How can marketing transform high-tech industries and bridge the gap between engineering and sales? In this episode of The Hard Corps Marketing Show, I sat down with Andrew Greenhalgh, the Head of Marketing at Surrey Satellite, to explore how marketing plays a vital role in high-tech industries, particularly in space satellite manufacturing. Andrew shares his expertise on how integrating marketing into engineering-driven businesses is crucial for success, debunking the myth of "build it and they will come" and emphasizing the importance of effective marketing strategies. Andrew dives into the complexities of navigating long sales cycles, building relationships in technical product sales, and bridging cultural gaps in global business. He also highlights the power of storytelling, curiosity, and mentorship in driving business growth, and how aligning marketing, sales, and engineering can create better outcomes. In this episode, we cover: The importance of integrating marketing into engineering-driven companies Debunking the myth of ‘build it and they will come’ and the need for strategic marketing Navigating long sales cycles and relationship-building in technical sales Building effective marketing teams in engineering-focused companies Leveraging global insights and face-to-face interactions for business success If you're looking to bridge the gap between engineering, sales, and marketing in the high-tech sector, this episode is packed with actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Andrew: LinkedIn: https://www.linkedin.com/in/agreenhalgh/ Company website: https://www.sstl.co.uk/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Youtube: https://youtu.be/BwpbguzpmYo Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

Why might hiring junior sales reps be the best first step for scaling your business? In this episode of The Hard Corps Marketing Show, Casey reconnects with JP Rinylo, Founder & Principal Consultant at Starting Point Associates. They explore why hiring junior sales reps instead of senior VPs may be the key to successful scaling for early-stage B2B startups. JP explains the common pitfalls of relying too much on senior hires and highlights the benefits of investing in junior talent who can grow with your company. They also discuss the importance of creating strong foundational sales processes and pitch decks, aligning your team with company culture, and how to maintain a healthy work-life balance for long-term success. To wrap up, JP offers practical advice for CEOs and business owners on how to transition from founder-led sales to a scalable, sustainable growth model. In this episode, we cover: Why junior sales reps can be a smarter choice for early-stage B2B startups How building foundational sales processes and pitch decks drives growth The role of company culture in scaling sales efforts Tips for transitioning from founder-led sales to scalable growth If you’re looking to scale your business effectively, tune in for expert strategies and tips that will set you up for lasting success! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with JP: LinkedIn: https://www.linkedin.com/in/jprinylo/ Company website: https://www.startingpointassociates.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Youtube: https://youtu.be/LQhOBrhgCcs Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

How can building genuine customer relationships improve your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Wendy Lieber, CEO & Co-Founder of Content Bacon. Wendy brings her expertise in helping businesses shift from focusing solely on lead generation to fostering deeper, more meaningful connections with their customers. She shares key strategies for creating human-centered content and building long-term relationships. Wendy explains why simply pushing for more leads isn’t enough. She discusses the importance of understanding the customer journey and why appreciating your existing clients is just as crucial as attracting new ones. Wendy also dives into the value of adding personal touches, such as handwritten notes and gifts, and how mastering the basics can lead to more effective marketing. In this episode, we cover: Why building authentic relationships is key to long-term success How understanding the customer journey can enhance your marketing approach The power of thoughtful, human-centered content The impact of personal touches like handwritten notes and gifts The dangers of over-relying on automation in client interactions If you’re ready to take a more authentic, relationship-driven approach to marketing, this episode is full of tips that you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Wendy: LinkedIn: linkedin.com/in/wendylieber Company website: contentbacon.com LinkedIn Newsletter (“A Side of Bacon”): https://www.linkedin.com/newsletters/a-side-of-bacon-6945787769994559488/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Youtube: https://youtu.be/wBVCKT-329o Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business? In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table, discussing how businesses can move away from outdated metrics like Marketing Qualified Leads (MQLs) and Sales Accepted Opportunities (SAOs) to focus on revenue-driven goals. Janelle breaks down why aligning marketing and sales teams around common revenue objectives is crucial for success. She also delves into how AI is reshaping the marketing landscape, the importance of leveraging first-party website data for understanding intent signals, and how maintaining curiosity and embracing continuous learning are vital for personal and professional growth. In this episode, we cover: The shift from MQLs and SAOs to focusing on revenue-based KPIs The growing role of AI in marketing and its impact on strategy Why first-party website data is key to understanding customer intent The power of curiosity and continuous learning in career development Leadership insights: How empathy and empowerment play a role in shaping successful teams If you’re ready to redefine your marketing metrics and align your teams around real growth goals, this episode is packed with actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Janelle: LinkedIn: https://www.linkedin.com/in/janelleamos/ Company website: https://elevate-growth.com/ Twitter: www.x.com/JanelleAmos14 TikTok: https://www.tiktok.com/@janelleamos Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Youtube: https://youtu.be/PoH-JUV05ZY Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

