Web Design MBA podcast

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Web Design MBA

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Unlocking The Power of GREAT Relationships for Business Success 29:25

11 hours29:25

29:25

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA, we delve into the immense value of building strong relationships and how it impacts your business success. Understanding the concept, 'your network determines your net worth,’ we break down the key elements that make a relationship great using the acronym 'GREAT.' We explore the principles of giving, reciprocity, empathy, attention, and the importance of time. Through personal anecdotes and practical advice, this episode aims to help you leverage relationships for long-term business growth. Whether you're watching on YouTube or listening to the audio, it's packed with insightful wisdom that can transform your approach to business and life. 00:00 The Power of Relationships in Business 04:12 The Importance of Adding Value 08:19 Understanding Giving in Business 19:10 The Role of Reciprocity 22:07 Empathy and Communication 23:29 The Significance of Attention 26:16 The Value of Time in Relationships 27:59 Conclusion and Final Thoughts…

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Web Design MBA

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[REVISITED] 5 Advantages of Subscription Web Design Over Traditional Pricing Models 19:09

8 napja19:09

19:09

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!…

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Web Design MBA

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I Work Less and Get More Done — Here’s My Daily System 26:28

15 napja26:28

26:28

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, I’m sharing 10 productivity hacks that have helped me get more done as a web designer, entrepreneur, and agency owner—without burning out. From using automatic time blocking (08:00) to delegating outcomes (13:00), checking email just once per day (19:00), and even listening to soundscapes instead of music to stay focused (03:00)—these are the real-world strategies that work. I’ll also show you how hiring early (11:00), using long-form writing (16:00), and spotting systemization opportunities (20:00) can transform your workflow. If you want to do more of the right things and less of the wrong ones, this one's for you. 00:00 - Intro & what productivity really means 03:00 - Hack #1: Soundscapes for focus 05:00 - Hack #2: Checklists & SOPs 08:00 - Hack #3: Automatic time blocking with Flow Savvy 11:00 - Hack #4: Hiring early 13:00 - Hack #5: Delegating outcomes, not tasks 16:00 - Hack #6: Long-form writing - meetings 18:00 - Hack #7: Focus modes to block distractions 19:00 - Hack #8: Check email once a day 20:00 - Hack #9: Systemization opportunity awareness 25:00 - Hack #10: Read about productivity 26:00 - Wrap-up & Substack mention…

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Web Design MBA

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[REVISITED] How to Start Charging More for Web Design Projects 24:23

22 napja24:23

24:23

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design podcast, we delve into strategies for increasing your web design rates and eliminating the mindset blocks that hold you back. Starting with the importance of mindset, we discuss the concept of limiting beliefs vs. liberating truths and how journaling can help you identify and overcome these barriers. We also explore the significance of financial investment, advising how to handle projects either at full price or for free and highlighting the emotional investment tied to financial commitment. Finally, we offer practical advice on incrementally raising your rates, calculating your costs, and leveraging subscription models to create sustainable income. Tune in for actionable steps to enhance both your mindset and your business profitability. 00:00 Introduction and Podcast Overview 02:01 Sponsorship and Course Promotion 02:52 Mindset: The Key to Charging More 04:22 Overcoming Limiting Beliefs 07:24 Value Creation and Market Value 12:17 Financial Investment and Emotional Buy-In 16:24 Practical Strategies for Pricing 23:16 Conclusion and Final Thoughts…

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Web Design MBA

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The Simple Content Strategy That Will Transform Your Web Design Business 17:25

28 napja17:25

17:25

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA Podcast, I’m diving into why content creation is a game-changer for web designers looking to grow their business. I’ll break down the simple 3-step content strategy that can help you get more clients, build trust, and drive monetization. You’ll learn why attention is everything, how to build an email list, and why consistency is key. If you’ve been struggling with getting noticed, this episode is your permission slip to start creating content today! 00:00 - Introduction 02:30 - Why Most Web Designers Struggle with Getting Work 06:00 - The Power of Content Creation 09:15 - Attention, Retention, and Monetization Explained 12:00 - Simple Action Steps You Can Take TODAY 15:30 - How to Build Trust with Your Audience 18:00 - Why Email Marketing Still Rules 20:00 - Final Thoughts & Call to Action…

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Web Design MBA

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I Made These Unconventional Deals and Got More Clients 22:23

6 weeks22:23

22:23

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA Podcast, I’m diving into the Spring 2025 edition of my "How I Got My Last Five Clients" series. Instead of focusing on theory, I’m sharing the actual, behind-the-scenes details of how I landed my most recent clients—giving you real insights into the projects, the lessons learned, and how I made these connections. From an unconventional Airbnb-style booking site to a Christian apologetics ministry, I’m sharing how networking, building relationships, and sometimes even making unconventional deals have helped grow my business. Tune in to hear the specifics and grab practical lessons you can apply to your own web design journey. Timestamps: 00:00 – Intro to the episode and the "How I Got My Last Five Clients" series 03:10 – Client #1: Entertainment media company (metaverse music videos) 10:30 – Client #2: Pool booking business 16:45 – Client #3: AI tool e-commerce project 22:55 – Client #4: Medical training organization 28:00 – Client #5: Christian apologetics ministry 35:00 – Key lessons from these clients and the importance of community in business…

