Paradigm Playbook podcast

Paradigm Playbook

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The Business of Expansion: Gym to Swim and Beyond with Andy Broido | Ep 92 23:16

4 napja23:16

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Tetszik

Kedvelt

23:16

🎙️ In this episode of Paradigm Playbook , Steve Cook is joined by swim industry expert Andy Broido to discuss smart strategies for business expansion, especially in gyms and swim schools. Andy shares real-world insights on how adding a swim school can boost revenue, increase customer retention, and align perfectly with your existing client base. From facility logistics to cross-promotion and smart staffing, this conversation is packed with actionable tips for any entrepreneur looking to grow. 💡 Whether you're a gym owner eyeing your next big move or just curious about new revenue streams, this episode is packed with practical advice and insider tips. 🏊 Ready to swim? Let’s dive in. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

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From Acquisition to Expansion – Jordan Bailey’s Journey | Ep 91 21:24

9 napja21:24

21:24

🎙️ In this inspiring episode of Paradigm Playbook , host Steve Cook sits down with Jordan Bailey, owner of Central Oregon Gymnastics Academy, to unpack her remarkable journey—from acquiring an underperforming gym to building a booming business serving over 1,000 young athletes. Jordan shares real-world insights on what it takes to turn around a struggling business, the critical role of team culture, and how she's planning a major facility expansion. Whether you're in the fitness space or just love a good entrepreneurial story, this one’s packed with takeaways you can use. 💡 Tune in to hear how passion, strategy, and perseverance can flip the script on any business. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

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Embracing Change: Pivot Like a Pro | Ep 90 18:01

17 napja18:01

18:01

🚨 Change is in the air—and in this episode, host Steve Cook dives headfirst into it! With co-host Dave Kozak stepping into a new chapter, Steve tackles the big topic of change in the world of business and sports. Inspired by the classic Who Moved My Cheese? , Steve explores what it really takes to adapt, evolve, and thrive when the game plan shifts. From dodging common pitfalls to mastering the pivot, he offers real-world advice and personal insights from the sports facility business that’ll help you navigate change like a champ. Whether you’re facing a major transition or just trying to future-proof your business, this episode is packed with energy, strategy, and a few laughs along the way. 💡 Learn how to: Spot change before it hits Pivot with confidence Build a strategy that actually works Lead your team through the chaos Hit play and get ready to turn change into your competitive edge. 🏆 Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Lean Business Planning with Steve and Bruce Cook | Ep 89 23:38

25 napja23:38

23:38

Get Lean and Mean with Business Planning! Join Steve and Bruce Cook in this exciting episode of Paradigm Playbook as they shake up the world of business planning! Say goodbye to those bulky, dust-collecting business plans and hello to a streamlined, action-packed approach that keeps your business nimble and on track. Steve and Bruce share their own "aha" moments, breaking down the shift from old-school, doorstopper plans to lean, practical roadmaps. They'll guide you through the key elements—vision, mission, strategy, principles, and tactics—and show you how to weave them into a dynamic, easy-to-use format. Perfect for entrepreneurs and small business owners, this episode is packed with real-world advice, game-changing insights, and a fresh perspective on keeping your plan visible, adaptable, and ready for action! 📌 Episode Highlights: ⏩ 00:00 – Kickoff: What’s Lean Business Planning? ⏩ 00:47 – Sayonara, ‘Thud Factor’ Plans! ⏩ 01:52 – Strategy vs. Tactics: The Dynamic Duo ⏩ 05:22 – Principles That Keep You on Track ⏩ 07:31 – Stay Visible, Stay Agile ⏩ 09:59 – Real Talk: Lessons from the Trenches ⏩ 13:57 – Keep It Lean, Keep It Winning ⏩ 21:06 – Mic Drop: Final Thoughts Get ready to ditch the fluff and build a business plan that actually works! 🚀 Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Sponsorships | Ep 88 35:30

21 weeks35:30

35:30

Join us for an engaging episode of the Paradigm Playbook podcast, where host Steve Cook welcomes special guest Bruce Cook, a seasoned sponsorship expert with decades of experience across professional sports, banking, and entrepreneurship. With Dave Kozak away on assignment, Steve and Bruce take a deep dive into the world of sponsorships, exploring how organizations—from small sports facilities to major corporations—can build meaningful partnerships. In this episode, Bruce and Steve discuss: Why Sponsorship Is More Than a Transaction : Discover how true sponsorships go beyond banners and logos, transforming into partnerships that deliver mutual value. Sponsorships for Small Businesses : Learn why even the smallest organizations can benefit from sponsorships and how to create compelling opportunities for local businesses. Defining Objectives and Measuring Success : Explore the critical steps of understanding "why" a sponsorship exists and how to set clear, measurable goals to evaluate its impact. Turning Sponsors Into Partners : Hear practical tips on maintaining ongoing communication and treating sponsors like VIPs to create lasting relationships. Overcoming Common Sponsorship Mistakes : Bruce shares insights on the pitfalls of "transactional sponsorships" and the importance of continuous engagement. Whether you're running a local gym, a youth sports league, or a business exploring sponsorship opportunities, this episode is packed with actionable advice to elevate your approach. Tune in to learn how to leverage sponsorships to grow your organization while delivering real value to your partners. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Traits of a Leader | Ep 87 35:54

22 weeks35:54

35:54

Join us for an insightful episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook break down the essential traits of effective strategic thinkers and their role in leadership. This episode dives deep into the characteristics that drive impactful decision-making and innovation, offering valuable takeaways for entrepreneurs and business leaders. In this episode, Dave and Steve discuss: The Power of Big-Picture Thinking : Learn why strategic thinkers often struggle with details and how this can be an advantage when paired with a team of detail-oriented individuals. Contrarian Mindsets : Explore how challenging conventional norms and thinking differently, like visionaries such as Steve Jobs and Elon Musk, leads to groundbreaking ideas and innovation. Action-Oriented Leadership : Discover the importance of prioritizing execution over endless planning and how taking decisive action can set businesses apart. Radical Honesty : Understand how transparency and candid communication foster trust, save time, and create clarity in leadership and team collaboration. Taking Responsibility : Dave and Steve emphasize the critical trait of owning both successes and failures as a leader, fostering accountability and encouraging team growth. The Role of Writing in Strategy : Learn how effective writing sharpens strategic thinking, helping leaders articulate clear goals and overcome challenges. Unconventional Professionalism : Hear why a touch of unorthodoxy can spark creativity and drive success, even in high-stakes environments. Tune in to uncover actionable insights into becoming a better leader by embracing these seven traits of strategic thinkers. Whether you're leading a team, building a business, or refining your decision-making skills, this episode is packed with strategies to help you excel. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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The Growth Dilemma | Ep. 86 33:10

26 weeks33:10

33:10

Join us for an engaging episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook tackle the complexities of growth strategies for small business owners. In this episode, they delve into the challenges of scaling a business, especially in the sports industry, and the critical decisions entrepreneurs face on their growth journey. In this episode, Dave and Steve discuss: 1. The Growth Dilemma: Explore the strategic choices between expanding your existing business model or scaling new opportunities and the factors to consider when making this decision. 2. Deep vs. Wide Growth: Discover the benefits of going deep within your current customer base versus widening your reach to bring in new clients, with examples tailored for sports business owners. 3. Intentional Growth Strategies: Learn how to grow your business with purpose, whether through organic growth or by taking strategic risks, like adding new services or expanding infrastructure. 4. Balancing Profit and Expansion: Dave shares his own experience balancing profitability with reinvesting in his business, emphasizing the importance of intentional financial planning. 5. The Power of Focus: Understand why sometimes saying no to new opportunities can be the best path forward, enabling business owners to focus on their core strengths and unique growth objectives. Tune in for actionable insights on navigating the unique challenges of business expansion, evaluating growth opportunities, and making decisions that align with your long-term vision. This episode is a must-listen for anyone looking to scale their business effectively without compromising quality or profitability. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Building a Sports Empire: Jeff Metzger’s Journey from Coaching to Industry Leader | Ep 85 35:13