How can a peer assessment system revolutionize employee performance evaluations? In this episode of The Hard Corps Marketing Show, Casey sits down with Dr. Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania and Co-Founder of Theta & Incompass Labs, to explore an innovative approach to improving employee performance evaluations. Dr. Peter Fader discusses the flaws in traditional performance measurements and introduces a new algorithm originally developed for grading student papers, now adapted for employee assessments. Dr. Peter Fader explains how this incentive-compatible peer assessment system works, correlating evaluations with employees' own performance. Used by companies like Hostelworld, the system measures employees on various dimensions such as productivity and cultural fit, ensuring honesty and accuracy. The discussion also touches on how AI can improve qualitative assessments, detect biases, and the broader implications of Employee Lifetime Value (ELTV) for team performance. In this episode, we cover: The flaws in traditional performance evaluations How the new peer assessment system works and its impact on employee performance The role of AI in reducing biases and enhancing qualitative assessments The concept of Employee Lifetime Value (ELTV) and its relevance to optimizing team performance If you're looking to optimize your company's performance evaluation system and drive better results with data-driven insights, this episode is packed with actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Peter: LinkedIn: https://www.linkedin.com/in/peterfader/ Twitter: https://twitter.com/faderp Theta Equity Partners: https://thetaclv.com/ Wharton School Website: https://marketing.wharton.upenn.edu/profile/faderp/ Customer Centricity Book: https://www.amazon.com/Customer-Centricity-Customers-Strategic-Essentials/dp/1613630166/ref=sr_1_2?keywords=Customer+Centricity%3A+Focus+on+the+Right+Customers+for+Strategic+Advantage&qid=1561730651&s=gateway&sr=8-2 Customer Centricity Implementation Book: https://www.amazon.com/Customer-Centricity-Playbook-Implement-Strategy/dp/1613630905/ref=sr_1_1?keywords=Customer+Centricity%3A+Focus+on+the+Right+Customers+for+Strategic+Advantage&qid=1561730749&s=gateway&sr=8-1 Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Youtube: https://youtu.be/H3gs-Q6yU7A Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

How can prioritizing employees and customers lead to long-term marketing success? In this episode of The Hard Corps Marketing Show, I had the privilege of sitting down with Drew Neisser, an award-winning marketing leader, author, thought leader, and Penguin-In-Chief of CMO Huddles. Drew shares his unique approach to marketing, built on the principles of continuous learning and experimentation. Throughout our conversation, he emphasizes the importance of focusing on employees and customers—not just prospective clients—when it comes to driving sustainable revenue growth and ensuring CMO longevity. Drew dives deep into several key strategies that have shaped his career, including the creation of customer advisory boards, fostering employee engagement, and leveraging the transformative power of generative AI in marketing. He also highlights the value of his community, CMO Huddles, where marketing leaders come together to tackle challenges and collaborate on solutions. In this episode, we cover: How prioritizing employees and customers can fuel long-term marketing success The role of customer advisory boards in shaping effective marketing strategies Why employee engagement is critical to building a thriving marketing culture The impact of generative AI on marketing innovation and efficiency How CMO Huddles offers a unique support system for marketing leaders If you're looking to elevate your marketing game and build a more sustainable career, this episode is packed with actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Drew: LinkedIn: https://www.linkedin.com/in/drewneisser/ Twitter: x.com/DrewNeisser Company website: https://cmohuddles.com/ Blog/Media Agency website: renegademarketing.com Book: https://www.amazon.com/dp/173721251X Podcast: https://renegademarketing.com/podcast/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/HcdcDgP-uPc Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