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Web Design MBA

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The 5C's of Attractive Marketing 37:40

7 weeks37:40

37:40

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, I break down the 5C's of Attractive Marketing—a framework designed to help web designers and agency owners attract clients instead of chasing them. I share personal experiences, mindset shifts, and practical steps to implement these five key strategies: Create, Consistently, Call to Action, Culture, and Community. If you’re looking to build a predictable client acquisition system, this is for you! Timestamps: [00:00] Introduction & personal journey [02:00] The problem with unpredictable marketing [06:00] Mindset limitations holding you back [15:00] The 5C’s explained [30:00] Common mistakes & how to avoid them [35:00] Final thoughts & next steps 🔗 Join the Web Design MBA Newsletter: webdesignmba.substack.com…

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Web Design MBA

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Why You’re Not Getting Clients (And How to Fix It Fast) 16:55

8 weeks16:55

16:55

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Why do some business owners succeed while others struggle? In this episode, I reveal the mindset shift that can change everything: Activity equals Opportunity. I share personal insights, practical strategies, and actionable tips to help you break through and start seeing real results in your web design business. Plus, I outline three activities that don't generate opportunities—and three that do! Timestamps: 00:00 - Introduction & the key question 02:15 - Why "80% done is 100% awesome" 05:40 - The power of massive action in business 08:10 - Activity vs. opportunity: What really works 12:45 - Three time-wasting activities to avoid 16:30 - Three high-impact activities for success 21:00 - A simple system to create opportunities 24:15 - Final thoughts & next steps 🚀 Need help growing your web design business? Book a free coaching call: webdesignmba.com/coaching…

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Web Design MBA

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Stop Working for Free! 27:36

9 weeks27:36

27:36

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of The Web Design MBA , I dive into the game-changing concept of paid discovery -why you should stop doing it for free and start charging for your time. I break down the biggest mistakes web designers make, how to eliminate tire-kicker clients, and why this simple shift can boost your income. Plus, I share real-world strategies to integrate paid discovery into your sales process. Don’t miss this one! Timestamps: 00:00 – Welcome & why discovery matters 01:00 – Why clients always ask, "What does a website cost?" 05:00 – The hidden cost of free discovery 10:00 – How paid discovery filters serious clients 15:00 – Why paid discovery is an easy sale 20:00 – How to implement it in your business today 25:00 – What to charge for paid discovery 27:00 – Final thoughts & free coaching opportunity 🔗 Need help implementing this? Book a free 50-minute coaching call: webdesignmba.com/coaching…

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Web Design MBA

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Why I Never Let Go of This Process (Even During Hard Times) 20:40

10 weeks20:40

20:40

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, I’m diving into the heartbeat process-the simple, yet powerful method that keeps my web design business running smoothly. Whether you're a solo designer or scaling a team, this process has helped me stay organized, keep projects on track, and avoid chaos. I’ll break down how I use it, why it works, and why it’s a game-changer for web designers. 00:00 - Introduction to the Heartbeat Process 02:30 - The struggle: "Where does everything stand?" 04:45 - Why simple project management tools are key 06:10 - The importance of subjective vs. automated updates 08:20 - The Heartbeat Process: A tool to keep you organized 10:50 - How the Heartbeat Process helps solo operators and agencies alike 13:15 - Adapting the Heartbeat Process for weekly check-ins 15:30 - Who should write the Heartbeat? Project Managers or Assistants 17:00 - What goes into a Heartbeat update? 19:25 - The benefits: Staying grounded, managing multiple projects 22:00 - Using Basecamp alongside the Heartbeat for project tracking 25:10 - The “Move the Needle” tool and its role in tracking project status 28:15 - The Hill Chart and Weekly Check-Ins in Basecamp 30:00 - How the Heartbeat Process keeps the business ‘pulsing’ 32:10 - Why you should implement this process before scaling 34:50 - Final thoughts: Implementing the Heartbeat to improve your business flow…

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Web Design MBA

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Dealing with Overwhelm and Anxiety in Your Web Design Business 26:30

11 weeks26:30

26:30

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA podcast, I share an update on my unexpected break and return with insights on dealing with overwhelm and anxiety in your business. After losing my biggest client, I discuss how I bounced back by closing several new deals and taking on coaching clients. I emphasize the importance of sharing true experiences, staying relatable, and not portraying myself as an unattainable guru. The episode dives into handling mental health struggles, the illusion of control, saying no for a season, and the value of having a support system. I also highlight focusing on effective inputs, identifying what's working, and the power of locking in to move forward with determination. If you're dealing with stress or uncertainty in your web design business, this episode offers practical advice and encouragement to help you navigate these challenges. 00:00 Welcome Back to the Web Design MBA Podcast 01:06 Overcoming Setbacks and Finding Success 02:05 The Importance of Honesty and Real Experience 03:14 Dealing with Overwhelm and Anxiety 04:45 Lessons from Russell Brunson 05:57 Personal Struggles and Client Challenges 13:05 Strategies for Managing Anxiety and Overwhelm 16:06 The Year of Saying No 17:51 Building a Support System 20:56 Focusing on What Works 23:45 Locking In and Moving Forward 25:41 Conclusion and Invitation for Coaching…

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Web Design MBA

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I Lost My Biggest Client (Here's What I Learned) 26:41