27 weeks35:13

35:13

Join host Steve Cook in this engaging episode of the Paradigm Playbook podcast, where he sits down with Jeff Metzger, a pioneer in the gymnastics business and owner of Kids First Sports Center in Cincinnati, Ohio. Jeff shares his journey from engineering student to creating one of the first custom-built gymnastics facilities in the U.S. and how he transformed his passion for coaching into a thriving multi-sport business. In this episode, Steve and Jeff discuss: 1. The Path to Entrepreneurship: Jeff reflects on how he transitioned from engineering to coaching and how his desire for better coaching environments led him to create his own gymnastics facility. 2. The Evolution of Kids First Sports Center: From starting in a church basement to expanding to over 183,000 square feet, Jeff talks about the growth of his business and the lessons learned along the way. 3. Building a Great Place to Work: Learn how Jeff focused on creating a business culture where staff can thrive both personally and professionally, leading to long-term success and employee satisfaction. 4. Managing Mistakes and Learning from Failure: Jeff shares insights into his "Kids First Graveyard of Programs," highlighting how failures were key stepping stones to success. 5. Boot Camp and Continuous Learning: Discover how Jeff's boot camps provide total immersion in business strategy, leadership, and marketing for owners of children's instructional services. Check out Jeff's Bootcamp Here: https://metzgerbootcamp.com/ Tune in to this episode for an inspiring conversation on personal growth, business development, and how to create a lasting legacy in the sports industry. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Building Success in Sports Business: An Entrepreneur's Journey with Lynn Ledford | Ep 84 36:56

29 weeks36:56

36:56

Join us for an engaging episode of the Paradigm Playbook podcast, where host Steve Cook sits down with Lynn Ledford, a successful entrepreneur and leader in the sports business industry. With co-host Dave Kozak away, Steve and Lynn delve into Lynn's journey from law to the sports world, sharing her insights on building a thriving gymnastics and youth sports empire. In this episode, Steve and Lynn discuss: 1. Transition to Entrepreneurship: Lynn shares her story of leaving a legal career to pursue her passion in the sports business, highlighting the challenges and triumphs of her early days. 2. Building a Business from the Ground Up: Discover how Lynn transformed a small gymnastics studio into a multi-location, high-level sports center, and the lessons she learned along the way. 3. The Power of Partnerships: Learn about Lynn's successful partnership with her business partner, Georgette, and how they balanced their strengths to grow their company. 4. Brand Development and Expansion: Explore Lynn's approach to rebranding her business and expanding into new ventures like Sweet Peas Gymnastics, a preschool gymnastics licensing program. 5. Retention and Growth Strategies: Gain insights into Lynn's focus on customer retention, program development, and how she continually innovates to meet the needs of her community. Tune into this episode for an inspiring conversation on entrepreneurship, business growth, and the dedication required to build a successful sports business. Lynn's journey offers valuable takeaways for anyone looking to make a mark in the industry. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

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Dominique Dawes | Ep 83 30:56

33 weeks30:56

30:56

Join hosts Dave Kozak and Steve Cook in an inspiring episode of the Paradigm Playbook podcast, where they sit down with three-time Olympic gymnast, Olympic Gold Medalist, and successful entrepreneur Dominique Dawes. As the Owner and CEO of Dominique Dawes Gymnastics & Ninja Academies, Dominique opens up about her journey from elite athlete to business owner and her passion for creating a healthy, compassionate environment in gymnastics. In this episode, Dave, Steve, and Dominique discuss: 1. Building a Legacy in Gymnastics: Dominique reflects on her transition from Olympic champion to opening her first gymnastics academy in July 2020, during the pandemic, and her second in April 2023. She shares how creating a positive gym culture is more fulfilling than standing on any Olympic podium. 2. Championing Health and Empowerment: Dominique’s dedication to empowering families, women, and young girls extends beyond the gym. She discusses her work as a national ambassador for nonprofits and corporations, including her role as the first national spokesperson for the Girl Scouts' “Uniquely Me!” self-esteem program. 3. Leadership and Advocacy: Learn about Dominique’s advocacy for physical and mental health, her work with the Boys & Girls Club of America, and her time serving on the President’s Council for Fitness, Sports, and Nutrition under President Obama. 4. Expanding Her Influence: Dominique shares insights into her role as an Executive Producer of the Sports Emmy-nominated docuseries "Golden," alongside LeBron James, which follows the journey of elite gymnasts leading up to the Tokyo Olympics. 5. Honoring a Legacy: Discover how Dominique’s impact continues to inspire future generations. In 2024, her hometown of Montgomery County, Maryland will unveil a life-sized statue in her honor, a symbol of her enduring legacy and her commitment to inspiring young athletes. Tune in to this episode for a powerful conversation about leadership, resilience, and Dominique’s mission to transform the culture of gymnastics while continuing to make a lasting impact in the sports world. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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The Value of Partnerships in Business | Ep 82 31:02

34 weeks31:02

31:02

Join us for an insightful episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook explore the multifaceted world of business partnerships. In this episode, they dive deep into the various types of partnerships and their critical role in driving business success, particularly in the sports industry. In this episode, Dave and Steve discuss: 1. Understanding Business Partnerships: Discover the different forms of partnerships, from legal co-ownership to business-to-business collaborations, and learn how each can contribute to your business growth. 2. Defining Roles and Responsibilities: Learn how to establish clear roles and responsibilities in partnerships to ensure smooth operations and avoid potential conflicts. 3. The Importance of Alignment: Understand why it’s crucial for all partners to work towards the same objectives, and how misaligned goals can lead to issues within the partnership. 4. Conflict Resolution and Transparency: Gain insights into the importance of transparency and open communication in partnerships, along with strategies for effectively resolving conflicts when they arise. 5. Maximizing the Benefits of Partnerships: Explore how strategic partnerships can accelerate your business success by providing access to additional resources, expertise, and networks. Tune into this episode for practical advice on building and maintaining successful business partnerships. Whether you're considering a new partnership or looking to strengthen an existing one, Dave and Steve offer valuable strategies and insights to help you navigate the complex world of business partnerships. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Mastering Strategic Timing: Key to Business Success | Ep 81 33:45

35 weeks33:45

33:45

Join us for another enlightening episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook delve into the crucial topic of strategic timing in business. This episode is packed with insights on how timing can make or break your business strategies, especially in the sports industry. In this episode, Dave and Steve explore: 1. Strategic Timing in Business: Learn why timing is essential in various business strategies, from product launches to hiring decisions, and how to align your business actions with the right timing to maximize success. 2. Examples of Timing Missteps and Successes: Hear real-life stories about the impact of timing on business outcomes, including how misjudged timing can lead to setbacks, and how well-planned timing can boost your success. 3. Daily and Weekly Timing Cycles: Understand the importance of daily and weekly cycles in maximizing productivity and how to synchronize your team's energy levels for more effective meetings and decision-making. 4. The Role of Timing in Exit Strategies: Discover why planning your exit strategy early is critical and how timing plays a crucial role in ensuring you achieve the highest value and smoothest transition when the time comes. 5. Tools and Techniques for Effective Timing: Gain practical advice on using calendars, blocking time, and setting up "Jam Sessions" to optimize your schedule and improve your strategic timing. Tune into this episode for valuable tips on mastering the art of timing in your business. Whether you're a seasoned entrepreneur or just starting out, Dave and Steve provide the tools and wisdom you need to make strategic timing work in your favor. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Cultivating a Growth-Driven Company Culture | Ep 80 31:23

