Digital Marketing Masters podcast

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The Future of Work and AI with Ethan Holland (265) 1:06:30

2 napja1:06:30

1:06:30

In this episode of the Digital Marketing Masters podcast, host Matt Rouse welcomes Ethan Holland, an expert in AI and digital transformation. Ethan's AI News: https://ethanbholland.com/category/this-week-in-ai/ AI Local Marketing for SMBs: https://smbautopilot.ai https://serve.podhome.fm/digital-marketing-masters (00:00:02) Introduction and Guest Welcome (00:01:09) Ethan Holland's Career Journey (00:02:11) AI and Its Impact on Marketing (00:04:32) AI's Role in Marketing Strategy (00:06:21) SEO and AI: The Future of Search (00:12:01) AI's Impact on the Workforce (00:18:01) The Future of AI and AGI (00:31:10) AI in Video and Image Creation (00:45:18) AI's Influence on Social Media (01:01:18) The Future of AI: Blind Spots and Opportunities They discuss Ethan's extensive background in legacy media and his passion for AI, highlighting his blog that tracks AI developments with over 21,800 organized links. The conversation delves into the (now) release of GPT 4.5 and the potential of GPT 5, exploring how AI tools might evolve from tactical aids to strategic decision-makers in marketing. Ethan shares insights into the future of work, suggesting that while AI might disrupt certain industries, it could also augment human capabilities, particularly in creative and strategic roles. They discuss the potential for AI to level the playing field by providing expertise across various domains, but also the challenges of widespread adoption and the risk of job displacement. The discussion shifts to the impact of AI on social media and content creation, pondering whether AI-generated content could overshadow human creativity. They explore the implications of AI in video and image generation, with Ethan highlighting advancements in image-to-video technology and the potential for AI to transform media production. Matt and Ethan also touch on the societal implications of AI, including the concept of universal basic income as a response to potential job losses. They consider the global distribution of AI technology and the importance of ensuring access to AI tools across different regions. Finally, they discuss the future of AI in customer service and the potential for AI to enhance user experiences by providing efficient and personalized interactions. Ethan emphasizes the importance of embracing AI's multimodal capabilities, suggesting that vision and audio integration will be key to future developments.…

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Software On-Demand with Matt Rouse (264) 16:13

23 napja16:13

16:13

In this episode of Digital Marketing Masters, host Matt Rouse explores the revolutionary concept of software on-demand, powered by AI. He discusses how this technology is transforming the way businesses operate by allowing them to generate custom software instantly, tailored to specific needs without the hassle of traditional software subscriptions. The episode outlines ten ways software on demand is changing the business landscape, including improved data security, real-time optimization, and the ability to adapt swiftly to new challenges. Matt emphasizes the competitive edge businesses can gain by utilizing AI to solve problems on the fly and create new revenue opportunities. Listeners are encouraged to rethink their approach to software and consider the potential of AI-driven solutions to enhance productivity and efficiency. Matt concludes by reiterating the transformative power of software on demand and its role in the future of work. (00:16) AI Revolutionizing Business (01:09) Software on Demand Explained (02:45) Transforming Work with AI Tools (06:42) Customizing Software for Business Needs (09:12) Competitive Edge and Adaptation (12:19) Revenue Opportunities and Software Updates https://serve.podhome.fm/episodepage/digital-marketing-masters/264 https://serve.podhome.fm/digital-marketing-masters Hook Digital Marketing: https://hookdm.com https://hookdm.ca Want Matt as a speaker or guest? https://matthewrouse.com SMB Autopilot: https://SMBAutopilot.ai Sim Theory: https://simtheory.ai…

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Navigating Populism and AI with Paul Summerville (263) 1:01:20