20 weeks26:41

26:41

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this very REAL episode of the Web Design MBA podcast, I share some recent challenging news about losing my biggest client, which accounted for a significant portion of my income. I discuss the importance of being real and transparent about the struggles we face as business owners. You'll learn about the risks of having too many eggs in one basket, the necessity of having data to back up your value, and the importance of maintaining strong client relationships, even when contracts end. I'll also provide actionable advice on how to handle such situations and ensure your business's financial stability. Join me as I share lessons from the trenches to help you build and sustain a successful web design business. 00:00 Welcome to the Web Design MBA Podcast 00:29 A Real Episode: Facing Bad News 02:08 Losing the Biggest Client 05:13 Lessons Learned from Losing a Client 10:31 Adapting and Moving Forward 15:20 Practical Advice for Web Designers 25:11 Final Thoughts and Future Plans…

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Web Design MBA

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RANT: Don’t Ghost Your Clients!! 9:04

22 weeks9:04

9:04

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA podcast, we dive into the critical issue of ghosting clients. I discuss why it's vital for web designers to maintain communication and professionalism with their clients at all times. You'll learn the negative impacts that ghosting can have on your business reputation and how to handle difficult client situations appropriately. Remember, your success as a web designer hinges on your ability to keep clients happy and engaged. Join me for some real talk on the importance of professionalism and client communication. 00:00 Introduction and Warm Welcome 00:37 The Importance of Not Ghosting Clients 02:39 Handling Client Expectations and Pricing Issues 06:03 Professionalism in Client Relationships 07:41 Conclusion and Final Thoughts…

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Web Design MBA

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How to get started in web design without a portfolio... 18:58

23 weeks18:58

18:58

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA podcast, we discuss a common problem faced by beginner web designers: establishing a portfolio without prior client work. If you're starting out and find yourself stuck in the portfolio conundrum, this episode provides actionable steps to build a credible portfolio and boost your web design business. 00:00 Introduction and Episode Overview 01:29 The Portfolio Dilemma for Beginners 03:29 Working for Free: Building Your Initial Portfolio 06:08 Creating Real Fake Sites 10:19 Networking in High Trust Environments 12:31 Honesty and Confidence in Your Skills 13:24 Being Helpful in Facebook Groups 14:58 Pro Tips: Case Studies and Portfolio Insights 17:12 Conclusion and Final Thoughts…

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Web Design MBA

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Mastering Client Onboarding: Impress and Retain Web Design Clients 21:55

24 weeks21:55

21:55

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA podcast, focus specifically on creating an effective onboarding process. We explore how a solid onboarding system can significantly improve client satisfaction, build trust, and streamline the project management process. If you this right, it should lead to more consistent referrals, too! 00:00 Welcome to the Web Design MBA Podcast 00:47 Engaging with Audience Questions 01:28 The Importance of Onboarding in Web Design 01:57 Psychology and Marketing in Onboarding 04:11 Effective Onboarding Tactics 06:56 Creating a Repeatable Process 10:04 Basic Elements of Onboarding 19:17 Practical Steps to Implement Onboarding 21:01 Conclusion and Next Steps…

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Web Design MBA

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What kind of content should web designers create? 24:27

25 weeks24:27

24:27

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In the first episode of the Web Design MBA Podcast, I introduce the rebranded podcast and talk about what kind of content web designers should create to effectively market their services. Topics include case studies, frequently asked questions (FAQs), and continued success pieces, along with examples and practical advice on how to leverage these content types. 00:00 Welcome to the Web Design MBA Podcast 00:57 Exciting Announcements and New Offerings 01:37 YouTube Housekeeping and Engagement Tips 03:48 Content Creation for Web Designers 10:51 The Power of Case Studies 14:42 Answering Frequently Asked Questions 19:39 Creating Continued Success Pieces 23:05 Conclusion and Final Thoughts…

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Web Design MBA

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I'm (Almost) Back 7:02

29 weeks7:02

7:02

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, I’m back after a short break and wanted to thank you all for being so patient. I’ve got some exciting updates to share, including the rebranding of the podcast from ‘Subscription Web Design’ to ‘Web Design MBA.’ Moving forward, I’ll be diving into topics like subscription models, scaling your agency, and systems management. I’m also working on a new website and brand to match this fresh direction, with a big focus on delivering practical, real-world advice. I’m aiming to fully relaunch by the first Thursday in November! 00:00 Introduction and Welcome Back 00:42 Rebranding Announcement 01:08 Focus Areas: Subscriptions, Scaling, and Systems 02:21 New Podcast Name: Web Design MBA 02:52 Current Progress and Future Plans 03:42 Staying Relevant and In the Trenches 05:25 Upcoming Launch and How to Stay Connected 06:11 Conclusion and Final Thoughts…

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Web Design MBA

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Reimagining Our Brand 22:10

37 weeks22:10

22:10

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, we announce significant changes coming to the Subscription Web Design podcast and business. We're transitioning into a reimagined brand called 'the WebMBA' to better help web designers apply business principles to their work. Key updates include shifting from group to one-on-one coaching, introducing a $4.99/month community membership through Basecamp, and expanding our course offerings. Join us as we make these exciting pivots, and prepare for the future of web design with a solid business foundation. Stay tuned for our return after a brief hiatus for rebranding! 00:00 Introduction and Special Announcement 00:17 Reflecting on the Journey So Far 01:01 Reimagining the Podcast and Business 01:48 Expanding Beyond Subscription Web Design 08:07 Introducing the WebMBA 10:56 Changes to Mentorship and Coaching 15:36 Community and Basecamp Access 19:21 Focus on Courses and Future Plans 24:00 Conclusion and Next Steps…