36 weeks31:23

31:23

Join us for an engaging episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook dive into the critical role of company culture in driving business success, particularly within the sports business sector. This episode is packed with actionable insights and strategies for entrepreneurs who want to build a strong, positive, and growth-oriented culture. In this episode, Dave and Steve discuss: 1. Building a Growth-Oriented Culture: Learn how fostering a communal growth mindset can align individual, company, and cultural growth, ensuring everyone is moving forward together. 2. Establishing Core Values: Explore the importance of defining and upholding core values, such as always doing the right thing, leading with a growth mindset, and making it easy to do business with. 3. Handling Conflict Constructively: Discover why addressing conflict openly is vital for a healthy culture and how to encourage radical candor and accountability within your organization. 4. Trust and Community: Understand how building trust through consistent actions can create a cohesive and supportive environment, ultimately strengthening your company’s foundation. 5. Focusing on People: Gain insights into the importance of a people-centric leadership approach, where supporting and valuing employees is key to achieving long-term success. Tune into this comprehensive episode of the Paradigm Playbook podcast for invaluable tips on cultivating a thriving company culture. Whether you’re just starting out or looking to enhance your existing practices, Dave and Steve provide the guidance and inspiration you need to foster a culture that drives growth and success. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Intentional Growth: Strategies for Purposeful Business Expansion | Ep 79 32:03

43 weeks32:03

32:03

Join us for an insightful episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook explore the concept of intentional growth and its significance in the sports business domain. This episode is filled with practical advice and key strategies for entrepreneurs aiming to achieve purposeful and sustainable business growth. In this episode, Dave and Steve discuss: 1. Intentional Growth Concept: Understand the difference between intentional and accidental growth. Learn how deliberate actions and strategies can drive your business forward in a planned and meaningful way. 2. Mindset and Vision: Explore the importance of maintaining a growth mindset and having a clear vision for your business. Discover how to stay motivated and focused on your long-term goals. 3. Examples of Intentional Growth: Hear about various methods to achieve intentional growth, such as changing programming, expanding service offerings, and leveraging technology. These examples highlight the importance of thoughtful planning and execution. 4. Practical Advice for Growth: Gain practical insights into how to regularly reinvent parts of your business, identify high-value customers, and utilize feedback to drive improvement. Learn how these strategies can lead to sustained growth and success. 5. Adapting and Innovating: Listen to discussions on the necessity of adapting to changes and innovating within your business. Understand the role of flexibility and creative thinking in achieving intentional growth. Tune into the Paradigm Playbook podcast for this comprehensive episode, packed with invaluable tips for entrepreneurs looking to enhance their business through purposeful and strategic growth. Whether you’re starting out or aiming to refine your current practices, Dave and Steve provide the guidance and inspiration you need to thrive. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Recognizing and Addressing Ineffective Business Practices: The Dead Horse Theory | Ep 78 27:16

47 weeks27:16

27:16

Join us for an enlightening episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook delve into the critical role of decision-making and adaptability in entrepreneurship within the sports business domain. This episode is packed with practical advice and key strategies that entrepreneurs can use to identify and address ineffective business practices. In this episode, Dave and Steve discuss: 1. Dead Horse Theory: Learn about the "Dead Horse Theory" and its application in business. Discover why it's crucial to recognize when a strategy or process is no longer effective and needs to be abandoned. 2. Importance of Change: Understand the importance of continuous improvement and the role of change in achieving business success. Explore how to identify areas that require change and implement new strategies effectively. 3. Avoiding Common Pitfalls: Gain insights into common pitfalls that businesses fall into, such as ignoring problems, overanalyzing data, and forming committees without taking action. Learn how to avoid these traps and make decisive changes. 4. Effective KPI Tracking: Discover the significance of tracking the right Key Performance Indicators (KPIs) and how to use them to monitor the health of your business. Learn about setting meaningful KPIs that provide actionable insights. 5. Adapting to Market Changes: Listen to discussions on the necessity of adapting to market changes and the benefits of staying flexible in your business approach. Hear real-life examples of successful adaptations and the positive impact they had on businesses. Tune into the Paradigm Playbook podcast for this comprehensive episode, loaded with invaluable tips for anyone looking to enhance their entrepreneurial skills through effective decision-making and adaptability. Whether you’re just starting out or seeking to improve your current practices, Dave and Steve offer the guidance and motivation you need to excel. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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The Power of Mentorship in Entrepreneurship | Ep 77 31:55

49 weeks31:55

31:55

Join us for an enlightening episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook delve into the critical role of mentorship in entrepreneurship within the sports business domain. This episode is packed with practical advice and key strategies that entrepreneurs can use to find and benefit from mentors. In this episode, Dave and Steve discuss: 1. Importance of Mentorship: Discover the invaluable role mentors play in personal and professional growth. Learn how to identify and approach potential mentors in various fields, including sports business. 2. Types of Mentors: Explore the different types of mentors you can have, from those you work with directly to authors and public figures who inspire you through their work and teachings. 3. Building Mentor Relationships: Gain insights on how to build and maintain meaningful relationships with your mentors. Learn the importance of humility and openness in these relationships. 4. Learning from Diverse Sources: Understand the benefits of seeking knowledge and mentorship from diverse sources, including competitors, peers, and even younger individuals who can offer fresh perspectives. 5. Overcoming Ego and Seeking Help: Listen to discussions on the challenges of overcoming ego to ask for help and advice. Discover how seeking mentorship can lead to personal development and business success. Tune into the Paradigm Playbook podcast for this comprehensive episode, loaded with invaluable tips for anyone looking to enhance their entrepreneurial skills through effective mentorship. Whether you’re just starting out or seeking to improve your current practices, Dave and Steve offer the guidance and motivation you need to excel. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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From Pre-Med to Gym Mogul: Bill Borges' Entrepreneurial Leap | Ep 76 34:24

49 weeks34:24

34:24

Tune into an inspiring episode of the Paradigm Playbook podcast, titled "From Pre-Med to Gym Mogul: Bill Borges' Entrepreneurial Leap", where hosts Dave Kozak and Steve Cook engage with successful entrepreneur Bill Borges. This episode offers a wealth of insights for sports business entrepreneurs looking to scale their ventures and navigate the challenges of growth. Key highlights include: Journey from Pre-Med to Entrepreneur: Bill Borges shares his unexpected transition from a pre-med student to a gym owner. His passion for gymnastics led him to buy the gym where he worked part-time, marking the beginning of his entrepreneurial journey. Scaling a Gymnastics Business: Bill recounts how he grew his gym from a small 4,000 square foot facility with 108 students to a sprawling 20,000 square foot complex. He emphasizes the importance of expanding income streams and scaling facilities to meet growing demands. Lessons in Entrepreneurship: The discussion highlights the value of seeking help and gathering information. Bill advises against having a big ego and underscores the importance of asking for advice and learning from others to overcome business challenges. Building a Comprehensive Gymnastics Hub: Bill discusses his latest venture, allgymnastics.com, a central hub for everything related to gymnastics. This platform offers resources for parents, coaches, and athletes, along with a community for sharing knowledge and experiences. Mindset for Success: Dave and Steve reflect on the traits of successful entrepreneurs, emphasizing the importance of hard work, persistence, and continuous learning. They share how building capacity and handling increasing challenges is a natural part of entrepreneurial growth. Join Dave and Steve in this enriching episode of the Paradigm Playbook podcast to gain valuable insights from Bill Borges' entrepreneurial journey. Whether you are managing a sports facility or looking to expand your business, this episode is filled with actionable advice to help you achieve your goals. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Mastering the Game: Essential Skills for Sports Entrepreneurs | Ep 75 33:42

