Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re continuing with our value-packed format, delivering practical strategies and insights to help you grow and differentiate your med spa in an increasingly competitive market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode:Thought of the Day –We’re diving deep into real branding - not fonts and logos, but how people feel about your med spa. We walk through the three keys to building a powerful brand that earns loyalty, referrals, and premium pricing.Industry News Stories –-Attorney Courtney Walker’s Instagram for GLP-1 and Legal Updates: https://www.instagram.com/courtapprovedaesthetics/ - Will Compounded Versions of Ozempic and Wegovy Actually Be Banned? https://www.health.com/fda-ban-on-compounded-ozempic-wegovy-semaglutide-11702406 - How Med Spas Conquered America https://www.bloomberg.com/news/articles/2025-02-19/med-spas-boom-with-botox-lip-filler-weight-loss-drugs-in-demand Magic Moves with Lauren Nettles –We share tactical updates we’re implementing with our clients to turn ads and automations into brand-building tools.- Welcome video strategy for ads and automation- Adding personal story & social proof to the ad creative- Using provider personality to enhance newsletters & promotions- Creating patient experience walkthrough videos for website and landing pages- Building emotional connections through consistent storytelling- Incremental changes that build long-term impactMed Spa Owner Q&A –Answering real questions from med spa owners about:- Best CRM for marketing & practice management- How to avoid SEO keyword cannibalization- Are Google Local Service Ads available for med spas?- Balancing high-ticket clients vs deal-seekers in ads- How to rank higher in Google MapsMindset Minute –The “Leadership Ripple”: Your energy is contagious. Show up with clarity and calm, and your team (and business) will follow.Check out this video for more information on blogging for SEO: https://www.youtube.com/watch?v=S29i8SprH5s&t=18s Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/…

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Branding is one of the most misunderstood concepts in Med Spa marketing. Many think it’s just about logos and aesthetics, but true branding is what sets you apart in a crowded market and builds long-term loyalty. In this video, I break down what branding really entails for Med Spas and how to incorporate it into your marketing strategy for better results.In this video, you’ll learn:✅ Why branding is more than just your logo or colors✅ How to differentiate your Med Spa in a competitive market✅ The power of emotional connection in branding✅ Why being "cool among the tastemakers" matters for your business✅ How to leverage influencer marketing and local partnerships for brand credibility✅ The critical role of quality service in building a strong brandAt the end of the day, branding isn’t just about how your Med Spa looks - it’s about how it makes people feel. If you want to create a brand that attracts loyal clients and stands out from the competition, this video is for you! Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/…

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re introducing a brand-new format designed to provide even more valuable insights into med spa marketing, management, and growth. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode: Thought of the Day – We begin with a key insight or idea to set a productive tone for the week. Industry News Stories – - What will happen to weight loss drug supply chains? - https://www.healthline.com/health-news/compounded-weight-loss-drug-ban-ozempic-zepbound - Attorney Courtney Walker’s Instagram for Legal Updates: https://www.instagram.com/courtapprovedaesthetics/ - Michael Girdley on YouTube - https://www.youtube.com/watch?v=Ux5It1VC_aY - Girdley believes the Med Spa boom is shifting from an explosive growth phase to a consolidation phase. Magic Moves with Lauren Nettles – Our Lead Digital Marketing Specialist, Lauren Nettles, joins us to share practical tips, tactics, and strategies to help you better market and manage your practice. Our topic today includes: - A high-performing ad offer that has generated strong results - Why certain discounts work better than others for attracting new patients - The importance of ad targeting and messaging to maximize ROI - How to structure offers that increase bookings without sacrificing long-term profitability Med Spa Owner Q&A – Answering real questions from med spa owners across the country, covering key challenges and growth strategies. Mindset Minute – Closing with a powerful takeaway to help maintain focus, motivation, and a positive mindset throughout the week. See offer benchmark screenshot in this video: https://www.youtube.com/watch?v=3QC0wA8Z3VQ Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/…

