Starting a business feels hard. There is so much to learn, figure out, plan, and do. Why do some founders quit while others go on to build profitable businesses? How do you know if your business idea will work? How do you create a business plan that includes a success plan for you, the founder? How do you help your body keep up with your ambition? Starting Advantage is a study of the founder's journey because it takes more than a good business idea to succeed. Listen in as we explore a human-centred approach to entrepreneurship that sets you up to overcome common first-time founders' challenges. Journey with us as we study both business knowledge and know-how, and how to make self-care part of our startup stories. You will hear encouraging conversations with founders that made it all work within their limits and personal challenges without letting unexpected challenges, doubt, anxiety, imposter syndrome, overwhelm or burnout stop them. Follow along as we investigate topics relevant to new founders, around self-care, mindfulness, meditation, mindsets, productivity, and business models and planning, and explore early-stage founder journeys and case studies. You will be guided through regular reflection on how you can make it all work for you.

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