51 weeks33:42

33:42

Join us for an enlightening episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook dissect essential skills for entrepreneurship within the sports business domain. This episode is rich with practical advice and key strategies that entrepreneurs can use to build and maintain successful sports businesses. In this episode, Dave and Steve discuss: Continuous Learning and Growth: Understand the critical importance of evolving with your business. Learn how to avoid being surpassed by your own enterprise by constantly acquiring new knowledge and skills. Essential Entrepreneurial Skills: Dive into the vital skills every entrepreneur should cultivate, such as effective learning techniques, humility, and openness to new information. These are crucial for personal and professional growth. Creating Habits and Discipline: Discover the role of habits and discipline in applying knowledge consistently. Explore how these practices help maintain momentum and prevent stagnation in business operations. Resilience and Adaptation: Listen to discussions on the importance of resilience, the ability to thrive amidst failures, and the persistence to continue striving for success, which are fundamental traits for any successful entrepreneur. Strategic Thinking and Learning: Gain insights on the necessity of setting aside regular time for strategic thinking and ongoing education to foster long-term success and stay ahead in the competitive sports business landscape. Tune into the Paradigm Playbook podcast for this comprehensive episode, loaded with invaluable tips for anyone looking to hone their entrepreneurial skills in the sports business. Whether you’re just starting out or seeking to enhance your current practices, Dave and Steve offer the guidance and motivation you need to excel. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Mastering the Mirror: The Power of Self-Awareness in Sports Entrepreneurship | Ep 74 43:07

52 weeks43:07

43:07

Tune into an enlightening episode of the Paradigm Playbook podcast, titled "Mastering the Mirror: The Power of Self-Awareness in Sports Entrepreneurship", where hosts Dave Kozak and Steve Cook delve into the significance of self-awareness for entrepreneurs in the sports business. This episode offers valuable lessons for entrepreneurs eager to enhance their leadership skills and achieve greater personal and professional fulfillment. Key highlights include: Importance of Self-Awareness: Dave and Steve explore how self-awareness influences every aspect of business, from personal satisfaction to the setup of one's work environment. They stress the importance of entrepreneurs developing a deep understanding of their own motives, strengths, and weaknesses to align their work with their true passions. Educational Gaps in Self-Awareness: The hosts discuss the lack of focus on self-awareness in traditional education and how vital this skill is for effective leadership and management. They highlight the necessity for ongoing personal development to foster a successful entrepreneurial mindset. Practical Applications of Self-Awareness: Through personal anecdotes and real-world examples, Dave and Steve show how self-awareness can lead to better business strategies and decision-making. These stories illustrate the practical benefits of self-awareness in managing and growing a sports business. Personal Stories and Insights: The hosts share insights from their own experiences as entrepreneurs and sports enthusiasts, showing how self-awareness has played a crucial role in their professional journeys and the management of their sports facilities. Core Values and Service: Dave and Steve discuss the importance of enriching others' lives as a fundamental principle of their business philosophy. They emphasize how being of service not only benefits others but also enhances one's own sense of purpose and satisfaction in business. Join Dave and Steve in this engaging episode of the Paradigm Playbook podcast to gain insights on the importance of self-awareness in sports business management and leadership. Whether you are just starting out or seeking to deepen your entrepreneurial approach, this episode is packed with actionable advice to help you navigate your journey more effectively. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Leading Without Limits: Overcoming Superman Syndrome | Ep 73 41:56

1 year41:56

41:56

Tune into an insightful episode of the Paradigm Playbook podcast, titled "Leading Without Limits: Overcoming Superman Syndrome", where hosts Dave Kozak and Steve Cook delve into the challenges and strategies for effective leadership in sports business. This episode provides valuable lessons for entrepreneurs seeking to optimize their business management and achieve exponential growth. Key highlights include: Importance of Focus and Reflection: The hosts discuss the crucial balance between focusing on what you can control and what is important, using the Venn diagram as a visual aid. They stress the necessity for entrepreneurs to regularly reflect on their decisions and the operational aspects of their business to ensure alignment with their strategic goals. Introduction to Strategic Business Tools: Dave and Steve introduce listeners to essential business tools such as process designers, impact filters, and opportunity filters. These tools are designed to aid in workload management and decision-making, helping entrepreneurs streamline their operations and maximize efficiency. Challenges of 'Superman Syndrome': The episode explores the 'Superman Syndrome', a common pitfall among entrepreneurs who try to handle too much on their own. The hosts discuss the importance of delegating tasks and the impact of taking on too many responsibilities, which can hinder business growth and personal development. Real-World Applications and Experiences: Through personal anecdotes and real-life examples, Dave and Steve demonstrate how the discussed strategies and tools can be practically applied in a sports business context. These stories provide listeners with relatable scenarios that showcase the benefits of strategic planning and effective leadership. Future Directions and Growth Strategies: Looking ahead, the hosts hint at future discussions on overcoming entrepreneurial challenges like the 'Superman Syndrome'. They advocate for a proactive approach to learning and applying new strategies to ensure sustained growth and success in the sports business industry. Join Dave and Steve in this engaging episode of the Paradigm Playbook podcast to gain insights on navigating the complexities of sports business management and leadership. Whether you are starting out or looking to enhance your current practices, this episode is packed with actionable advice to help you thrive in your entrepreneurial journey. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

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Strategic Tools for Sports Business Mastery | Ep 72 34:10

1 year34:10

34:10

Tune into an engaging episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook share their wisdom on Strategic Tools for Sports Business Mastery. This episode is a treasure trove for entrepreneurs in the sports business looking to elevate their ventures. Dave and Steve, with their rich entrepreneurial backgrounds and passion for sports, offer an in-depth look into essential tools and strategies for success. They discuss: - The Transition from Entrepreneurs to Business Visionaries: The hosts emphasize the evolution necessary for entrepreneurs to become successful business owners, focusing on strategic planning and execution rather than just ideation. - Introduction to Strategic Business Tools: Dive deep into the discussion about critical tools that have propelled the hosts' businesses forward. Special attention is given to the "long-term marketing opportunity filter," a strategic framework for evaluating and seizing business opportunities. - The Art of Listening and Decision Making: Learn the significance of paying attention to what your business, customers, and market dynamics are communicating. The hosts explore the concept of "soak time" as a vital component of reflective decision-making. - Real-World Applications and Experiences: Dave and Steve share anecdotes from their own businesses, demonstrating how strategic tools can be applied in practical scenarios for process improvement, customer service enhancement, and more. - Future Directions and Growth Strategies: The episode hints at upcoming discussions, including tackling the "Superman syndrome" among entrepreneurs. The hosts advocate for a proactive approach to learning and applying new strategies for sustained business growth. Join us for this insightful Paradigm Playbook podcast episode to gain valuable knowledge on building a thriving sports business with the right tools and strategies. Whether you're just starting out or looking to refine your approach, Dave and Steve's expert advice will guide you towards achieving your business goals. Follow us: Paradigm Playbook Instagram Facebook YouTube…

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Answering To The Business | Ep 71 24:36