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -In this video, we dive into Google search data to analyze the current Med Spa market trends and how consumer interest in popular treatments like Botox, laser hair removal, CoolSculpting, and Semaglutide has shifted over time. Using Google Search Analysis, we uncover key insights that every Med Spa owner needs to know to adapt their marketing strategy in 2025. Key Takeaways:✔️ How search trends for Med Spa services have changed since 2018✔️ Why search demand for Botox, laser hair removal, and weight loss treatments has declined✔️ The impact of the COVID boom and tapering off in demand post 2021-22✔️ How to adjust your marketing investments to stay competitive in a slowing market✔️ The importance of tracking marketing ROI and measuring success correctlyIf you own or manage a Med Spa, this data is critical for making informed marketing decisions. Watch until the end to learn how to stay ahead in 2025!…

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode takes a deep dive into optimizing Google Ads for Med Spas, focusing on key strategies to boost click-through rates, enhance ad performance, and maximize conversions. You'll learn how to refine your ad copy, choose the right keywords, and improve your landing pages to get the best possible results from your campaigns.In this episode, I will cover:- How to create compelling Google Ads that attract more clicks and conversions- The importance of ad strength grade and how to use it effectively- Why pinning headlines can help control your marketing message- A pro tip for using dynamic keyword insertion to boost quality scores- The best keyword match types to use for Med Spa services- How to build a strong negative keyword list to eliminate wasted ad spend- The importance of a dedicated, high-converting landing page for Google Ads- How new patient promos can lower acquisition costs and increase lead conversions & more!This episode is packed with actionable insights to help you refine your Google Ads strategy and drive more high-quality leads to your Med Spa.Don't miss out on these powerful tactics—watch now and start optimizing your ads for better results!…

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -In this video, I break down the reality behind patient guarantees in Med Spa marketing and why they might not be the best strategy for your business. While these offers sound appealing - like "30 new patients a month or your money back" - they often come with hidden challenges that can hurt your long-term growth and profitability.- In this video, you’ll learn:✅ How marketing agencies reverse-engineer patient guarantees✅ The biggest issue with patient guarantees: misaligned incentives✅ Why quantity doesn’t always mean quality when acquiring new patients✅ The importance of patient retention and ROI over simple "butts in seats" metrics✅ A real-world case study comparing different ad strategies for Med Spas✅ The scalability challenges of patient guarantees and why they may limit your growthAt the end of the day, true success in Med Spa marketing isn’t just about getting people through the door—it’s about bringing in the right patients who stay, spend, and help your business grow. If you're looking for a strategy built on sustainable success, it’s time to rethink the guarantee model.…

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley and Lauren Nettles of Med Spa Magic Marketing. On this episode we are joined by:- Renata Roddy of Roddy Med Spa ( https://roddymedspa.com/ )- Laura Smutz of Bold Confidence Aesthetics ( https://boldconfidentyou.com/ )- Brooke Harper and Michelle Plotke of Port St. Lucie Medical Wellness ( https://www.pslwellness.com/ )If you're looking to boost patient retention and increase rebooking rates at your med spa, this episode is packed with actionable strategies!In this episode, we cover:✅ The importance of a strong follow-up process to keep clients coming back.✅ How to effectively rebook clients at checkout and increase conversion rates.✅ Proven techniques to build trust and strengthen relationships with your patients.✅ How to leverage automated reminders and personalization for higher rebooking success.✅ Smart retention strategies to keep clients engaged long-term.✅ The role of consistent communication in creating lasting client loyalty.And more!Make sure you tune in for expert tips to turn first-time clients into repeat visitors! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Renata Roddy of Roddy Med Spa ( https://roddymedspa.com/ )Renata Roddy is the owner of Roddy Med Spa in Danvers, MA. Renata and her team have built a reputation for delivering an exceptional patient experience, which is reflected in their impressive 5-star rating on Google. With a focus on safety, training, personalization, and delivering real results, Roddy Med Spa stands out in the industry.About Laura Smutz of Bold Confidence Aesthetics ( https://boldconfidentyou.com/ )Laura Smutz is the founder of Bold Confidence Aesthetics in San Diego, CA. She specializes in regenerative aesthetics, an innovative approach that enhances youthful structure and function by utilizing the body’s own innate systems for natural repair and healing. Bold Confidence Aesthetics is also proud to have a 5-star rating on Google.About Brooke and Michelle of Port St. Lucie Medical Wellness ( https://www.pslwellness.com/ )Brooke, an injector, and Michelle, an esthetician, are the professionals behind Port St. Lucie Medical Wellness in Port St. Lucie, FL. They focus on providing a holistic approach to healthcare and aesthetics, offering their patients a comprehensive, personalized experience. Like our other guests, their practice is also rated a perfect 5 stars on Google.Follow our guests on Instagram: https://www.instagram.com/roddymedspa/ https://www.instagram.com/boldconfidence_aesthetics/ https://www.instagram.com/pslmedicalwellness/…

