How does pharma market access fit into HCP engagement strategies? What does it take to improve your field team’s effectiveness and build your brand share? The BAM Effect helps pharma marketers and sales reps stand out and level up their brand’s market access pull-through to drive radical Rx growth. Each week you’ll get an exclusive look at HCP survey data, actionable pharma marketing tips, and real-world examples from pharma sales veterans. We’ll answer your questions, get your team fired up, and help you revolutionize your pharma brand marketing strategy from launch to long-term growth.