1 year24:36

24:36

Join us for an insightful episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook delve deep into the concept of "Answering to the Business." In this episode, they explore the crucial shift from technician to business owner, the significance of listening to your business, and the essential steps for sustainable growth in the sports business sector. Drawing from real-life examples and their extensive experience, Dave and Steve discuss: - The Transition from Technician to Manager to Owner: Understand the importance of evolving from doing the work yourself to managing and owning the process, and how this transition is vital for business growth. - Listening to Your Business: Learn how to pay attention to what your business is telling you, from financial signals to customer feedback, and why this listening is critical for making informed decisions. - The Importance of Financial and Statistical Awareness: Discover the role of financials and analytics in guiding your business decisions, and how ignoring these can be detrimental to your business health. - Real-world Examples of Answering to the Business: Gain insights from Dave and Steve’s experiences and consulting work, including how sacrificing personal gain for business needs can be necessary for long-term success. - Strategies for Sustainable Business Growth: Uncover actionable strategies for scaling your business, focusing on delegation, corporate structure, and the long-term vision for your company. Tune into this episode of the Paradigm Playbook podcast for a wealth of knowledge on building a winning sports business by effectively answering to the demands of your business. Whether you're a budding entrepreneur or a seasoned business owner in the sports sector, Dave and Steve offer invaluable advice and perspectives to help you navigate the challenges and opportunities of business ownership. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
Unreasonable Hospitality: How to Give the Best Service | Ep 70 32:36

1 year32:36

32:36

Join us for a captivating episode of the Paradigm Playbook podcast, where hosts David Kozak and Steve Cook delve into the art of exceptional customer service in the sports business arena. This episode is densely packed with actionable insights and strategic approaches to revolutionize your customer experience, drawing from the episode themed around "Unreasonable Hospitality." In this episode, David and Steve discuss: The Philosophy of Unreasonable Hospitality: Explore the profound impact of exceeding customer expectations through the lens of Eleven Madison Park, a top-rated restaurant known for its unparalleled service and attention to detail. Learn how applying these principles can set your sports business apart. The Anatomy of Exceptional Service: Discover the meticulous components that contribute to creating memorable customer experiences, from the precise arrangement of dining utensils to the personal touches that turn first-time visitors into lifelong patrons. Strategies for Elevating Customer Experience: Uncover practical steps and innovative strategies for enhancing the customer journey within your business, ensuring that every interaction contributes to a positive and unforgettable experience. Real-world Applications and Anecdotes: Be inspired by stories from the sports business field and beyond, illustrating the transformative power of focusing on customer satisfaction and the nuances of implementing these practices effectively. Long-term Impact on Business Success: Absorb the far-reaching benefits of adopting an ethos of unreasonable hospitality, including building a loyal customer base, enhancing brand reputation, and ultimately driving sustainable growth and success in the competitive sports business landscape. Tune into the Paradigm Playbook podcast for this insightful episode, packed with invaluable advice for anyone looking to elevate their game in the sports business through exceptional customer service. Whether you're just starting out or aiming to refine your approach, David and Steve provide the expertise and inspiration you need to succeed. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
Hustle Harder: A Sports Entrepreneur's Guide to Success | Ep. 69 32:28

1 year32:28

32:28

Join us for an engaging episode of the Paradigm Playbook podcast, where hosts David Kozak and Steve Cook share their profound insights tailored for entrepreneurs navigating the sports business landscape. This episode offers a concise, 15-minute exploration packed with actionable wisdom and essential strategies for fostering business resilience and mastery in opportunity management. In this installment, David and Steve cover: The Essence of Hustle in Entrepreneurship: Dive deep into the nuanced understanding of hustle, redefining it as a strategic fusion of discipline, hard work, resilience, and innovation essential for achieving business success. Mathematical Formula for Hustle: Unveil a unique formula that captures the hustle's core components, illustrating how creativity, effort, grit, and discipline collectively forge the pathway to entrepreneurial achievement. Sustaining Hustle Over Time: Learn about the pivotal factors that ensure your hustle remains vibrant and productive, including maintaining a clear purpose, continuously setting and pursuing new goals, effectively choosing and overcoming competition, and staying open to new challenges. Applying Hustle in Real-world Scenarios: Gain insights from personal anecdotes and experiences shared by the hosts, emphasizing the importance of focused effort, realistic expectations, and distinguishing between mere busyness and productive hustle. Strategic Insights for Long-term Success: Absorb strategic advice on cultivating a genuine hustle that transcends conventional practices, leading to sustainable growth and success in the sports business sector. Tune into the Paradigm Playbook podcast for this enlightening episode and more, filled with invaluable insights for building and scaling a successful sports business. Whether you're in the early stages of entrepreneurship or looking to elevate your existing business, David and Steve offer the guidance you need to navigate the playbook of success in the dynamic world of sports business. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

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Maximizing Growth & Opportunities | Ep 68 31:23

1 year31:23

31:23

Join us for an enlightening episode of the Paradigm Playbook podcast hosted by the insightful duo, David Kozak and Steve Cook. This episode is a treasure trove for entrepreneurs in the sports business realm, offering a compact, 15-minute guide filled with actionable advice and strategic wisdom to help you navigate the complexities of business growth and opportunity management. In this episode, David and Steve delve into: The Power of SWOT Analysis: Unpack the significance of SWOT analysis in identifying your business's strengths, weaknesses, opportunities, and threats, with a particular focus on marketing and growth strategies. Opportunity Recognition & Selection: Learn the critical skill of spotting and choosing the right opportunities that align with your business vision, and understand the importance of saying no to those that don't. Strategic Patience - Slowing Down to Speed Up: Explore how sometimes taking a step back can lead to more significant, more sustainable growth, ensuring that your business remains true to its core vision. The Challenges of Scaling vs. Growth: Distinguish between scaling and growing your business, discussing the challenges each process entails and how to approach them without losing sight of your work-life balance. A Culture-Centric Approach to Expansion: Discover the importance of maintaining a strong, positive culture within your business as you grow, ensuring that expansion enhances rather than dilutes the quality and values of your brand. Tune into the Paradigm Playbook podcast for this and more episodes filled with invaluable insights for building a winning sports business. Whether you're just starting out or looking to scale your existing operation, David and Steve are here to guide you through the playbook of success in the sports business world. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

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Empowering Teams with Positivity: A Chat with Marcella Miciano | Ep 67 16:01

1 year16:01

16:01

In this inspiring episode of "Paradigm Playbook," host Steve Cook broadcasts live from the Hyatt Regency in Orlando, Florida, during the US Swim School Association National Conference. He is joined by Marcelo Marciano, a dynamic professional specializing in positivity, training, and team development. Marcella shares her extensive background in children's programs at resorts and hotels, her experience running a mail and swim school, and her foray into sales and marketing in the corporate world. The episode delves into Marcella's passion for working with industries and entrepreneurs focused on children and families, highlighting her expertise in swimming and child development. She emphasizes the transformative power of positivity in leadership and team dynamics, crediting her father as her inspiration and discussing her association with the Jon Gordon companies, known for their emphasis on positive leadership. Marcella also touches on the importance of team building and communication, addressing how leaders can foster a positive culture within their organizations. The conversation covers the principles from Jon Gordon's influential books, such as "The Energy Bus," and how these concepts can be applied in both corporate and recreational settings to enhance team performance and morale. The episode concludes with Marcella offering insights on customizing training programs for various organizations and providing contact information for those interested in learning more about her services. Listeners are left with valuable takeaways on leadership, team building, and maintaining a positive mindset in the face of business challenges. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
Marketing, KPIs, and Customer Experience | Ep 66 27:55