6 weeks1:01:20

1:01:20

In this episode of Digital Marketing Masters, host Matt Rose welcomes Paul Summerville, co-author of "Reclaiming Populism: How Economic Fairness Can Win Back Disenchanted Voters." Paul shares insights from his book, co-written with Eric Protzer, exploring the impact of economic fairness on political landscapes and voter disenchantment. The discussion delves into Paul's personal journey from academia to finance, highlighting how societal structures in countries like Canada provided opportunities that shaped his career. Paul explains the research behind the book, focusing on the correlation between low social mobility and susceptibility to radical populism in countries like the UK and the US. He emphasizes the importance of economic fairness as a solution to reclaim disenchanted voters, advocating for policies that promote equal opportunity and fair outcomes. The conversation also touches on the role of social media and misinformation in amplifying populist sentiments, and the challenges of addressing these issues in high-income countries. Matt and Paul discuss the potential of AI and technological advancements to reshape economies, stressing the need for political systems to adapt and prioritize economic fairness. As they explore the future of work and the impact of AI, Paul and Matt consider the necessity of universal basic income to support those displaced by technological changes. They highlight the importance of embracing innovation and understanding the rapid pace of technological evolution. Throughout the episode, Paul shares anecdotes from his political experiences and insights into how societies can navigate the challenges posed by economic and technological disruptions. The episode concludes with a discussion on the importance of storytelling and communication in addressing complex societal issues. Reclaiming Populism: How Economic Fairness Can Win Back Disenchanted Voters https://www.amazon.com/Reclaiming-Populism-Economic-Fairness-Disenchanted/dp/1509548114 Hook Digital Marketing https://hookdm.com https://hookdm.ca Kanji Accelerator https://kanjiaccelerator.com…

1
Corbett Drummey AI in Content Creation & Insights from LTX Studio (262) 43:40

7 weeks43:40

43:40

In this episode of Digital Marketing Masters, host Matt Rouse welcomes Corbett Drummy from Lightricks to discuss the intersection of AI and digital marketing. Corbett, co-founder and former CEO of Popular Pays, shares his journey with Lightricks, known for popular apps like Facetune, and their new AI video product, LTX Studio. The conversation delves into the innovative use of AI in content creation, highlighting how tools like Facetune are used for AI-generated images and localized landing pages to boost marketing efforts. Corbett and Matt explore the democratization of content creation through AI, emphasizing how small to medium-sized businesses can leverage these tools to enhance their marketing strategies. They discuss the challenges and opportunities AI presents, particularly in maintaining character consistency in video models and the rapid pace of AI advancements. The discussion also touches on the evolving landscape of social media platforms, the potential for AI-generated content to revolutionize advertising, and the importance of focusing on practical use cases for AI technology. Corbett shares insights into the development of LTX Studio, a tool designed for storyboarding and pre-visualizing video content, and the broader implications of AI in content creation. As the episode wraps up, Matt and Corbett reflect on the future of AI in marketing and content creation, considering the potential for new platforms and the ongoing evolution of digital media. Corbett invites listeners to explore Lightricks' suite of products and connect with him on social media for further discussions. (00:11) Introduction to Corbett Drummy and Lightricks (01:07) AI in Video Editing: LTX Studio (03:11) AI in Marketing and Content Creation (07:01) Building Products with AI: Challenges and Opportunities (10:00) Consistency in AI Video Models (17:38) The Content Singularity and Future of AI (25:04) Algorithmic Feeds and Content Discovery (32:39) The Future of AI in Content Creation (37:01) Regulatory Challenges and Innovation in AI (41:22) Conclusion and Contact Information Looking for a podcast guest? Author Matt Rouse Hook Digital Marketing | Hook Digital Marketing Canada Need a short link? Link in Bio? You can use Hook2Us !…