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Web Design MBA

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[Revisited] 5 Advantages of Subscription Web Design Over Traditional Pricing Models 19:37

38 weeks19:37

19:37

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!…

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Web Design MBA

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The Simplest Marketing Framework (That WILL Work) 6:38

39 weeks6:38

6:38

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, discover a remarkably simple yet powerful marketing framework inspired by the book 'Lean Marketing.' Steve, an avid reader and marketing expert, introduces the 'What, When, Who' strategy—an easy-to-follow method to streamline your marketing efforts for consistent, repeatable results. Learn how to organize and manage your marketing activities with just three columns on a spreadsheet or piece of paper. This user-friendly approach is perfect for solo entrepreneurs and small businesses starting out and looking to delegate tasks as they grow. Implement this straightforward system and watch your marketing efforts flourish over time. 00:00 Introduction to a Simple Marketing Strategy 00:22 The Power of Reading and Lean Marketing 01:38 Introducing the What, When, Who Framework 02:29 Implementing the Framework in Your Business 04:31 Adapting and Delegating Tasks 05:43 Final Thoughts and Encouragement…

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Web Design MBA

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STOP Offering (Just) Website Design 9:49

40 weeks9:49

9:49

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this video, discover why shifting from merely offering website design to providing comprehensive business solutions can transform your web design business. Learn how focusing on solving clients' problems, embracing subscription-based marketing services, and creating compelling sales pitches can lead to increased client satisfaction and business growth. We discuss practical strategies, such as defining your service menu or using intentionally vague retainers, and the importance of separating marketing services from web design agreements. Tune in to find out how to grow your impact and income by evolving beyond traditional web design. 00:00 Introduction: Beyond Just Website Design 00:13 The Shift to Problem-Solving Solutions 02:14 Subscription-Based Marketing Services 02:26 Choosing the Right Services for Your Clients 03:23 Building a Team and Outsourcing 04:16 Getting Started: Frameworks and Retainers 04:22 Defining Your Service Menu 05:59 Intentionally Vague Retainers 07:16 Sales Pitches for Different Approaches 08:08 Pricing and Invoicing Tips 09:46 Conclusion: Growing Your Business and Impact…

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Web Design MBA

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Will AI DESTROY Website Design Forever? 9:34

41 weeks9:34

9:34

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design Podcast, we address the growing concerns among web designers about the impact of AI on their jobs and industry. We reflect on the historical pace of technological advancement and emphasize the importance of adapting to AI-driven tools to stay competitive. While acknowledging AI's rapid evolution, we explore its role in making businesses more efficient and the potential for creative new business models. By focusing on innovative and advanced web solutions, designers can safeguard their careers in the near future. Tune in to learn how to embrace AI as a powerful ally rather than a threat. 00:00 Introduction: Is AI Taking Over Web Design? 00:17 The Impact of AI on Technology and Innovation 01:26 Adapting to AI: No Do-Overs 02:53 The Future of Web Design in the Age of AI 03:43 AI as a Tool for Web Designers 05:44 Staying Ahead: Using AI to Your Advantage 07:29 Creative Business Models and AI 08:06 Conclusion: Planning for the Future…

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Web Design MBA

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Unlock the Secrets of White Labeling with FocusWP’s Stephanie Hudson! 1:28:09

42 weeks1:28:09

1:28:09

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design Podcast, we have a deep and engaging conversation with Stephanie Hudson, co-founder of FocusWP, and explore the world of white label services. Discover how white labeling can benefit agency owners and freelancers by freeing up time and enhancing business offerings. Learn from Stephanie's unique approach to subscription web design through 'website leasing.' Additionally, we discuss subscription-based design models, with insights from DesignJoy's high-cost, low-interaction formula, and the evolving impact of AI on web development. Tune in for practical advice and innovative strategies to help you stay ahead in the dynamic landscape of web design and development. 00:00 Introduction and Guest Welcome 00:41 Defining White Label Services 01:28 Focus WP: Who We Serve 02:46 Understanding White Label Work 03:51 Challenges and Benefits of White Labeling 06:09 Business Principles for Web Designers 09:21 Starting Focus WP: The Origin Story 12:46 Expanding Services and Team Dynamics 17:20 The Importance of Delegation 35:46 Becoming a White Label Partner 51:00 Generalist Budget Version 51:45 Marketing and Niche Websites 53:08 White Label Relationships 53:37 Rebranding and Business Structure 55:38 Subscription vs. Lease Model 56:10 Recurring Revenue Strategies 01:19:58 AI and the Future of Web Design 01:28:34 FocusWP Services and Conclusion Bonus Link: https://focuswp.co/swd2024/…

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Web Design MBA

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3 Roles Every Web Design Entrepreneur Must Master 13:03