How can you build a successful board career and leverage your professional network? In this episode of The Hard Corps Marketing Show, Casey sits down with Naomi Kent, the Founder and CEO of The Boardroom Company . Naomi specializes in advising senior professionals on how to break into and thrive in boardroom roles. She shares valuable insights on how to build a board career and leverage your skills for success. Naomi discusses the importance of building a strong professional network, especially for those looking to secure board positions. She breaks down the misconception that CMOs can’t join boards and highlights the critical skills CMOs bring, including digital expertise, financial acumen, and crisis management. In this episode, we cover: How to build and maintain a professional network for board career success Why CMOs are valuable assets to boards and the skills they bring The personal and professional benefits of joining a board Naomi’s advice on preparing for board roles, including branding, confidence, and networking How boards strategically select members based on expertise and diversity of thought Naomi’s career journey and how taking opportunities can lead to greater growth If you're looking to take your career to the next level and explore board opportunities, this episode is packed with insights from one of the top experts in the field! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Naomi: LinkedIn: https://www.linkedin.com/in/naomikent/ Company website: https://theboardroomco.com/ Ways to Tune In: Apple Podcast: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Youtube: https://youtu.be/MSs6uVVnMiQ…

How can building genuine relationships transform your marketing strategy? In this episode, I sit down with Michael R. Drew, a serial entrepreneur and marketing expert who’s helped 131 books hit the New York Times Bestsellers list. Michael brings a refreshing perspective to marketing, emphasizing the importance of building real, lasting connections with your audience rather than relying on transactional sales tactics. He introduces the 12 Steps of Intimacy , a model adapted from zoologist Desmond Morris’s research on human relationships, showing how emotional connections can drive customer loyalty and long-term success. In this episode, we cover: Why understanding your audience and building authentic relationships is key to marketing success How the 12 Steps of Intimacy can be applied to deepen customer engagement The dangers of transactional marketing and how to avoid them Actionable tips for amplifying your voice and growing your influence How trust and long-term relationships create lasting value for your brand If you’re looking to shift from a sales-focused approach to one rooted in genuine connection, this episode is packed with insights to help you connect more meaningfully with your audience. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Michael: LinkedIn: https://www.linkedin.com/in/michaelrdrew/ Promote A Book website: https://www.promoteabook.com/ Book Retreat website: https://www.bookretreat.com/ Book: https://www.amazon.com/Pendulum-Generations-Present-Predict-Future/dp/B08XLJ8XCB Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