1 year27:55

27:55

Welcome to the Paradigm Playbook Podcast, where your hosts, Dave Kozak and Steve Cook, dive deep into the world of sports entrepreneurship. Bringing years of successful business experience and a passion for sports, Dave and Steve share their insights and strategies for building a thriving sports business. 🎙️ Episode Highlights: - Marketing by the Numbers: Discover how to leverage data-driven marketing strategies to attract and retain clients in the sports industry. - KPIs & Customer Experience: Learn about the importance of Key Performance Indicators (KPIs) and how they intertwine with exceptional customer experiences. - Effective Campaigns: Gain insights into creating targeted marketing campaigns that resonate with your specific audience. - Content Marketing: Understand the role of content marketing in today’s digital age and how it can lead customers to choose your services. - Profitability Focus: Explore strategies for identifying and focusing on the most profitable segments of your sports business. 🚀 In This Episode: Join us as we discuss the seldom-talked-about aspect of marketing in the sports business world. From the importance of focusing on marketing KPIs to the intricacies of content marketing and customer experience, we cover it all. We also delve into practical tips for targeting your marketing efforts and understanding the profitability of different business segments. 💡 For Entrepreneurs: Whether you're a seasoned sports business owner or just starting, this episode is packed with actionable advice and insights to help you elevate your business. 📣 We Want to Hear from You: Your feedback matters! Share your thoughts, questions, and suggestions to help us tailor our future episodes to your interests. 🔗 Stay Connected: Don't forget to subscribe for the latest episodes and join our growing community of sports business enthusiasts! #ParadigmPlaybook #SportsBusiness #Entrepreneurship #MarketingStrategy #BusinessGrowth #PodcastForEntrepreneurs Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
From Gymnast to Gymnastics Guru: Stephanie Savas' Entrepreneurial Leap | Ep 65 37:00

1 year37:00

37:00

In this compelling episode of "Paradigm Playbook Playmakers" hosts Dave Kozak and Steve Cook engage with Stephanie Savas, a former competitive gymnast who turned her passion into a thriving business. Stephanie recounts her journey from her early days in gymnastics to coaching, which she used to support herself through college. A pivotal moment came when she managed a satellite gymnastics facility, leading her to realize her knack for business. This revelation propelled her to create a business plan at just 20 years old and establish her own gymnastics school. Her story unfolds as she navigates the challenges of entrepreneurship while simultaneously pursuing her education, offering listeners insights into the importance of adaptability, vision, and strategic planning in business growth. The conversation then shifts to Stephanie's experience in expanding her business, highlighting the critical aspects of networking, understanding cash flow, and the nuances of business expansion. Stephanie shares how she managed to outgrow and upgrade her facilities, eventually adding satellite locations. Her decision to sell the business after 18 years to focus on her family and new ventures, including a role in teaching and consulting, underscores the multifaceted nature of her career journey. Throughout the episode, Dave and Steve extract valuable lessons from Stephanie's experiences, emphasizing the balance between passion and practical business management, and the importance of a growth mindset for entrepreneurs. This episode is not just a narrative of success in the sports business world; it's a rich source of inspiration and practical advice for anyone looking to transform a passion into a successful entrepreneurial venture. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
Strategic Use of Metrics and KPIs | Ep 64 34:14

1 year34:14

34:14

Welcome to the latest episode of Paradigm Playbook, where hosts Dave Kozak and Steve Cook delve into the intricacies of using metrics and Key Performance Indicators (KPIs) to fuel growth and efficiency in the sports business sector. This episode is a treasure trove for entrepreneurs, business owners, and anyone interested in the sports industry's financial side. Key highlights include: - Expert Insights: Dave and Steve, seasoned entrepreneurs and sports enthusiasts, share their extensive knowledge and experiences in business management and growth strategies. - Understanding and Application of Financial Metrics: Learn how to effectively understand and apply financial insights to grow and scale your sports business. Discover the importance of focusing on crucial metrics without getting lost in the details. - In-Depth Analysis of KPIs: The episode emphasizes the significance of Key Performance Indicators in monitoring and steering business health. Understand how different departments can leverage KPIs for cohesive business strategies. - Real-World Business Scenarios: Gain insights from practical examples of revenue tracking, customer conversion, and the impact of external factors like seasonality on business performance. - Collaborative Strategy Building: Listen to a simulated directors' meeting, where department heads discuss aligning various business components, offering listeners an insider's view of strategic planning in action. Whether you're running a sports facility, a budding entrepreneur, or just interested in the business behind sports, this episode offers valuable insights into making data-driven decisions for business success. Tune into Paradigm Playbook and take the first step towards optimizing your business strategy today! Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
From Gymnast to Global Guru: Jeff Lulla's Journey in Shaping the Gymnastics Business Landscape | Ep 63 20:40

1 year20:40

20:40

In this captivating episode of Paradigm Playbook, Steve Cook introduces us to the inspiring world of Jeff Lulla, a renowned figure in the gymnastics community. As the founder of Fun & Fit Gymnastics, Jeff has spent over three decades shaping the world of recreational gymnastics, both as a passionate coach and a visionary business leader. Jeff's journey, from a competitive gymnast to a multi-faceted educator and business strategist, is a testament to his dedication and impact on the sport. His recognition as the USA Gymnastics Business Leader of the Year and role as a Business Ambassador speak volumes about his influence in the gymnastics community. With over 25 years of experience in teaching the USA Gymnastics Safety Certification course and authoring various curriculums, Jeff has become a pivotal figure in shaping educational standards in gymnastics. His expertise is not confined to the US alone; Jeff has shared his knowledge and insights at industry congresses across the USA, Canada, and Australia, and at the Cal Elite Summit, a personal development conference. Jeff's global reach extends through his consulting work, having advised clients in diverse countries such as China, Vietnam, Australia, the UK, the USA, and Canada. His innovative Fun & Fit Gymnastics Program, a comprehensive instructor training and lesson planning system, has been a game-changer in the field. Since its inception in 1991, the program has been licensed to hundreds of gym clubs worldwide and is now accessible online through the LEAP Learning and Smart Moves platforms. In this episode, Steve and Jeff explore the intricacies of transforming a passion for sports into a thriving business. They delve into the challenges and triumphs of managing a successful sports enterprise, discussing the importance of safety, technology, class behavior management, and effective employment practices. Jeff's insights into preschool and recreational education provide invaluable lessons for all ages. Whether you're a gymnastics enthusiast, a business owner in the sports industry, or someone intrigued by the fusion of athletics and entrepreneurship, this episode offers a unique perspective on success, innovation, and leadership in the dynamic world of gymnastics. Join us in discovering Jeff Lulla's extraordinary journey and the valuable lessons it holds for anyone aspiring to make an impact in their field. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
The Numbers Game: Navigating Financials in Sports Business | Ep 62 33:16

1 year33:16

33:16

In this engaging episode of Paradigm Playbook, hosts Dave Kozak and Steve Cook explore the crucial importance of financial mastery in the sports business industry. They emphasize the necessity for entrepreneurs to have a deep understanding of their business's financial aspects, including the bottom line, accounting principles, and taxation. The conversation is tailored for sports business owners and coaches, highlighting how financial literacy is essential for both survival and sustainable growth. Dave and Steve use real-world examples to illustrate the impact of financial decisions on business expansion and investment. They discuss scenarios such as purchasing new equipment or facilities, stressing how these decisions should be grounded in a solid comprehension of the business’s financial health. The hosts provide practical advice on aligning business expansion with financial capability, underlining the significance of planning and forecasting in the sports industry. The episode concludes with a focus on the long-term implications of financial planning and opportunity cost in scaling up a business. Dave and Steve’s dynamic dialogue offers listeners valuable insights into effectively managing and growing a sports business through financial acumen. This episode is a must-listen for anyone in the sports industry looking to enhance their understanding of business finances and make strategic, informed decisions for their enterprise. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
What's the Deal with Pricing? | Ep 61 36:15