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule On this episode, we're joined by attorney Courtney Walker, founder of Court Approved Aesthetics.( https://courtapprovedaesthetics.com/ )If you own or operate a Med Spa, staying on top of legal updates is crucial to protecting your business. This episode is packed with must-know information on GLP-1 regulations, non-compete agreements, and key compliance considerations for medical aesthetics practices!In this episode, we cover...✅ The latest GLP-1 legal updates and what they mean for med spas✅ The FTC’s stance on non-compete agreements and how state laws impact enforceability✅ Key elements of a legally sound non-compete for med spa providers✅ Common legal mistakes that could put your practice at risk✅ How to navigate restrictive covenants like non-solicitation agreements✅ Best practices for compliance and liability protection in medical aesthetics✅ How AI is being used for legal and compliance support in med spas& more!Don’t miss this essential discussion on legal strategies to safeguard your med spa!About Courtney Walker of Court Approved Aesthetics ( https://courtapprovedaesthetics.com/ )Courtney Walker is a powerhouse in innovation and strategy, bringing a wealth of experience in regulatory compliance, business strategy, and high-stakes decision-making. With a background that includes working with the Tennessee Governor's office, advising the TVA Board of Directors, and guiding private mergers and acquisitions exceeding $23 million, she has a deep understanding of navigating complex legal and business landscapes. Her expertise lies in helping leaders make informed, high-impact decisions that drive success.Follow Courtney on Instagram: https://www.instagram.com/courtapprovedaesthetics/ Resources from Courtney: https://courtapprovedaesthetics.com/ Smiley Aesthetics: https://smileyaesthetics.com/executives/courtney-d-walker-esq/…

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Small details in terms of strategy, offer framing, lead nurturing, graphic elements and more can have a DRAMATIC impact on the ROI and effectiveness of your med spas Facebook & Instagram Ads. Welcome to Episode 4 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to craft high-converting Meta (Facebook & Instagram) ad campaigns that drive consistent new patient bookings.✅ The secret to lowering customer acquisition costs with strategic, results-driven offers.✅ What works (and what doesn’t) in 2025 for med spa advertising—avoid common mistakes!✅ Why a strong, attractive offer is the key to scaling your med spa profitably.✅ How to target high-intent prospects and ensure your ads reach the right audience.& more!We also cover key benchmarks, ad strategies, and real-world case studies to help you fine-tune your Meta ad campaigns and maximize ROI.If you're spending money on ads but not seeing the return you want, this episode will give you the frameworks and tactics to turn your Meta ads into a patient-generating machine!…

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. This episode comes full circle as we welcome back Mary Beth Hagen, our very first podcast guest, to discuss one of the most critical challenges in the aesthetics industry. If you’re looking to build a strong, ethical, and talented provider team in your practice, this episode is a must-watch! In this episode, we talk about... ✅ How to recruit, retain, and develop top-tier injector talent for your med spa ✅ The key qualities of high-performing aesthetic providers ✅ The TITAN Aesthetic Screening Protocol and how it identifies top injectors ✅ Strategies to ensure patient safety and deliver natural results ✅ The importance of foundational training and peer education in aesthetics ✅ How to create a strong, ethical, and talented provider team ✅ Proven methods to enhance provider retention and practice success & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Mary Beth Hagen of TITAN Aesthetic ( https://www.titanaesthetic.com/ ) Mary Beth Hagen is the founder of TITAN Aesthetic, dedicated to supporting great injectors and practices in achieving the best patient outcomes. With a background at Galderma and Allergan, Mary Beth brings extensive expertise in both the clinical and business aspects of aesthetic injectables. Through TITAN Aesthetic, she helps identify and train the next generation of injectors, ensuring they have the skills, communication, and ethical foundation needed to thrive in the industry. Her mission is to elevate patient care by equipping providers with the right education, training, and ongoing support. Follow Mary Beth on Instagram: https://www.instagram.com/titan_aesthetic_mbhagen/ Training Resources from Mary Beth: mbhagen@titanaesthetic.com https://www.titanaesthetic.com/…