43 weeks13:03

13:03

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design Podcast, we explore how to approach web design like a 'choose your own adventure' game. This insightful discussion will delve into the critical roles a business owner must play: technician, manager, and owner. We'll touch on the teachings of Michael Gerber's 'The E Myth Revisited,' emphasizing the need for intentional decision-making and strategic business management. You’ll learn how to balance these roles, avoid common pitfalls, and structure your business for growth and profitability. Whether you're a solo entrepreneur or aspiring business owner, this episode will provide you with valuable strategies to make your web design business thrive. 00:00 Introduction to Subscription Web Design Podcast 00:05 The Choose Your Own Adventure Approach to Web Design 01:15 The Importance of Reading 'The E Myth Revisited' 02:26 Understanding the Three Roles in Your Business 04:48 Applying the Three Roles to Web Design 07:46 Balancing Your Time Across Roles 08:38 Deciding Your Long-Term Role in the Business 11:21 The Impact of Your Role on Pricing 12:46 Conclusion and Final Thoughts…

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Web Design MBA

1
How I Failed in Web Design 15:03

44 weeks15:03

15:03

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design Podcast, we dive into the invaluable lessons learned from failures in the web design business. Discover the top three mistakes to avoid: not diversifying income sources, inconsistent use of the Profit First method, and lacking a concrete marketing plan. Learn how these pitfalls impacted my journey and get actionable advice to sidestep them in your own business. Plus, find out the importance of journaling for mental clarity and the benefits of the Profit First financial approach. Tune in and equip yourself with strategies to succeed in subscription web design! 00:00 Introduction and Importance of Failure 03:01 Lesson 1: Diversifying Income Streams 06:47 Lesson 2: Consistency with Profit First 11:27 Lesson 3: Creating a Marketing Plan 15:10 Conclusion and Final Thoughts…

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Web Design MBA

1
Stop Believing These LIES About Web Design 17:18

45 weeks17:18

17:18

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of Subscription Web Design, we're diving into five common false beliefs that keep web designers struggling financially. Drawing from years of experience, we'll explore why many web designers find it hard to make ends meet and the mindset shifts needed to break free from this cycle. From the myth that there aren’t enough clients, to the trap of trying to be everything to everyone, we challenge these misconceptions head-on. We also discuss the importance of thinking like a business owner and not just a creative, as well as the need for proactive marketing and relationship building. Join us to debunk these myths and start steering your web design business toward financial stability. 00:00 Introduction and Episode Overview 00:23 The Reality of Being a Web Designer 03:22 False Belief #1: Not Enough Clients 07:34 False Belief #2: Being Everything to Everyone 08:44 False Belief #3: Gurus Are Always Right 11:57 False Belief #4: Web Design Isn't Like Other Businesses 15:03 False Belief #5: Telling People What You Do Is Enough 17:11 Conclusion and Final Thoughts…

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Web Design MBA

1
The Entire Process from Discovery to Launch 20:58

46 weeks20:58

20:58

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Join us in this episode of Subscription Web Design as we walk you through the entire process of taking a web design project from the initial client agreement to final delivery and case study creation. Learn key steps including the discovery call, paid discovery, contract signing, project management setup, designing, building, and finalizing the website. Whether you're a complete beginner or looking to refine your process, this guide offers insightful tips and practical advice to help you succeed in your web design business. 00:00 Introduction and Episode Overview 01:20 Starting with the Discovery Call 05:07 The Importance of Paid Discovery 08:13 Contract and Initial Setup 10:30 Project Management and Execution 17:55 Finalization and Launch 19:44 Case Study and Conclusion…

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Web Design MBA

1
5 Advantages of Subscription Web Design Over Traditional Pricing Models[REVISTED] 19:37

47 weeks19:37

19:37

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!…

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Web Design MBA

1
Why You MUST Productize Your Web Design Services 8:43

48 weeks8:43

8:43

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Join me on this episode of Subscription Web Design as I explore the concept of productizing in the web design world. We'll break down what productizing means, its benefits, and how it can transform your business model from unpredictable feast and famine cycles to consistent, recurring revenue. Whether you're new to the idea or looking to refine your approach, this episode offers practical insights and actionable advice to help you decide if productizing is right for you. 00:00 Introduction: Understanding Productizing 03:15 What Productizing Is and Is Not 06:50 Consequences of Not Productizing 12:30 Benefits of a Productized Service 15:45 Our Journey to Productization 19:30 Productizing for Consistent Value Delivery 22:40 Pricing Strategies for Productized Services 28:15 Flexibility and Scaling with Productizing 30:50 Should You Productize? My Recommendation 34:00 Wrap-Up and Final Thoughts Tune in to learn how productizing can help you build a thriving, recurring revenue-based web design business. Don't miss this chance to take your business to the next level!…

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Web Design MBA

1
Why Monthly Subscriptions Are Better for Your Web Design Business! 7:26

49 weeks7:26

7:26

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, I tackle a common question: should you charge monthly or annually for subscriptions? I break down the pros and cons of each approach, sharing personal insights and strategies. We delve into the subscription mindset, the importance of consistent service, and why I favor monthly billing. Whether you’re a seasoned web designer or just starting out, this episode will help you make an informed decision about your subscription model. Timestamps: 00:00 Introduction and Technical Setup 00:52 Charging Monthly vs. Annually: The Debate 04:06 Understanding the Subscription Mindset 08:42 The Importance of Consistent Service 12:45 Why Monthly Billing Works Better 17:20 Addressing Client Decision Fatigue 22:05 The Value in Ongoing Attention and Service 27:18 Flexible Models and Client Needs 31:50 Conclusion: Choosing the Best Approach…