1 year36:15

36:15

In this enlightening episode of the Paradigm Playbook podcast, hosts Dave Kozak and Steve Cook dive deep into the often overlooked yet crucial aspect of pricing in the sports business industry. This episode is a must-listen for entrepreneurs who are looking to refine their pricing strategies and boost their business growth in the new year. Throughout the discussion, Dave and Steve, both seasoned business owners and sports enthusiasts, share their invaluable insights and experiences. They explore the delicate balance between gross profit, net profit, and market conditions, providing listeners with actionable advice on setting and adjusting prices effectively. The conversation also touches on the importance of understanding customer price sensitivity and conducting a thorough analysis of the competitive landscape. Moreover, the episode sheds light on innovative approaches to pricing, such as implementing small, frequent price changes, and the necessity of testing price points to ensure optimal customer retention. Dave and Steve also discuss the power of creative pricing strategies, including adjusting service durations and introducing add-ons, to maximize profits without alienating customers. Whether you're running a sports facility or a financial planning practice, this episode of Paradigm Playbook offers a wealth of knowledge on how to navigate the complex world of pricing. Tune in to gain a deeper understanding and to equip yourself with the tools needed for a winning pricing strategy in the competitive sports business arena. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
Transparency in Sports Entrepreneurship | Ep 60 32:49

1 year32:49

32:49

Join us for "Transparency in Sports Entrepreneurship," hosted by Dave Kozak and Steve Cook. This episode focuses on the critical role of transparency in sports business success. Our expert hosts, with their extensive entrepreneurship background, delve into financial transparency, its impact on trust and growth, and the importance of transparent leadership in corporate culture. They discuss pricing strategies in the sports retail industry, emphasizing how honest communication fosters customer loyalty. The episode also covers the balance between profitability and investment, and the significance of acknowledging mistakes for team growth. Furthermore, Dave and Steve explore transparency in hiring and its role in creating a positive work environment. This engaging episode is packed with valuable insights for entrepreneurs and business owners in the sports industry, offering practical advice for enhancing business practices through transparent leadership. Tune in to gain essential strategies and learn about the transformative power of transparency in sports entrepreneurship. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
Everyone Has A Plan Until They Get Punched In The Face! Goal Setting and Planning | Ep 59 24:58

1 year24:58

24:58

Welcome to another insightful episode of Paradigm Playbook! In this episode, David and Steve dive deep into the interconnected realms of goal setting and planning. They discuss how these two crucial aspects of business and personal development are not just sequential but also highly intertwined. Drawing on real-world examples, including a poignant reference to Mike Tyson's famous quote, "Everyone has a plan until they get punched in the face," they explore the importance of adaptability and resilience in planning. They also touch upon the critical role of decision-making in planning, the concept of SMART goals, and the need for clarity and focus in setting realistic targets. The episode is a treasure trove of advice for entrepreneurs, business owners, and anyone looking to align their goals and plans effectively. Don't miss their discussion on the power of adjusting goals and plans in response to changing circumstances, a lesson highlighted during the COVID-19 pandemic. Tune in for these and more valuable insights on goal setting and strategic planning. Book Mentioned: The 4 Disciplines of Execution: Achieving Your Wildly Important Goals Where to Buy: https://www.amazon.com/Disciplines-Execution-Achieving-Wildly-Important/dp/145162705X Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

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Leadership vs. Management | Ep 58 35:45

1 year35:45

35:45

In the latest episode of the Paradigm Playbook podcast, hosts Dave Kozak and Steve Cook delve into the intricate world of management styles in the sports business industry. This episode is a must-listen for entrepreneurs looking to thrive in the competitive sports arena. The discussion starts with a crucial distinction between leadership and management, offering insights into their impact on team performance and business growth. The hosts engage in a deep exploration of micromanagement, revealing its advantages and disadvantages, and how it affects both managers and their teams. Dave and Steve also discuss the challenges entrepreneurs encounter in assigning new managerial roles, emphasizing the shift from being technical experts to proficient managers. This part of the conversation is especially insightful for those navigating the complexities of leadership in a dynamic business environment. Listeners will gain a wealth of knowledge on effective management strategies. The episode covers the concept of servant leadership, the importance of direct and challenging conversations for team development, and finding the right balance between detailed control and nurturing creativity. Tune in to this engaging episode of the Paradigm Playbook podcast, where you'll uncover key management strategies that can help elevate your sports business to new heights. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
How To Be Disciplined At Work | Ep 57 32:06

1 year32:06

32:06

Join Dave Kozak and Steve Cook, seasoned entrepreneurs and sports enthusiasts, in this episode of Paradigm Playbook as they seamlessly transition from personal discipline discussions to work disciplines in the entrepreneurial world. The key concept of "Fake it till you make it" takes center stage, emphasizing the significance of taking oneself seriously and valuing time in the pursuit of success. Dave shares enlightening insights from a recent leadership training conference inspired by the Battle of Gettysburg, illustrating the importance of applying historical leadership examples to business. The hosts delve into the crucial aspects of work disciplines, including the necessity of systematic agendas for meetings, the value of a strong work ethic, and the vital connection between prioritization and effective time management for entrepreneurs. Tune in for valuable takeaways and practical insights to build a winning sports business. Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

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Entrepreneurial Discipline | Ep 56 33:11

1 year33:11

33:11

🎙️ Unlocking Entrepreneurial Wisdom | Paradigm Playbook Podcast Episode Welcome to another impactful episode of "Paradigm Playbook" with your hosts Dave Kozak and Steve Cook! Dive into the world of sports business entrepreneurship as Dave and Steve, successful entrepreneurs and sports enthusiasts, share critical insights in their signature 15-minute format. In this episode, our hosts tackle the challenges of entrepreneurial overwhelm and decision-making. Learn why it's not about finding the elusive "right" decision among many but committing to one and seeing it through with unwavering discipline. Discover the morning routines of Dave and Steve, emphasizing the importance of creating habits through discipline to navigate the hurdles of entrepreneurship. 🚀 Key Takeaways: - Explore the transformative role of business hours in sports facilities and the importance of a serious business approach. - Gain insights into the journey of transitioning from hands-on operational roles to strategic business development. - Learn valuable lessons from guest Christie Copeland's experiences in the sports and auto industries. - Uncover the power of utilizing analytics and data for sustainable business growth. - Navigate effective marketing techniques, starting simple and evolving in complexity. - Understand the impact of an annualized marketing calendar and the art of setting realistic goals. - Embrace the StoryBrand model and maintain successful marketing strategies. - Master building a contact list, lead conversion, and using scorecard systems for success. - Emphasize systematic approaches in marketing to ensure consistency and effectiveness. - Decode the dynamics of attraction, conversion, retention, and optimization in the business realm. - Leverage automation for scaling marketing efforts with real-world success stories for inspiration. This episode is a must-listen for aspiring sports business entrepreneurs seeking practical, actionable advice to elevate their ventures. Subscribe to Paradigm Playbook today and embark on a journey of entrepreneurial wisdom! #ParadigmPlaybook #Entrepreneurship #SportsBusiness #DecisionMaking #Discipline #MarketingStrategies #PodcastEpisode #SubscribeNow 🎧 Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
Strategic Playbook for Sports Business: From Groundwork to Growth | Ep 55 34:03