1
Jay Melone: Stop Trading Time for Money (261) 25:17

14 weeks25:17

25:17

In this episode of Digital Marketing Masters, host Matt Rouse welcomes Jay Melone, a seasoned entrepreneur with over 15 years of experience. Jay shares his journey from being a business owner who traded time for money to creating a sustainable business model that leverages digital products. He discusses the challenges he faced in transitioning from active consulting to developing toolkits that clients could purchase and use independently. This shift not only helped him manage burnout but also streamlined his marketing and sales funnel, proving his expertise in a more scalable way. Jay explains how he packaged his consulting frameworks into products, allowing clients to access his expertise without his direct involvement. This approach not only generated passive income but also served as a marketing tool, leading to more significant consulting opportunities. He emphasizes the importance of proving expertise and automating parts of the lead generation process to focus on high-value clients. Matt and Jay discuss the common challenges faced by coaches and consultants in moving away from hourly work, including the fear of giving away too much value and the lack of guidance on creating scalable products. Jay shares insights on how to identify and package services into products that can be sold at higher volumes, thus freeing up time for more lucrative projects. The conversation also touches on the role of AI in business, with Jay highlighting its use as a thought partner and a tool for systematizing and automating tasks. He shares his vision of creating tools that help business owners generate ideas for productized offers without needing to master AI prompts. Listeners are encouraged to visit Jay's website, profitladder.net , for more resources and to subscribe to his newsletter for ongoing strategies and insights. https://matthewrouse.com https://hookdm.com https://hookdm.ca…

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Mastering Google Ads with Dan Wood (260) 40:39

16 weeks40:39

40:39

In this episode of Digital Marketing Masters, host Matt Rouse welcomes Dan Wood to discuss the intricacies and common pitfalls of Google Ads for small and medium-sized business owners. They dive into the challenges many businesses face with Google Ads, often finding themselves spending money without seeing returns. Dan shares his expertise in troubleshooting and optimizing ad accounts, starting with the crucial step of setting up conversion tracking correctly. He explains how conversion tracking helps Google Ads understand valuable actions taken by visitors, which is essential for optimizing ad performance. Matt and Dan also explore the importance of proper location targeting in Google Ads. They discuss how businesses can waste money by targeting the wrong geographical areas and provide insights on how to set up location targeting effectively. The conversation highlights the significance of understanding the difference between targeting people "in or interested in" a location versus those "recently in" a location. Furthermore, they emphasize the importance of having a robust follow-up process once leads are generated. Dan shares real-life examples of businesses losing potential customers due to poor lead management and the lack of a systematic approach to handling inquiries. They discuss the decay of lead value over time and the necessity of quick responses to maximize conversion rates. The episode concludes with a discussion on the future of AI in lead management and customer interaction, highlighting the potential for AI agents to streamline processes and improve customer service. Matt and Dan agree on the importance of having a well-defined process for managing leads and continuously optimizing it to enhance business performance.…

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Turn Your Book or Document into a Podcast in Minutes (259) 13:08

23 weeks13:08

13:08

Matt shares his experience using capabilities of Google's Notebook LM to generate a podcast episode based on his book, "PEERtainment," in just minutes. The generated podcast delves into his book's insights on the evolving landscape of social media and content creation, emphasizing the shift towards "PEERtainment"—professional quality content created by everyday people. And you won't believe it wasn't written by human hands. The hosts discuss the democratization of media and how creators no longer need millions of followers to make an impact. They highlight the importance of audience retention, watch time, and session time in the new content world, offering practical tips on how to hook viewers and keep them engaged. The episode also covers the role of AI in content creation, suggesting that AI can enhance rather than replace human creativity. Listeners are encouraged to embrace their unique voice and connect authentically with their audience. Matt provides actionable advice for content creators, including knowing your audience, leveraging curiosity, comedy, and connection, and using AI tools to expand reach. The episode concludes with a reminder that consistency and authenticity are key to success in the purtainment era.…

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The Dissonance Quadrilogy: Aaron Ryan's Voice Acting & Authorship in an AI World (258) 46:00

