Digital Marketing From The Coalface podcast

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A tartalmat a Red Evolution Ltd and Dave Robinson biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Red Evolution Ltd and Dave Robinson vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

The Agile Brand with Greg Kihlström®

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#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

1 day27:12

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27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Digital Marketing From The Coalface

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Digital marketing advice, tips and opinions from the team at Red Evolution, a UK based digital marketing agency, along with a host of fantastic guests. The people who make and guest in these shows are actively working on digital marketing campaigns and helping businesses grow. If you're looking for actionable digital marketing advice delivered using plain English from people at the coalface of digital marketing, business development and sales, this show's for you. If you want to be a guest on the show simply visit https://fromthecoalface.com and drop us a line.

100 epizódok

#Business #Marketing #Red Evolution #Dave Robinson #Digital Marketing

Digital Marketing From The Coalface

updated 3 napja

Megosztás

Sorozat kép•Feed

100 epizódok

#Business #Marketing #Red Evolution #Dave Robinson #Digital Marketing

Minden epizód

Digital Marketing From The Coalface

1
Is Dishonesty Out Of Control And Are You Guilty Of Following The Herd? 55:45

3 napja55:45

55:45

In this episode, ALEX and Dave discuss dishonesty in business (and politics) and get into why playing it safe with your marketing might not be the smartest approach. We also discussed inauthenticity and finished off with a little anecdote about our local council phoning it in.

Digital Marketing From The Coalface

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Fake It Till You Make It And Gated Content Under The Spotlight 1:06:39

8 napja1:06:39

1:06:39

This week we have a rather nice time discussing faking it till you make it - or not - gated content and why people are so angry all the time. We also wander off and discuss the Chancellors' CV, more fake it till you make it, and whatever else takes our fancy.

Digital Marketing From The Coalface

1
Too Many Businesses Are Still In The Digital Wilderness 42:15

15 napja42:15

42:15

It still surprises us how many great businesses are floundering with or even failing to engage with the opportunities presented online. We discuss that as well as the usual politician bashing and drivel.

Digital Marketing From The Coalface

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What's She Doing On The Podcast? 53:03

25 napja53:03

53:03

This week Julie Mitchell-Mehta joins Dave for a chat about digital marketing stuff that's amused us, bemused us and annoyed us. There's the usual unrelated chatter and, thankfully, no Alex.

Digital Marketing From The Coalface

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Beware Of Self Proclaimed Marketing Gurus - Not Us Then 46:39

5 weeks46:39

46:39

Marketing seems to attract self proclaimed gurus who spout utter nonsense. Well there's none of that here with these two clueless idiots.

Digital Marketing From The Coalface

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Are You Playing It Too Safe With Your Marketing? 40:49

5 weeks40:49

40:49

In our first episiode of 2025 we talk about playing it safe, being like all the rest and then just wang on about all sorts of things. In other words, it's more inane drivel from Alex and Dave.

Digital Marketing From The Coalface

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Alex Is Grumpy, And So Is Google 49:19

8 weeks49:19

49:19

In our final stream of consciousness of 2024, we talk about Google struggling, Alex being rubbish at quizzes and more other stuff than is good for us.

Digital Marketing From The Coalface

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Bound To Inbound? Then You're Bound To Succeed 52:03

12 weeks52:03

52:03

In this episode, we talk about inbound marketing, awful HubSpot sales reps, fantastic HubSpot software, politics and anything else that came into our tiny little heads. Vive La difference!

Digital Marketing From The Coalface

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Just Convince People That You're Probably Not S**t 56:25

13 weeks56:25

56:25

Rory Sutherland said that we choose certain brands, not because we think they're the best, but because we think they probably won't be sh*t. We loved this idea and talk about it and plenty of other things - some of them marketing related - in this episode of the show. We enjoyed it, we hope you do too.…

Digital Marketing From The Coalface

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Unfortunately We Invited Our Devs To This Episode, Sorry In Advance 54:13

15 weeks54:13

54:13

This episode is excellent and gives a (mostly) non-technical overview of the work of some of our dev team. We talk about things such as being given third-party designs to work with and some of the challenges the devs face in their day-to-day endeavours to create the outcomes our clients need.

Digital Marketing From The Coalface

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Following Google's Advice On Their Ads Platform? Just Flush The Money Down The Toilet Instead 54:42

17 weeks54:42

54:42

Google perhaps means well, but their Ads Platform is now so complex, that following their advice will almost guarantee your bank account empties while your sales pipeline also remains empty. Anyway, Alex has got things to say about that. We also discussed the pressure agencies are under to deliver, why not assigning enough budget is a false economy, AI - obviously oh and our journey towards BCorp certification.…

Digital Marketing From The Coalface

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If You Know Best, Don't Hire A Specialist, Plus Some SEO Fundamentals Unpicked 52:05

18 weeks52:05

52:05

We got it wrong and an engagement went badly. In this episode we unpick that and discuss why hiring a specialist then telling them what to do is dumb. We also unpick a "12 Steps" type SEO help list we were sent and turn it into plain English.

Digital Marketing From The Coalface

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It's Not Hard, But It's Easy To Get It Spectacularly Wrong, Guess What We're Talking About 52:48

20 weeks52:48

52:48

In this episode, we discuss how easy it is to get online marketing wrong and how to avoid doing that. We also, as usual, wander off into politics and other inane nonsense. If you like listening to Alex and Dave make it up as they go, this is for you. If not, go metal detecting or something.

Digital Marketing From The Coalface

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What? No Data? How To Position Content By Going Fishing 1:05:05

22 weeks1:05:05

1:05:05

I some niches it's hard to find meaningful data to help with your content marketing initiatives. It's some thing we come across and in this episode, alongside the usual drivel, we discuss the techniques we deploy. It's way more enjoyable than this p**s poor introduction makes it sound.

Digital Marketing From The Coalface

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Is Your Digital Marketing More Like Digital Land Fill? 47:09

23 weeks47:09

47:09

This week, amoung all the usual drivel, we discuss the tendency for businesses to create what amounts to digital landfill in their desperate attempt to create "useful content". Also, Dave tells us why he's feeling down in the dumps and Alex, for once, rocks up semi-prepared, with actual notes.

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