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Med Spa Marketing Masterclass: Automate Your Follow-Ups & Boost Bookings!Welcome to Episode 3 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to automate your lead nurture process to increase bookings and reduce no-shows.✅ The best tools, tactics, and follow-up sequences to maximize conversion rates.✅ Why most med spas lose leads—and how automation ensures every inquiry gets proper attention.✅ The importance of persistent, personalized follow-ups to turn “maybe” into “yes.”✅ How to structure your automation without overwhelming your team & more!We also cover strategies like using text-based follow-ups, leveraging social proof, and maintaining long-term engagement to capture leads even months after their initial inquiry.If you're struggling with no-shows, ghosted leads, or wasted ad spend, this episode is packed with practical insights to help your med spa convert more prospects into loyal clients!…

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. Today, we're joined by Lauren Nettles, our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, Lauren and I dive into strategies for converting first-time discount clients into long-term patients, improving patient consultations, and elevating the overall experience at your practice. We talk about... - Why patients who come in for discounts need a reason to return beyond price - How to create an exceptional patient experience that builds loyalty - The importance of in-depth education during consultations - Strategies for upselling ethically by addressing real patient concerns - How to build long-term treatment plans that increase retention and revenue - The role of patient intake forms in guiding effective consultations - Why educating patients leads to higher-value treatment plans & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Lauren Nettles of Med Spa Magic Marketing ( https://medspamagicmarketing.com/ ) With extensive experience managing online advertising for med spas nationwide, Lauren specializes in creating data-driven strategies that drive results. From Seattle to Miami and Boston to LA, she helps med spas maximize their ad performance and achieve measurable growth. Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/…

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Gina Graziano of Med Spa Matchmaker ( https://www.themedspamatchmaker.com/ ) If you're in the market to buy new equipment / devices for your med spa, this is a must watch! In this episode, we cover talk about... - The best time to buy and launch a new device in your med spa - How to market a new treatment before it even arrives - Avoiding common mistakes that delay ROI on new equipment - Smart budgeting strategies to ensure you can afford marketing after the device purchase - The importance of staff training, incentives, and patient education - How to get real, unbiased feedback on devices before investing - Proven ways to ensure your new treatment gains traction quickly & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Gina Graziano of Med Spa Matchmaker ( https://www.themedspamatchmaker.com/ ) Gina is the founder of Med Spa Matchmaker, where she transforms med spa concepts into thriving, high-performing practices. With a sharp eye for market trends and a strategic approach to branding, she helps med spas stand out in the competitive aesthetics industry. Renowned for her ability to separate hype from real opportunities, Gina is a trusted advisor to leading research firms like Alpha Insights and GLG, as well as private equity firms and financial institutions investing in aesthetics. Her expertise shapes the future of the industry, providing med spa owners with the insights and strategies they need to make smart, profitable decisions. Follow Gina on Instagram: https://www.instagram.com/medspa_matchmaker/ Training Resources from Gina: https://www.themedspamatchmaker.com/…

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren Nettles. Lauren is our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, we talk about... - How to improve Facebook and Instagram ads for med spas - Tips to cut your cost per lead and increase show-up rates - Why optimizing ads performance is crucial for ROI - Strategies for med spas to transition from organic to paid advertising - Common mistakes med spas make with online ads - Real examples of successful ad optimization techniques & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Lauren Nettles of Med Spa Magic Marketing With extensive experience managing online advertising for med spas nationwide, Lauren specializes in creating data-driven strategies that drive results. From Seattle to Miami and Boston to LA, she helps med spas maximize their ad performance and achieve measurable growth. Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/…

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to Episode 2 of our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. In this episode, we focus on: ✅ How ROI calculations work and why initial months may show low or negative ROI. ✅ The importance of optimizing customer acquisition costs while tracking retention for long-term success. ✅ Real-world examples demonstrating how attractive offers can significantly reduce acquisition costs. ✅ Balancing short-term profitability with long-term growth through high-ticket and recurring revenue services. ✅ Practical use of an ROI calculator to project growth and understand the financial impact of advertising campaigns. We also address common challenges like understanding the trade-offs between upfront revenue and retention, the role of offer attractiveness in cost efficiency, and why compounding growth is essential for sustained success. Whether you're an established med spa or just starting, this series will provide you with the insights you need to thrive in 2025. Don't forget to subscribe for the next part of this series!…