28 weeks46:00

46:00

Welcome to episode 258 of the Digital Marketing Masters podcast with your host, Matt Rouse. In this episode, we are joined by Aaron Ryan, a celebrated voice actor and author of The Dissonance Quadrilogy. We dive into Aaron's extensive career in voice acting, which began in 1993, and discuss how the rapid advancements in AI technology are impacting the industry. Aaron shares his insights on the commoditization of voice-over work, the challenges posed by AI-generated voices, and his transition to becoming a full-time author. Aaron talks about the emotional nuances and unique qualities that human voice actors bring to their work, which #AI still struggles to replicate. We also explore the ethical and creative implications of AI in the arts, including writing and music. Aaron emphasizes the importance of embracing one's unique talents and adapting to industry changes while staying true to one's creative passions. We also touch on the practical aspects of self-publishing, the challenges of marketing books in a saturated market, and the importance of maintaining creative control. Aaron shares his rapid publishing timeline and the passion that drives his storytelling. Whether you're an aspiring voice actor, author, or just curious about the intersection of AI and creativity, this episode offers valuable insights and inspiration. Don't miss this engaging conversation filled with practical advice, personal anecdotes, and a deep dive into the future of creative industries in the age of AI. ** Aaron knows we use a digital voiceover when talking about my book at the end of the show. Don't call me out, it's both ironic and designed to show the future we are moving to while most are unaware. Go read "Will AI Take My Job?" Available on Amazon . Dissonance Quadrilogy by Aaron Ryan Hook Digital Marketing (00:03) Introduction and Guest Overview (00:46) Impact of AI on Voice Acting (04:22) Challenges in the Voice Over Industry (10:35) AI in Creative Fields (20:38) Adapting to Industry Changes (28:12) Writing and Publishing Books (39:28) Music and AI (44:06) Closing Remarks https://serve.podhome.fm/episodepage/digital-marketing-masters/the-dissonance-quadrilogy-aaron-ryans-voice-acting-authorship-in-an-ai-world-258…

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Mastering Marketing Strategies with James Hipkin (257) 36:55

31 weeks36:55

36:55

Welcome back to the Digital Marketing Masters podcast! In this episode, host Matt Rouse is joined by returning guest James Hipkin, author of "Journey to Success: Digital Marketing for Small Business Owners." James shares his insights on the importance of marketing strategy and how small business owners can navigate the overwhelming world of digital marketing. James discusses the principles of marketing that have stood the test of time and how they are still relevant today. He emphasizes the need for a clear strategy to cut through the noise and be relevant to what customers need. The conversation touches on the importance of website performance, clear messaging, and the pitfalls of focusing too much on aesthetics without a solid strategy. Matt and James also delve into the use of AI in marketing, sharing practical examples of how AI can assist in creating effective marketing strategies and content. They discuss the benefits of using AI tools to generate customer avatars, journey maps, and even color palettes for websites. The episode wraps up with a discussion on the future of AI in marketing and how small business owners can leverage these tools to stay competitive. Don't miss this insightful episode filled with practical tips and strategies for improving your digital marketing efforts. Whether you're a seasoned marketer or a small business owner just starting out, there's something valuable for everyone in this conversation. Red8 Interactive with James Hipkin. Matt Rouse, Hook Digital Marketing, and SMB Autopilot: https://hookdm.com https://hookdm.ca…

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Will Smith Interview: I Stream Games for a Living on Will's Got Games at CEX 2024 (256) 16:33

39 weeks16:33

16:33

The episode features an interview with Will Smith, a video game streamer, discussing his journey into streaming, challenges faced, and strategies for success. Will shares insights on consistency, streaming platforms, content repurposing, and ad placement on YouTube. He also talks about his favorite games and upcoming releases. Will's Got Games Hook Digital Marketing Matt Rouse…

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Vincent Valentine and Matt Rouse Talk about Art.ai and Your Future AI Girlfriend (or Boyfriend) 27:58

44 weeks27:58

27:58

In this episode, we delve into a fascinating conversation between Matt Raus and Vincent Valentine, exploring the intersection of AI, technology, and the future of creative industries. Vincent sheds light on innovative projects such as Cognitive AI and Art AI, offering valuable insights into the transformative power of AI in shaping the realms of music, movies, and language translation. Our discussion navigates through the latest advancements in AI technology, touching on topics like voice generation, character mapping, and the creation of multilingual content. Join us as we uncover the potential impact of AI on various creative domains and envision a future where artificial intelligence plays a pivotal role in shaping artistic expressions and communication. https://art.ai https://girlfriend.ai/ https://matthewrouse.com/ "Will AI Take My Job?" The book. Available on Amazon.…

