ownership (00:16:12) Suggests selling portions of the business to promising employees as a way to ensure a smooth transition. Planning for Business Continuity (00:18:08) Stresses the importance of having a plan in place for business continuity in case of the owner's absence. Understanding Exit Planning (00:19:59) Discussion on the foundational aspects of exit planning for business owners. Three Pillars of Exit Planning (00:20:20) Overview of the three critical elements: business, finances, and personal aspirations. Starting the Planning Process (00:20:58) Advice on collaborating with financial planners to determine personal capital requirements. Setting Business Goals (00:21:53) Emphasis on defining short and long-term goals for the business. Risk Management Perspective (00:22:51) Identifying potential risks to the business and their implications on exit strategies. Importance of Insurance (00:23:47) Discussion on the necessity of disability insurance for business continuity. Automation and Key Hires (00:24:43) Exploring how automation and strategic hires can reduce owner dependence. Testing Retirement (00:25:29) Encouragement to experience life after business to assess personal readiness for retirement. Financial Planning Insights (00:26:17) Highlighting the lack of budgeting and forecasting among business owners. Process Efficiency (00:27:54) The importance of operational systems in reducing daily business challenges. Identifying Blind Spots (00:28:31) Discussing how external insights can reveal unnoticed inefficiencies in business operations. Labor Efficiency Ratios (00:30:15) Understanding employee productivity metrics to guide hiring decisions. Business Strategy vs. Exit Planning (00:32:20) Connecting exit planning with overall business strategy for long-term success. Tax Value vs. Business Value (00:34:22) Differentiating between tax liabilities and the true value of a business. Healthy Business Indicators (00:36:30) Discussing the significance of reasonable salaries and tax payments as business health indicators. Chris Alman's Business Model (00:37:31) Overview of Chris's approach to working with established businesses on exit strategies. Understanding Your Wealth Gap (00:38:43) Discussion on identifying wealth gaps and how businesses can grow to meet financial needs. Fractional Financial Guidance (00:39:40) Importance of fractional work to help business owners understand financial control and growth strategies. Clarity Through Professional Collaboration (00:40:02) The value of working with professionals for better financial clarity beyond traditional advisors. Exit Readiness Questionnaire (00:40:33) Introduction of a tool to assess business exit readiness and identify areas for improvement. Personal Goals and Business Success (00:41:18) Emphasis on aligning personal goals with business objectives for overall success. Engagement with the Audience (00:42:06) Encouragement for audience interaction and questions, fostering community engagement. Closing Remarks and Future Episodes (00:42:21) Thanking listeners and teasing future episodes with more guests and discussions.…

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How do you create a successful marketing strategy? A CMO’s 3 Step Process 39:01

6 weeks39:01

39:01

Want to learn more about Grant? | CLICK HERE https://thegcstrategies.com/ Want to learn more about Tyler? | CLICK HERE https://www.datcpa.net/ In this episode of the Next Gen Strategies podcast, Grant and Tyler explore "marketing in the middle," focusing on businesses in transitional phases. They emphasize the importance of understanding a company's brand and target audience to avoid disjointed marketing efforts. Key components discussed include having a cohesive marketing plan, assessing current tactics, and prioritizing execution. They highlight common pitfalls like overburdening marketing teams and the necessity of a balanced skill set. Practical examples from B2C and B2B contexts, particularly the restaurant industry, provide actionable insights for refining marketing strategies and improving brand messaging.…

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5 Ways to Save THOUSANDS on Your Business Taxes! 38:59

8 weeks38:59

38:59

Want to learn more about Grant? | CLICK HERE https://thegcstrategies.com/ Want to learn more about Tyler? | CLICK HERE https://www.datcpa.net/ Show Notes: In this episode of the "Next Gen Strategies Podcast," Tyler and Grant discuss crucial tax strategies and financial planning for business owners. They highlight the importance of good bookkeeping to avoid missed deductions, and the benefits of retirement savings plans, particularly defined benefit plans, for tax efficiency and long-term wealth building. The conversation also covers real estate investments, emphasizing equity growth, refinancing, and tax-deferral strategies like the 1031 exchange. Tyler underscores the need for proactive financial planning and regular CPA consultations to maximize tax savings and build substantial wealth over time.…