1 year34:03

34:03

In this comprehensive episode of "Paradigm Playbook," hosts Dave Kozak and Steve Cook offer an in-depth exploration of marketing and business strategies for sports entrepreneurs. Drawing from their interview with Christie Copeland, a seasoned consultant with backgrounds in the auto industry and gym ownership, they cover a wide range of topics crucial for business success. Key takeaways include: - The transformative role of business hours in sports facilities and the seriousness in business approach. - Transitioning from hands-on roles to business development. - Lessons from Christie Copeland's experiences in the sports and auto industries. - Utilizing analytics and data for business growth. - Effective marketing techniques, starting simple and evolving in complexity. - The power of an annualized marketing calendar and setting realistic goals. - The impact of the StoryBrand model and maintaining successful marketing strategies. - The importance of building a contact list, lead conversion, and using scorecard systems. - Emphasizing systematic approaches in marketing. - Understanding the dynamics of attraction, conversion, retention, and optimization in business. - Leveraging automation for scaling marketing efforts. - Real-world examples of successful strategies in different business contexts. This episode is a must-listen for sports business entrepreneurs seeking practical, actionable advice and strategies to elevate their ventures. Subscribe to Paradigm Playbook today! Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
The Entrepreneur's Guide to Thriving in Sports Business with Christie Copeland | Ep 54 34:48

1 year34:48

34:48

Dive into the dynamic world of sports entrepreneurship with our latest episode of Paradigm Playbook. Join us as we explore Christie Copeland's unique journey from data analyst and part-time coach to becoming a thriving gym owner and savvy business seller. In our in-depth discussion, Christie shares the pivotal moments and strategic decisions that catapulted her business to success, including the sale of her gym just before a global crisis. 🎙️ Episode Highlights: - Christie's transition from coaching to gym ownership and the strategic foresight that facilitated a timely sale. - Financial wisdom for business owners, with a focus on understanding valuations and the significance of break-even analysis. - The transformative impact of dedicated office hours on business growth and the unparalleled value of a personalized marketing approach. We delve into the nuances of customer service in sports business, emphasizing proactive follow-ups and the potent effect of personal attention on customer acquisition. Christie's story is a masterclass in shifting from hands-on involvement to strategic growth, highlighting the importance of working on the business, not just in it. Discover the psychological parallels between coaching and marketing, and why a deep understanding of your clients' needs is crucial. We share real-life experiences and the lessons learned, offering entrepreneurs at any stage invaluable insights on planning and implementing a robust marketing strategy. 📧 Share your thoughts at playbook@paradigmplaybook.com and join us to elevate your entrepreneurial game plan to championship levels! #SportsEntrepreneurship #BusinessStrategy #CustomerLifetimeValue #MarketingMastery #GymOwnership #BusinessSaleSuccess Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
Navigating Trends and Opportunities in the Sports Business World | Ep 53 35:35

2 years35:35

35:35

In this episode of Paradigm Playbook, hosts Dave Kozak and Steve Cook delve into the latest trends and opportunities in the sports business world, providing valuable insights for entrepreneurs and business owners. They discuss the impact of societal trends, such as the shift towards hybrid work environments, and specific trends in the sports industry that can be seen as either obstacles or opportunities. Drawing on their extensive experience as successful entrepreneurs and sports enthusiasts, Dave and Steve offer practical advice and critical takeaways to help you build a winning sports business. Tune in for a quick and easy playbook for success in the ever-evolving world of sports business. Watch Episode Here: Navigating Trends and Opportunities in the Sports Business World Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

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Why 'Selling Fun' in Marketing Isn't Just for Swim Schools | Ep 52 25:49

2 years25:49

25:49

In this enlightening episode of the Paradigm Playbooks podcast, host Dave Kozak is joined by marketing aficionado Steve Cook. Together, they delve deep into the intricacies of modern marketing, emphasizing the importance of truly understanding your "why" and aligning it with customer desires. Steve sheds light on the art of selling experiences and values that resonate with customers while ensuring their core needs are met. The conversation further navigates the significance of targeted strategies, the power of customer segmentation, and the efficiency of a one-page marketing plan. Whether you're in youth sports, retail, tech, or any other industry, this episode offers a treasure trove of actionable insights and strategies to elevate your marketing game. Dive in and discover the roadmap to marketing success. Watch Here: Why 'Selling Fun' in Marketing Isn't Just for Swim Schools Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

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Business Scalability: Right People, Continuous Learning, and Core Values | Ep 51 30:25

2 years30:25

30:25

In this episode of Paradigm Playbook, Dave Kozak and Steve Cook share invaluable insights on mastering business scalability. Discover the secrets to success in scaling your business, from placing the right people in the right positions to fostering continuous learning and preserving core values. Learn how to transition employees into roles that align with their strengths, prepare them for leadership, and navigate the challenges of growth. Don't miss this episode filled with practical tips for scaling your business effectively while staying true to your company's essence. Subscribe and hit the notification bell to stay updated on our latest content! Watch Here: Business Scalability: Right People, Continuous Learning, and Core Values Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
Scaling and Maximizing Revenue in Your Sports Business | Ep 50 30:43

2 years30:43

30:43

Join hosts Dave Kozak and Steve Cook in this comprehensive episode of the Paradigm Playbook Podcast as they explore the intricacies of scaling your sports business while also addressing the issue of waiting lists. In the first part, they emphasize the crucial distinction between growth and scaling, offering insights into building the right infrastructure, enhancing communication, and boosting efficiency for sustainable growth. In the latter part, Dave and Steve tackle the topic of turning waiting lists into revenue streams, shedding light on the hidden costs of keeping customers on hold and sharing strategies to maximize your income potential. Discover the key strategies and practical advice that can help you transition from working in your business to working on it, ultimately leading to a successful and thriving sports business. Don't miss this episode if you're looking to take your business to new heights and boost your revenue streams. Watch on YouTube: Scaling and Maximizing Revenue in Your Sports Business Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

1
Elevating Your Sports Business Through Customer-Centric Excellence | Ep 49 31:00

2 years31:00

31:00

Join hosts Dave Kozak and Steve Cook in this episode of Paradigm Playbook as they explore the art of customer-centric excellence in sports businesses. Delve into the significance of follow-through in customer service, from prospecting to retention. Learn how to harness the power of customer feedback to shape a better business and drive growth. Discover strategies to enhance customer communication and the critical factors to consider when scaling your sports business. Whether you're looking to build a winning sports business or simply enhance the customer experience, this episode offers valuable insights for success. Share your thoughts and support on social media, and don't forget to leave a review! Watch on YouTube: Elevating Your Sports Business Through Customer-Centric Excellence Follow us: Paradigm Playbook Instagram Facebook YouTube…

Paradigm Playbook

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Is the Customer Always Right? No, But It's Always Your Responsibility | Ep. 48 32:39

2 years32:39

32:39

Hosts Dave Kozak and Steve Cook delve deep into the art of customer service and its pivotal role in creating devoted customers. Discover the secrets to exceptional customer interactions, from establishing rapport to setting clear expectations. Learn why personal touches, genuine communication, and addressing customer concerns are the cornerstones of a thriving sports business. Whether you're a sports entrepreneur or a seasoned business owner, this podcast is your roadmap to mastering customer service and cultivating enthusiastic supporters who fuel your success. Don't miss this opportunity to transform your approach to customer relationships. Visit us at https://paradigmplaybook.com/ Follow us: Paradigm Playbook Instagram Facebook YouTube…

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