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Referral Strategies with Brandon Barnum 22:29

45 weeks22:29

22:29

The episode discusses the importance of referrals in business and how to systemize and automate the process to generate more referrals. The conversation emphasizes the value of trust, networking, and creating strong relationships with referral partners. Strategies for building referral networks and the impact of referrals on business growth are highlighted throughout the episode. https://ravingreferrals.com/brandonbarnum/ https://matthewrouse.com (00:18) Introduction to the episode with host Matt Rouse and guest Brandon Farnham, CEO of hoa.com. (01:00) Discussion on the sources of referrals and the lack of a consistent referral plan in businesses. (02:03) Importance of investing in the referral process and the higher likelihood of hiring from referrals. (03:47) Accelerating the trust process through referrals and the impact of trust on business relationships. (05:17) Creating trust through referral partnerships and cross-marketing strategies. (07:03) Differentiating networking from creating a referral partner blueprint for effective partnerships. (08:51) Importance of documenting plans for accountability and commitment in referral partnerships. (11:27) Marketing ethics and the importance of serving people rather than coercing them in business interactions. https://serve.podhome.fm/digital-marketing-masters…

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Ben Albert's Strategy For Growth (253) 34:56

50 weeks34:56

34:56

In this episode, host Matt Rouse interviews Ben Albert about his journey in starting a successful podcast and business in his hometown of Rochester, New York . Ben shares his story of being let go from his corporate job and how he used his skills and local connections to build a thriving podcast and marketing business. They discuss the importance of hyper-localization and adding value to a small audience, as well as the benefits of podcasting for networking and client acquisition. Show Links Ben's Podcast: https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928 Hook Digital Marketing "Will AI Take My Job?" book. (00:49) Ben's podcast and how he got started (04:27) Monetizing a podcast through service-based business (06:24) Finding an audience and clients in a local or niche market (09:49) The importance of adding value and building relationships (19:54) The long-term commitment and benefits of podcasting (23:50) The potential of AI-generated content and its impact on marketing https://serve.podhome.fm/episodepage/digital-marketing-masters/ben-alberts-strategy-for-growth-253 https://serve.podhome.fm/digital-marketing-masters…

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Christine Campbell Rapin Talks About Marketing Strategy (252) 35:16

1 year35:16

35:16

In this episode, host Matt Rouse interviews Christine Campbell Rapin about the fundamentals of growing a successful business. They discuss the importance of understanding your target audience, developing a marketing strategy, and creating value for your customers. Christine emphasizes the need for clarity and self-reflection in order to build a strong foundation for your business. Read Matt's new book, Will AI Take My Job? Hook Digital Marketing Hook Digital Marketing Canada…

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AI Discussion With George Allen Miller, Author of Eugene J. McGilliguddy's Alien Detective Agency (251) 38:41

1 year38:41

38:41

In this episode, I have the pleasure of talking with George Allen Miller, author of the science fiction book, Eugene J. McGilliguddy's Alien Detective Agency. George shares his insights into the role of AI in his novel and how it shapes the story. We also delve into the challenges and benefits of traditional publishing versus self-publishing. Join us as we explore the fascinating world of George's book and the creative process behind it. During our conversation, George discusses the inspiration behind Eugene J. McGilliguddy's Alien Detective Agency and how he developed the concept of an AI-driven detective agency. He explains how AI technology plays a central role in the book, influencing the characters and driving the plot forward. We dive into the ethical implications of AI and its potential impact on society. George shares his experiences with both traditional publishing and self-publishing. He highlights the advantages and disadvantages of each approach, including the creative control and financial considerations. We gain valuable insights into the publishing industry and the various paths authors can take to bring their work to readers. If you're a fan of science fiction, AI, or the publishing industry, this episode is a must-listen. Join us as we explore the captivating world of Eugene J. McGilliguddy's Alien Detective Agency and gain a deeper understanding of the role of AI in storytelling.…

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Digital Marketing Masters Podcast

Digital Marketing Masters Podcast

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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