How can YouTube SEO and video strategy supercharge your content growth? In this episode of The Hard Corps Marketing Show, I sat down with Vicki O'Neill, a marketing strategist, thought leader, and video confidence coach. Vicki brings her expertise in helping creators and businesses maximize their YouTube presence, sharing key strategies for optimizing videos and building long-term growth on the platform. Vicki breaks down why simply uploading videos and walking away isn’t enough. She discusses the critical role of SEO in YouTube success, including the importance of strategic keyword use in your titles, descriptions, thumbnails, and transcripts. Vicki also dives into the power of creating engaging thumbnails, selecting the right tags and hashtags, and why aligning all video components is essential for strong SEO. In this episode, we cover: How SEO can boost your YouTube visibility and engagement Why optimizing titles, descriptions, and thumbnails is key to success The impact of analytics and how to re-evaluate thumbnails and titles post-upload Vicky’s new lead generation course designed to help businesses use YouTube to drive growth and sales If you’re ready to take your YouTube game to the next level, this episode is full of actionable insights you won’t want to miss! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Vicki: LinkedIn: https://www.linkedin.com/in/vickioneill/ OpusClip (Affiliate): https://www.opus.pro/?via=e5361c Website: https://www.vickioneill.com/ Podcast: https://videomarketingmadesimplepodcast.com/ Book: https://www.amazon.com/dp/B0D4CLJMS2 Bio Link: https://bio.link/vickioneill Youtube: https://www.youtube.com/vickioneill Twitter: http://www.twitter.com/vickioneill Instagram: https://www.instagram.com/vickioneill/# Facebook: https://www.facebook.com/VickiONeillCom/ Ways to Tune In: Apple Podcasts : https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible : https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify : https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher : https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts : https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Youtube: https://youtu.be/3gROfAf6Bm0 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

How can strategic partnerships and long-term relationship-building drive sustainable business growth? In this episode of The Hard Corps Marketing Show, I sat down with Zak Pines, VP of Partnerships at Formstack, to dive into the essential strategies for building and maintaining successful partner programs. Zak brings a wealth of experience and shares a fresh perspective on how to make partnerships work beyond just revenue share—focusing instead on creating joint value propositions that genuinely benefit customers. We also explore how AI is reshaping the way partner operations are scaled and how proactive engagement and continuous communication can turn a partnership into a long-term success. In this episode, we cover: The Three for Three Play: How shifting focus from revenue to value creation leads to stronger, more sustainable partnerships. Building long-term partnerships: Zak’s approach to proactive engagement, constant communication, and offering dedicated support to ensure mutual success. How AI is transforming partner operations, improving customer support, and making client transitions easier through automation. The importance of Zak’s "Go for it" philosophy—taking risks and prioritizing mutual value in partnerships. If you're looking to elevate your partner programs and build meaningful, long-lasting relationships that truly drive business growth, this episode is packed with insights you won’t want to miss! 🔔 Subscribe for more episodes on building successful business strategies and innovative partnership insights. Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Zak: LinkedIn: https://www.linkedin.com/in/zakpines/ Company website: https://www.formstack.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/ #PartnershipStrategies #BusinessGrowth #PartnerPrograms #RevenueShare #CustomerValue #AIandAutomation #SustainableGrowth #LongTermSuccess #AIinBusiness #BusinessPodcast #marketing #marketingstrategy #podcast #marketingpodcast…

How can strategic marketing partnerships and long-term planning drive sustainable business growth? In this episode of The Hard Corps Marketing Show, I sat down with marketing strategist and consultant Kyle Chumas, who brings over 15 years of experience to the conversation. We dive deep into the vital role marketing plays as a strategic partner in business success—not just a tool for driving sales. Kyle emphasizes the importance of long-term investment over short-term gains, cross-team alignment to meet business goals, and the value of market research in crafting effective strategies. We also discuss how AI is transforming marketing and the need to adapt strategies to better understand and engage your target audience. In this episode, we cover: Why marketing should be viewed as a key business partner, not just a sales function The role of market research and long-term strategy in business growth How AI and data can help marketers connect with their audience more effectively The power of patience, planning, and continuous learning for sustained success If you're looking to elevate your marketing strategy and create lasting business impact, this episode is packed with insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Kyle: LinkedIn: https://www.linkedin.com/in/kylechumas/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/ #MarketingStrategy #BusinessGrowth #MarketingConsulting #AIinMarketing #TargetAudience #SustainableGrowth #MarketingAdvice #HardCorpsMarketingShow #DigitalMarketing #MarketingTips #MarketingInsights #Entrepreneurship #GrowthMindset…