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Is Healthcare Failing You Or Your Business? There’s a Better Way! 41:07

10 weeks41:07

41:07

Want to learn more about Grant? | CLICK HERE https://thegcstrategies.com/ Want to learn more about Tyler? | CLICK HERE https://www.datcpa.net/ Check Out Victress Health & Wellness! https://victresshealth.com/ Show Notes: In this episode of the Next Gen Strategies podcast, co-owners Lisa and Erin of Victress Health & Wellness discuss their innovative, holistic approach to healthcare. Lisa shares her journey and emphasizes the need for patient-centered care. Erin highlights their direct primary care model, which addresses root causes of health issues and reduces costs by bypassing traditional insurance. They speak about the impact on employers and employees, and the importance of consumer choice in healthcare.…

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Marketing In 2025 Is DIFFERENT - Here's Why 43:42

12 weeks43:42

43:42

Want to learn more about Grant? | CLICK HERE https://thegcstrategies.com/ Want to learn more about Tyler? | CLICK HERE https://www.datcpa.net/ Show Notes: In this podcast episode, hosts Grant Covault and Tyler Davis delve into the transformative role of video in marketing. Grant emphasizes the human connection video fosters, especially amid the pandemic's shift towards online engagement. They advocate for using smartphones to create authentic content and repurposing videos across platforms. Tyler discusses the benefits of video and podcasts for building trust and credibility, sharing personal media consumption experiences. The episode highlights the importance of strategic, authentic content and the evolving landscape of marketing, including the integration of AI tools.…

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Creating a Strong Product Strategy Is KEY For Business Success 38:33

14 weeks38:33

38:33

In this episode of the "Next Gen Strategies Podcast," Grant Covault, Tyler Davis, and guest Paul Miklautsch discuss strategies for family-owned small businesses to thrive. The conversation centers on product-market fit, innovation, and understanding customer needs. Paul shares insights from his experience in industrial design and product management, emphasizing the importance of customer feedback and iterative product development. Key points include engaging customers to identify true needs, focusing on benefits over features, investing in R&D, and fostering a culture of innovation. The episode highlights the value of prototyping and testing ideas with customers before finalizing products. Want to learn more about Grant? | CLICK HERE https://thegcstrategies.com/ Want to learn more about Tyler? | CLICK HERE https://www.datcpa.net/ Learn more from our guest Paul! https://www.boldrpm.com/paul-miklautsch-bio…

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2025 Business Planning: 3 KEY Steps You MUST DO! 31:01

16 weeks31:01

31:01

Want to learn more about Grant? | CLICK HERE https://thegcstrategies.com/ Want to learn more about Tyler? | CLICK HERE https://www.datcpa.net/ In this episode of the "Next Gen Strategies Podcast," hosts Grant Covault and Tyler Davis discuss strategic planning for 2025, focusing on three essential steps: evaluating the past year, defining big-picture goals, and planning for agility. They emphasize the importance of reviewing financial performance, customer relationships, and operational efficiency. The conversation highlights setting SMART goals and maintaining flexibility to adapt to changing circumstances. By engaging employees and measuring progress consistently, businesses can enhance profitability and efficiency. The episode provides actionable advice for business leaders to navigate the complexities of the market and achieve sustainable growth.…

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Donald Trump Is Making Changes To Our Tax Laws In 2025! 42:34

18 weeks42:34

42:34

Want to learn more about Grant? | CLICK HERE https://thegcstrategies.com/ Want to learn more about Tyler? | CLICK HERE https://www.datcpa.net/ In this episode of the Next Gen Strategies podcast, Tyler Davis and Grant Covault delve into the implications of Trump's tax plan for business owners. Tyler, explains key components like the Qualified Business Income (QBI) deduction, bonus depreciation, and changes to standard deductions and tax rates. Garrett provides context about the political landscape and the broader economic impact. Tyler emphasizes the importance of reliability and quality in business strategy. The discussion highlights the potential financial impact on small businesses and the need for strategic planning to navigate these tax changes effectively.…