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Web Design MBA

1
The question I get asked the most 12:56

50 weeks12:56

12:56

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, I dive deep into the age-old debate: should you niche down or remain a generalist in your web design business? Join me as I explore the pros and cons of each approach and share personal insights from my own journey. Discover why starting niche might be the key to long-term success and how it opens doors to new opportunities you never imagined. Whether you're a seasoned designer or just starting out, this episode will help you navigate the path to profitability and fulfillment in the world of web design. Tune in now and take your business to the next level! 00:00 Introduction: Setting the Stage 04:12 Starting Scenario: Niche vs. General 08:30 The Problem with Generalizing in Today's World 12:45 The Power of Specialization 17:20 Leveraging Niche Expertise for Lead Generation 22:05 Productizing Your Niche Knowledge 27:18 Doing Both: Niche and General Business Models 31:50 Conclusion: Choosing the Right Path Forward…

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Web Design MBA

1
A Guaranteed Way to Sell More Websites 22:40

50 weeks22:40

22:40

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. What if you could guarantee you’d make a sale? The good news is, there’s a way to do just that. It’s called incentive alignment, and the way to get there is value shifting. Learn more in this deep dive episode that will finally demystify how to make customers buy. 00:00 Intro 00:32 Unveiling the Master Key to Sales 01:15 The Power of Aligned Incentives 02:45 Storytime: Insights from Best Buy 05:12 Understanding Loss Leaders 07:20 The Misalignment of Incentives 09:45 Shifting Customer Values 12:30 Crafting Emotional Stories 14:45 Making Logical Arguments 16:50 Showcasing Happy Clients 19:15 Turning the Key: Aligned Incentives = Guaranteed Sales 21:30 Practical Strategies for Your Business 24:15 Conclusion & Actionable Insights…

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Web Design MBA

1
Winning Clients 101: The Science of Persuasive Communication 9:17

52 weeks9:17

9:17

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Welcome to the Subscription Web Design Podcast! In this episode, we delve into the essential skill of client communication and its pivotal role in building a successful subscription-based business. Join us as we explore the power of persuasion, honesty, and confidence in winning over clients and driving business growth. Timestamps: 0:00 - Introduction: The Importance of Effective Communication 1:25 - The Art of Persuasion: Winning Clients with Clear Communication 4:10 - Building Trust: The Role of Honesty in Client Relationships 7:05 - Confidence and Authority: Keys to Leadership in Business 9:30 - Case Study: Transforming Client Conversations into Deals 12:15 - Practice Makes Perfect: Tips for Improving Communication Skills 15:00 - Conclusion: Elevate Your Business with Better Communication Strategies Don't miss out on this insightful discussion packed with practical tips and real-world examples. Hit play now and start unlocking the secrets to business success through effective client communication!…

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Web Design MBA

1
Unlocking the Cash Machine in Your Business 17:32

1 year17:32

17:32

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Welcome to today's episode where we dive into the world of subscription web design and explore how we can leverage insights from the Software as a Service (SaaS) industry to build a successful subscription-based business. Join us as we discuss the concept of predictable acquisition, recurring revenue, annual prepay, and operating in a good market. Timestamps: 0:00 - Introduction 0:52 - Borrowing Insights from SaaS 2:30 - Predictable Acquisition of Recurring Revenue 7:18 - Recurring Revenue in Subscription Web Design 9:45 - The Concept of Annual Prepay 13:25 - Leveraging Annual Prepay for Cash Flow 16:10 - Operating in a Good Market 19:45 - Creating a Cash Machine 22:30 - Reverse Engineering the Process 25:05 - Conclusion & Call to Action Join us on this journey as we explore the potential of building a subscription runway for your business. Don't forget to leave a review if you're on audio platforms or drop a comment below if you're watching on YouTube. Your feedback helps us grow and improve. Thanks for tuning in, and we'll catch you in the next episode!…

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Web Design MBA

1
How I Found My Last Five Clients 21:38

1 year21:38

21:38

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this podcast episode, Steve shares his unique insights on acquiring new clients, diverging from conventional advice by examining how his last five clients were secured. Each example highlights a different acquisition strategy you can use to grow your business TODAY. 00:00 Introduction: The Unique Approach to Finding New Clients 02:20 Client #1: The Power of Referrals and Networking 05:21 Client #2: Leveraging YouTube for Unexpected Opportunities 09:19 Client #3: The Importance of Maintaining Relationships 11:43 Client #4: Never Underestimate Your Existing Clients 15:40 Client #5: Educating Your Market Can Attract Clients 19:35 Conclusion: Key Takeaways and Future Plans…