What’s the most important marketing metric your company uses to drive growth, and how does it align with your long-term goals? In this new episode of The Hard Corps Marketing Show, I sat down with Kevin Jaskolka, Senior VP of Marketing at Checkmate and an accomplished marketing executive with years of experience scaling SaaS companies. Together, we explored the most effective SaaS marketing strategies for companies at every stage of growth, from early-stage startups to those preparing for an IPO. Kevin discusses the critical milestones SaaS companies need to hit and the leadership needs that evolve as they scale. He shares insights on aligning marketing metrics like LTV (Lifetime Value) and CAC (Customer Acquisition Cost) with broader organizational goals, stressing why these metrics are far more valuable than vanity statistics. We also debunk the myth that marketing leadership tenures need to be short, and Kevin explains how to adapt your marketing strategy as the company grows. The conversation covers several key trends, including the rise of AI in marketing, the ongoing evolution of account-based marketing (ABM), and how SaaS companies can leverage these innovations to stay competitive. Kevin also offers practical advice for marketers and business leaders, discussing how to shift from founder-led sales to a more robust marketing and sales structure. He emphasizes the importance of continuous learning through books, podcasts, and white papers to stay ahead in a fast-paced industry. 🎧 Tune in to hear about: The milestones and leadership needs for SaaS companies at different growth stages Why LTV and CAC are critical for long-term marketing success How to adapt marketing leadership as your company scales The growing role of AI in marketing and its future impact The evolution of account-based marketing (ABM) and strategies to optimize it The importance of continuous learning for staying ahead in SaaS marketing Whether you're just starting your SaaS journey or preparing for IPO, this episode is packed with valuable insights to help you scale your marketing efforts, align your metrics, and stay competitive in the rapidly evolving SaaS landscape. 🔔 Don't forget to like, subscribe, and hit the bell icon for more expert advice and actionable tips from top marketing leaders! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Kevin: LinkedIn: https://www.linkedin.com/in/kevinwjaskolka/ Company website: https://www.itsacheckmate.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/ #SaaSMarketing #MarketingStrategy #GrowthMarketing #AccountBasedMarketing #AIinMarketing #MarketingLeadership #ContinuousLearning #MarketingMetrics #DigitalMarketing #BusinessGrowth #MarketingInnovation #MarketingTips #HardCorpsMarketing #Podcast…

In this insightful episode of The Hard Corps Marketing Show, I sat down with Steve Gradman, a seasoned marketing expert and consultant at Crews & Co., with a rich background spanning SMBs, fintech, crypto, web3, edtech, and gaming industries. Together, they explore the dynamic evolution of performance marketing and its shifting landscape. Steve emphasizes the critical importance of building authentic customer relationships and avoiding #DisconnectedMarketing — where brands rely too heavily on automated, AI-driven strategies that can create a gap between them and their audience. He cautions that while AI has its place, it’s essential to maintain a human touch and focus on creating genuine connections with customers. Steve also discusses how understanding and leveraging Ideal Customer Profiles (ICPs) can revolutionize marketing efforts, particularly when it comes to expanding into niche markets and refining target audiences. Steve highlights a key turning point in marketing: the diminishing returns of traditional performance marketing tactics and the growing need for more personalized, relationship-driven approaches. He offers valuable insights on how marketers can adapt to these changes and leverage new strategies to stay competitive in an increasingly crowded and digital-first world. Drawing from his own diverse career, from the auto industry to high-impact roles in leading tech and gaming companies, Steve shares practical advice for marketers seeking to future-proof their strategies. Whether you’re in B2B, B2C, or emerging sectors like web3 and crypto, Steve’s journey and expertise provide actionable takeaways for anyone looking to navigate the ever-evolving marketing landscape. 🎧 Tune in to hear about: The evolution of performance marketing and where it’s headed Why authentic connections matter more than ever The power of Ideal Customer Profiles (ICPs) in niche marketing Why traditional marketing tactics are seeing diminishing returns Practical strategies for marketers in the fintech, crypto, web3, edtech, and gaming industries If you're a marketer or business owner looking to stay ahead of the curve and drive meaningful results, this episode is packed with must-know insights to elevate your marketing strategy in 2025 and beyond. 🔔 Don't forget to like, subscribe, and hit the bell icon for more expert advice and actionable tips from top marketing leaders! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Steve: LinkedIn: https://www.linkedin.com/in/stevegradman/ Company website: https://www.crewsandco.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