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Customer Retention: Show Appreciation To Your Clientele This Holiday Season! 22:18

21 weeks22:18

22:18

In this episode of the "Next Gen Strategies" podcast, hosts Grant Covault and Tyler Davis explore innovative ways for family-owned small businesses to show customer appreciation, especially during the holiday season. They discuss creative gift ideas like personalized items from Etsy and emphasize the importance of genuine interactions to build stronger client relationships. The conversation highlights the value of personalization, leveraging social media for engagement, and seeking client feedback for continuous improvement. The episode provides practical advice aimed at enhancing customer loyalty and increasing sales through thoughtful and meaningful gestures.…

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How To Create Strategic Partnerships and Grow Your Business In 2024 29:16

23 weeks29:16

29:16

In this episode of the Next Gen Strategies podcast, Grant Covault and Tyler Davis discuss the evolving landscape of marketing and sales, emphasizing the importance of building referral partnerships over traditional direct marketing methods. They highlight how consumer behavior has shifted, making direct sales calls and ads less effective. Instead, leveraging partnerships with trusted businesses can provide more effective access to potential customers. They also explore the benefits of niching down and ensuring cultural alignment with partners. The conversation underscores the value of genuine relationships and strategic networking, offering modern strategies for family-owned small businesses to grow.…

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QuickBooks Online: Best Accounting Software in 2024? 30:17

25 weeks30:17

30:17

In this episode of the "Next Gen Strategies Podcast," Grant Covault and Tyler Davis discuss the critical role of accounting software for small and family-owned businesses. They focus on the challenges of using QuickBooks, emphasizing the importance of proper bookkeeping practices. Tyler advocates for QuickBooks Online due to its extensive support and resources but warns against relying solely on one software for all business needs. They explore integrating specialized software for specific functions while maintaining QuickBooks as the core tool. The episode also touches on the limitations of QuickBooks and the potential need for more complex ERP systems as businesses grow.…

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Use These Tools To Become More Efficient In Your Business in 2024! 25:44

27 weeks25:44

25:44

In this episode of the "Next Gen Strategies Podcast," Grant Covault and Tyler Davis explore the transformative power of video tools like Loom and Vidyard in business contexts, focusing on training, sales, and marketing. They discuss how these tools can enhance communication and learning by recording screen activities with personal commentary. Key applications include creating reusable training materials, personalizing sales outreach, and delivering engaging proposals. The episode emphasizes the effectiveness of combining audio and visual elements to improve understanding and retention, ultimately helping businesses stand out in a competitive market. Vidyard | https://www.vidyard.com/screen-recording/?sfc=7014O000001BbRDQA0&utm_source=google-ads&utm_medium=cpc&utm_campaign=Branded_Vidyard&utm_content=Brand_Vidyard&utm_term=vidyard_b&gad_source=1&gclid=Cj0KCQjw3vO3BhCqARIsAEWblcAv6Ors-w6cDbMqBbwjTAcaB-e1FJy8q9zZDiQ7jhkN4O48HOfDcy4aAhY8EALw_wcB Loom | https://www.loom.com/home Want to learn more about Grant? | CLICK HERE https://thegcstrategies.com/ Want to learn more about Tyler? | CLICK HERE https://www.datcpa.net/…

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The Best Tips For Growing Your Established Business in 2024! 26:47

29 weeks26:47

26:47

In this episode of the "Next Gen Strategies Podcast," Grant Covault and Tyler Davis discuss strategies for scaling mature businesses with established teams. They emphasize the importance of delegation, setting clear processes, and focusing on existing customers to drive revenue. The conversation highlights the significance of setting concrete sales goals, understanding customer data, and leveraging existing relationships for growth. They also touch on operational and financial planning, marketing tactics, and the need for business owners to step back and empower their teams for sustainable growth.…

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Pulse | Love On The Spectrum, Season 3 | Million Dollar Secret 20:31