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Web Design MBA

1
How Ezra is NAILING the Niche Subscription Web Design Model 52:40

1 year52:40

52:40

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. This episode of the Subscription Web Design Podcast features host Steve and guest Ezra McCarthy, a successful subscription web design agency owner. They explore Ezra's journey from starting a lawn care company to moving into web design, focusing on leveraging Google business profiles and reviews to build a strong online presence. They discuss the importance of niche specialization in web design and share strategies for attracting and retaining clients through compelling offers, effective pricing, and storytelling. Ezra shares insights on scaling a business, the value of podcast guesting as a marketing strategy, and the significance of being a 'Purple Cow' in the marketplace by standing out. The conversation also touches on the potential of referral and affiliate programs in growing a web design business. 00:00 Welcome to the Subscription Web Design Podcast! 00:49 Ezra's Journey: From Painting to Lawn Care to Web Design 01:17 The Power of Reviews and Online Presence 04:04 Leveraging Web Design and Reviews for Business Growth 08:18 The Importance of Niche Knowledge in Web Design 12:40 Building Influence and Authority in Your Niche 24:10 The Art of Crafting Irresistible Offers 30:16 Exploring Subscription Models and Customer Retention 32:17 The Power of a Good Product in Subscription Success 33:08 Debunking the Template Myth in Web Design 34:47 The Importance of Offering Comprehensive Services 35:25 Time Investment and Quality in Web Design 36:37 Leveraging Reviews for Business Growth 37:57 Strategic Pricing and Value Perception 40:48 Building Business through Affiliate Relationships 43:37 The Art of Storytelling in Business 47:48 Final Thoughts and Key Takeaways…

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Web Design MBA

1
7 Lessons I Wish I’d Learned Sooner As a Web Designer 16:14

1 year16:14

16:14

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design podcast, Steve shares seven invaluable lessons learned from years of web designing experience. These lessons include understanding that clients don't just want a website but the results it brings, the importance of knowing what clients truly need, the art of selling what clients want to buy, and the critical insight that clients may not fully understand what a website is. Each lesson is aimed at helping web designers refine their approach to servicing clients, business management, and personal growth. 00:00 Welcome to the Subscription Web Design Podcast! 01:02 Lesson 1: Understanding the True Needs of Your Clients 05:16 Lesson 2: Why People Pay the Bare Minimum and How to Change That 08:15 Lesson 3: The Misunderstood Purpose of Websites 10:24 Lesson 4: The Freedom of Scaling Your Web Design Business 11:52 Lesson 5: The Importance of Working ON Your Business 13:45 Lesson 6: Financial Wisdom for Web Designers 15:32 Lesson 7: Avoiding Burnout by Measuring the Gain, Not the Gap 16:38 Closing Thoughts and Next Steps…

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Web Design MBA

1
Do THIS if Clients Reject Subscription Web Design 16:33

1 year16:33

16:33

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of subscription web design, Steve addresses a question from a listener in Spain who struggles with clients preferring to pay upfront for web design rather than adopting a subscription model. He discusses the perceived logic behind clients' preference for one-time payments, suggesting that it is more emotional than logical. The episode covers the benefits of a subscription model, including consistent updates and a managed website approach, and argues that websites should be viewed as evolving sales tools rather than static online brochures. Steve also advises on redefining websites and challenging both the listener's and clients' assumptions about web design services. Additionally, the concept of adopting an experimental mindset in business practices is introduced, encouraging openness to trying new approaches. 00:00 Introduction to Subscription Web Design Challenges 01:22 Listener Question: Overcoming Subscription Resistance 04:48 Redefining the Website: From Brochure to Sales Tool 09:25 The Managed Website Advantage 12:13 Challenging Assumptions and the Power of Collaboration 13:51 Embracing an Experimental Mindset 14:59 Final Thoughts and Flexibility in Business…

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Web Design MBA

1
The Power and Opportunity of White Labeling 14:23

1 year14:23

14:23

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Join me in this episode as we delve into the game-changing strategy of white labeling in web design. Discover how white labeling can transform your business, offering financial stability, job-like flexibility, and valuable networking opportunities. Learn how to leverage white labeling to minimize client hunting and maximize your impact in the industry. 0:00 - Introduction: Calling all web designers! If you're tired of the client hunt, this episode is for you. 1:20 - Exploring White Labeling: Learn how white labeling can revolutionize your web design business. 3:45 - Financial Stability: Discover how white labeling provides a stable income stream, especially during the early stages of your business. 6:10 - Foundation Clients: Dive into the concept of foundation clients and the benefits they offer. 8:45 - Let Others Do the Selling: Understand how white labeling allows you to focus on your craft while letting others handle sales. 11:30 - Job-Like Flexibility: Find out how white labeling offers a balance between freelance work and traditional employment. 14:15 - Building Connections: Learn how white labeling fosters valuable industry connections and networking opportunities. 17:00 - Fewer Clients, More Impact: Explore the idea of having fewer clients with higher impact, thanks to white labeling. 19:30 - The Downside: Understand the main drawback of white labeling—lack of attribution and portfolio visibility. 22:15 - Conclusion: Wrap-up and final thoughts on the transformative power of white labeling. 23:45 - Call to Action: Like, share, and subscribe to the Subscription Web Design Podcast for more insights and tips.…