Are in-person events still relevant in 2025? In this episode, I sit down with Nick Peddle, VP of Marketing and Growth at SightView Software, to talk all things event marketing, brand representation, and the importance of customer relationships. We break down why relying solely on virtual events and not making the effort to meet customers in person can lead to #DisconnectedMarketing—and why in-person events like trade shows and conferences are still essential in 2025, even post-pandemic, and how they can drive real business growth. Nick shares his impressive success stories, like building a $2M pipeline and increasing organic traffic by 50%. He also debunks the myth that live events are a thing of the past, offering insights into effective pre- and post-event strategies, the challenges of rebranding, and how genuine connections with customers can make all the difference. If you're in marketing or looking to improve your event strategy and customer engagement, Nick’s practical advice will help you take your efforts to the next level. Key Topics Covered: Importance of brand consistency across all customer interactions Why live events still matter in 2025 Tips for building a successful event marketing strategy The power of personal connections in business growth How to effectively rebrand your company Don't miss out on these expert insights—subscribe for more marketing tips and tricks, and let’s keep the conversation going in the comments below! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Nick: LinkedIn: https://www.linkedin.com/in/nicholas-peddle-nola/ Company website: http://www.sightview.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/ #Marketing #EventMarketing #CustomerEngagement #BrandRepresentation #LiveEvents #TradeShows #MarketingStrategy #Rebranding #BusinessGrowth #MarketingTips #HardCorpsMarketingShow…

In this action-packed episode of The Hard Corps Marketing Show , I sit down with Steve Bonadio, VP of Global Marketing at Tive, to uncover the truth behind common misconceptions in B2B marketing. Steve, with over 25 years of experience, dives into the real challenges marketers face, including the overhyped promises of ABM (Account-Based Marketing) platforms, and the importance of focusing on orchestration, data quality, and a back-to-basics approach. One of the key takeaways in this episode is how relying too heavily on ABM platforms and Martech tools can lead to disconnected , siloed marketing efforts that fail to connect with the customer journey. Steve emphasizes the critical need for a more integrated, human-centered approach to marketing — one that focuses on orchestration, clear messaging, and truly understanding your Ideal Customer Profile (ICP). We explore key topics like: The truth about ABM platforms: Overpromised, underdelivered? The power of marketing orchestration and data quality Building a strong foundation with your Ideal Customer Profile (ICP) The evolving Martech landscape and where to focus your efforts Real-world advice for refining your B2B marketing strategy Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights, candid opinions, and strategies to help you elevate your B2B marketing game. 🔑 Key Takeaways: How to build a marketing strategy that truly works Why data quality and orchestration matter more than ever How to leverage the right tech stack for maximum impact Real talk about ABM, ICP, and the future of B2B marketing Don’t miss this deep dive into the realities of B2B marketing and how to avoid common pitfalls. Hit play and get ready to transform your approach to marketing! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Steve: LinkedIn: https://www.linkedin.com/in/stevebonadio/ Company website: http://www.tive.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/ #B2BMarketing #ABMMarketing #MarTech #MarketingStrategy #DigitalMarketing #CustomerJourney #MarketingOrchestration #DataQuality #MarketingAutomation #MarketingInsights #B2BLeadGeneration #BusinessGrowth #MarketingPodcast #SalesAndMarketing #MarketingTips #TechInMarketing #MarketingTransformation #HardCorpsMarketingShow…