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Web Design MBA

1
Getting Started with Membership and eCommerce Websites 17:29

1 year17:29

17:29

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design Podcast, Steve Schramm discusses the potential and strategies for web designers looking to differentiate their services by creating more complex websites, such as e-commerce platforms, online courses, and membership sites. He shares his journey from building simple websites to exploring the subscription model and the advantages of offering more sophisticated web solutions. Steve emphasizes the importance of understanding sales funnels and using tools like WooCommerce, Surecart, and various LMS plugins to build these complex sites effectively. He also talks about the challenges posed by AI and market saturation, offering insights on how to remain competitive and valuable in the web design market. 00:00 Introduction to Complex Websites 01:04 The Importance of Subscription Model 02:32 Differentiating Your Services in a Competitive Market 03:41 Strategies to Stand Out in Web Design 04:03 Exploring eCommerce and Membership Sites 04:43 Tools and Platforms for Building Complex Websites 04:51 Deep Dive into WooCommerce and Surecart 08:56 Exploring Learning Management Systems 09:45 Understanding Membership Plugins 13:42 The Power of Sales Funnels 15:15 Building a Reputation in the Market 16:23 Conclusion and Call to Action…

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Web Design MBA

1
A Roadmap to $12,500 MRR in 1 Year for Web Designers 1:19:59

1 year1:19:59

1:19:59

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, Adam MacLaughlin shares his journey towards focusing on niche markets, including his strategies for client acquisition, leveraging WordPress, and developing recurring revenue models. The importance of offering comprehensive service packages and conducting detailed website evaluations to demonstrate value is highlighted. Another section emphasizes the critical role of Google reviews, the power of personal client relationships, and the advantages of specializing in a niche to attract potential clients. This is an absolute masterclass on learning how to grow your business by improving online visibility, targeting specific industries, and building strong client relationships through personal interactions and consistent hard work. 00:00 Introduction and Catching Up 01:06 Adam's Journey into Web Design 04:08 The Birth of a Business Model 06:25 The Evolution of Adam's Business 08:31 The Importance of Subscription Services 13:38 The Power of WordPress and Hosting Decisions 21:54 The Balance of Outsourcing and Personal Involvement 33:01 The Art of Niche Selection 43:06 Understanding the Sales Process 43:46 Avoiding Common Sales Pitfalls 44:11 The Power of Market Segmentation 45:00 Effective Advertising Strategies 45:31 The Importance of Specificity in Marketing 46:20 Exploring Alternative Client Acquisition Methods 46:53 Leveraging Existing Audiences for Business Growth 47:52 The Importance of Building Trust with Clients 50:00 The Art of Cold Calling 50:17 The Power of Personalized Outreach 52:01 The Value of Offering Free Services 01:01:40 The Impact of Consistent Outreach 01:11:41 Addressing Common Concerns in Web Design 01:16:08 The Future of Web Design…

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Web Design MBA

1
SPECIAL EPISODE: The Other Side of Burnout 26:19

1 year26:19

26:19

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. This is a special bonus episode of the Backstage Pass that is exclusive to those in my membership community. This message is so important for people to hear that I decided to air it as a standalone audio episode of the SWD podcast. Enjoy! In this episode of Backstage Pass for Subscription Web Design, Steve discusses strategies for combating business burnout and enhancing personal development. He shares his real-life experiences of burnout and the strategies he employed to overcome it. These strategies include focusing on personal development, finding the unique ability that energizes him, limiting his daily tasks to three impactful items, and using 'thinking tools' from Dan Sullivan's content. The speaker also highlighted the importance of journaling and mindfulness of one's progression compared to their past rather than aiming for a constantly receding ideal future. He concludes by encouraging fellow entrepreneurs to persevere, stay focused on their unique abilities, and embrace the process of building success over time.…

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Web Design MBA

1
Tools for a Successful Subscription Web Design Business 11:53

1 year11:53

11:53

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design Podcast, Steve Schramm directs his advice to beginner web designers looking to start their business. He breaks down the essential elements needed to build a web design business, including a host, platform, theme, page builder, invoicing system, CRM system, and project management system. He makes recommendations for each component, primarily favoring the use of WordPress. He explains the function of each element, providing insights into their benefits and caveats. By the end of the episode, listeners should have a solid understanding of what it takes to start a subscription web design business and the relatively low start-up investment required for this profitable and freedom-providing venture. 00:00 Introduction to Starting a Web Design Business 01:15 Understanding the Basics: Hosts and Platforms 04:12 Exploring Themes and Page Builders 06:37 The Role of Plugins in Web Design 07:19 Invoicing and CRM Systems for Your Business 09:06 The Importance of Project Management Systems 10:13 Conclusion: Getting Your Web Design Business Off the Ground…

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Web Design MBA

1
How to Build a "Product Ecosystem" 12:33

1 year12:33

12:33

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Join me in this episode as we explore the key strategies for expanding your web design business beyond traditional services. Discover how to create a product ecosystem that adds value for your clients, boosts your expertise, and increases profitability. From becoming a niche authority to offering tiered products and services, we'll dive deep into practical steps to elevate your business. Whether you're a seasoned designer or just starting out, this episode offers invaluable insights to take your web design business to the next level.…

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Web Design MBA

1
What Niches Does Subscription Web Design Work For? 7:11

1 year7:11

7:11

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design Podcast, I tackle a common question: How do you choose the right niche for subscription web design services? I share insights on starting with a payment model, understanding your preferred type of work, and then identifying the niche that aligns with your passion. Whether you're drawn to high-end custom work or streamlined template-based solutions, there's a niche for you. Tune in and learn how to make your subscription web design business thrive in any niche.…

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